Skoda Kodiaq Audience in Germany
Skoda Kodiaq has an estimated audience of 2,380,497 people in Germany. 26.4% are female, 73.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Leverage (TV series), Metamorphoses, I-Witness.
The average Skoda Kodiaq fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Leverage (TV series), with strongest over-indexing on Gil Ofarim (2.15× the country average). Demographically, the Skoda Kodiaq audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Skoda Kodiaq fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 40.8 |
| Estimated audience size | 2,380,497 |
Audience persona
The typical Skoda Kodiaq fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 536,955 | 1.03× |
| Bayern | 436,658 | 1.14× |
| Baden-Württemberg | 351,996 | 1.08× |
| Niedersachsen | 249,509 | 1.08× |
| Hessen | 180,766 | 1× |
| Sachsen | 127,480 | 1.09× |
| Rheinland-Pfalz | 111,741 | 0.94× |
| Brandenburg | 87,670 | 1.19× |
| Schleswig-Holstein | 83,887 | 0.98× |
| Berlin | 77,129 | 0.72× |
| Sachsen-Anhalt | 71,808 | 1.16× |
| Thüringen | 69,038 | 1.14× |
| Hamburg | 52,402 | 0.97× |
| Mecklenburg-Vorpommern | 50,347 | 1.11× |
| Saarland | 21,558 | 0.74× |
| Bremen | 12,718 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.15× | Music & Radio |
| CAC 40 | 1.79× | Business & Career |
| Leverage (TV series) | 6.03× | Movies & TV |
| Metamorphoses | 3.17× | Literature |
| I-Witness | 10.39× | Movies & TV |
| Apostrophe | 3.49× | Literature |
| Hammock camping | 4.91× | Travel & Leisure |
| Israeli cuisine | 4.01× | Food & Beverages |
| Building insulation | 2.88× | Home & Garden |
| Hipster | 4.67× | Politics & Society |
| Home Delivery | 1.75× | Food & Beverages |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| Hawesko | 2.18× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.71× | Music & Radio |
| MK | 1.6× | Music & Radio |
| The Tree of Life (film) | 5.36× | Movies & TV |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Cultural studies | 3.53× | Business & Career |
| Golem | 1.65× | Technology & Electronics |
| Academy Award for Best Original Score | 4.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.1 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.5% |
| United Kingdom | 8.4% |
| Poland | 8.4% |
See Skoda Kodiaq audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Skoda Kodiaq have in Germany?
Skoda Kodiaq has an estimated audience of 2,380,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skoda Kodiaq fans?
26.4% of Skoda Kodiaq fans are female, 73.6% are male, with an average age of 40.8 years.
Which brands do Skoda Kodiaq fans like most?
Skoda Kodiaq fans show strongest brand affinity for Gil Ofarim (2.15×), CAC 40 (1.79×), and Leverage (TV series) (6.03×) over the country average.
Where do Skoda Kodiaq fans live in Germany?
Skoda Kodiaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 536,955), Bayern (reach 436,658), and Baden-Württemberg (reach 351,996). These three regions account for the largest share of the active audience.
What other brands do Skoda Kodiaq fans also like?
Beyond Skoda Kodiaq itself, the audience over-indexes on CAC 40 (1.79×), Leverage (TV series) (6.03×), Metamorphoses (3.17×), and I-Witness (10.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skoda Kodiaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.