BMW X5 (F15) Audience in Germany
BMW X5 (F15) has an estimated audience of 297,240 people in Germany. 17.0% are female, 83.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW 8 Series (E31), Auto auction, BMW M1, BMW M4, Marktplaats.nl.
The average BMW X5 (F15) fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW 8 Series (E31), Auto auction, BMW M1, with strongest over-indexing on BMW 8 Series (E31) (52.69× the country average). Demographically, the BMW X5 (F15) audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of BMW X5 (F15) fans
| Metric | Value |
|---|---|
| Female | 17.0% |
| Male | 83.0% |
| Average age | 34.4 |
| Estimated audience size | 297,240 |
Audience persona
The typical BMW X5 (F15) fan in Germany is more male, around 34.4 years old, with strong Need for Security tendencies and a notable affinity for BMW 8 Series (E31).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,547 | 1.22× |
| Bayern | 117,126 | 1.26× |
| Baden-Württemberg | 89,291 | 1.13× |
| Niedersachsen | 62,072 | 1.11× |
| Hessen | 56,505 | 1.29× |
| Rheinland-Pfalz | 30,003 | 1.04× |
| Berlin | 24,765 | 0.96× |
| Sachsen | 23,661 | 0.84× |
| Schleswig-Holstein | 18,918 | 0.91× |
| Hamburg | 16,448 | 1.26× |
| Brandenburg | 14,801 | 0.83× |
| Sachsen-Anhalt | 11,223 | 0.75× |
| Thüringen | 10,964 | 0.75× |
| Mecklenburg-Vorpommern | 8,338 | 0.76× |
| Saarland | 6,539 | 0.92× |
| Bremen | 4,838 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW 8 Series (E31) | 52.69× | Cars & Mobility |
| Auto auction | 73.98× | Cars & Mobility |
| BMW M1 | 25.5× | Cars & Mobility |
| BMW M4 | 13.56× | Cars & Mobility |
| Marktplaats.nl | 20× | Shopping |
| Škoda Auto | 3.4× | Cars & Mobility |
| Touring motorcycle | 6.24× | Cars & Mobility |
| Google Maps | 2.55× | Internet & Social Media |
| AutoScout24 | 2.36× | Cars & Mobility |
| Minivans | 5.25× | Cars & Mobility |
| Automobiles | 1.92× | Cars & Mobility |
| Pets | 1.65× | Pets & Animals |
| Peugeot 205 | 14.05× | Cars & Mobility |
| Vintage car | 4.9× | Cars & Mobility |
| Bild | 1.73× | News |
| BMW | 2.49× | Cars & Mobility |
| Used car | 2.62× | Cars & Mobility |
| Sixt | 4.79× | Cars & Mobility |
| Scooters | 3.54× | Cars & Mobility |
| Bundesliga | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Patriotism | CONSERVATISM | 1.35 |
| Risk Appetite | THRILL | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.15 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 9.7% |
| Australia | 7.7% |
See BMW X5 (F15) audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does BMW X5 (F15) have in Germany?
BMW X5 (F15) has an estimated audience of 297,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X5 (F15) fans?
17.0% of BMW X5 (F15) fans are female, 83.0% are male, with an average age of 34.4 years.
Which brands do BMW X5 (F15) fans like most?
BMW X5 (F15) fans show strongest brand affinity for BMW 8 Series (E31) (52.69×), Auto auction (73.98×), and BMW M1 (25.5×) over the country average.
Where do BMW X5 (F15) fans live in Germany?
BMW X5 (F15) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,547), Bayern (reach 117,126), and Baden-Württemberg (reach 89,291). These three regions account for the largest share of the active audience.
What other brands do BMW X5 (F15) fans also like?
Beyond BMW X5 (F15) itself, the audience over-indexes on Auto auction (73.98×), BMW M1 (25.5×), BMW M4 (13.56×), and Marktplaats.nl (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X5 (F15). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.