Rascasse Audience Intelligence

BMW X5 (F15) Audience in Germany

A data profile of the people who buy, follow and care about BMW X5 (F15) in Germany — modelled from more than twelve digital signal sources. BMW X5 (F15) has an estimated audience of 591,047 people in Germany.

#139among Car Model in Germany#475in Cars & Mobility

The average BMW X5 (F15) fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW 8 Series (E31), BMW M1, BMW M4, with strongest over-indexing on BMW 8 Series (E31) (56.92× the country average).

Demographically, the BMW X5 (F15) audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW X5 (F15) fan in Germany is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for BMW 8 Series (E31).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X5 (F15) profile in Germany.

Audience size
591K
in Germany
Gender
17.0%♀
83.0% male
Age
34.4
average years
Country rank
#10233
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X5 (F15) fans

17.0% are female, 83.0% are male, average age 34.4.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for BMW X5 (F15) audience in Germany
MetricValue
Female17.0%
Male83.0%
Average age34.4
Estimated audience size591,047
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the BMW X5 (F15) audience in Germany
Age bracketShare%
16-1933%
20-2917%
30-3921%
40-4919%
50+9%
Fig. 04

Worldwide distribution

6.5%

of the worldwide BMW X5 (F15) audience comes from Germany.

Worldwide audience distribution share by country for BMW X5 (F15)
CountryShare
United States19.8%
Japan10.4%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X5 (F15) audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW X5 (F15) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.26×
02Bayern~100K1.25×
03Hamburg~20K1.23×
04Nordrhein-Westfalen~100K1.17×
05Baden-Württemberg~90K1.11×
06Niedersachsen~60K1.09×
07Rheinland-Pfalz~30K1.04×
08Bremen~5K1.00×
09Saarland~7K0.97×
10Schleswig-Holstein~20K0.93×
11Berlin~20K0.91×
12Brandenburg~20K0.85×
13Sachsen~20K0.84×
14Mecklenburg-Vorpommern~9K0.81×
15Thüringen~10K0.79×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — BMW X5 (F15), Germany
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X5 (F15) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X5 (F15) audience
#·InterestCategoryAffinity×
01BMW 8 Series (E31)Cars & Mobility56.92×
02Auto auctionCars & Mobility40.21×
03BMW M1Cars & Mobility39.58×
04Marktplaats.nlShopping18.25×
05BMW M4Cars & Mobility13.83×
06Volkswagen ID.3Cars & Mobility13.69×
07BMW 2 SeriesCars & Mobility13.01×
08KoenigseggCars & Mobility12.58×
09BMW X1Cars & Mobility10.00×
10BMW X3Cars & Mobility8.58×
11Škoda KodiaqCars & Mobility5.59×
12Michael SchumacherSports4.55×
13Škoda AutoCars & Mobility3.83×
14Family carCars & Mobility3.78×
15Plug-in hybridCars & Mobility3.77×
16Used carCars & Mobility3.45×
17Car rentalsCars & Mobility3.07×
18SUVsCars & Mobility3.01×
19BMWCars & Mobility2.42×
20AutoScout24Cars & Mobility2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X5 (F15) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X5 (F15) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.99×
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X5 (F15) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
CreativityOPEN0.57×
DIY MentalityTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X5 (F15) have in Germany?

BMW X5 (F15) has an estimated audience of 591,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BMW X5 (F15) fans?

17.0% of BMW X5 (F15) fans are female, 83.0% are male, with an average age of 34.4 years.

03

Which brands do BMW X5 (F15) fans like most?

BMW X5 (F15) fans show strongest brand affinity for BMW 8 Series (E31) (56.92×), BMW M1 (39.58×), and BMW M4 (13.83×) over the country average.

04

Where do BMW X5 (F15) fans live in Germany?

BMW X5 (F15) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X5 (F15) fans also like?

Beyond BMW X5 (F15) itself, the audience over-indexes on BMW M1 (39.58×), BMW M4 (13.83×), Marktplaats.nl (18.25×), and Škoda Auto (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See BMW X5 (F15) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW X5 (F15). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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