Rascasse Audience Intelligence

Skoda Kodiaq Audience in Germany

A data profile of the people who buy, follow and care about Skoda Kodiaq in Germany — modelled from more than twelve digital signal sources. Skoda Kodiaq has an estimated audience of 3,561,827 people in Germany.

#14among Car type in Germany#1among Car Model in Germany#86in Cars & Mobility

The average Skoda Kodiaq fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Tiguan, Škoda Auto, Used car, with strongest over-indexing on Volkswagen Tiguan (12.94× the country average).

Demographically, the Skoda Kodiaq audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skoda Kodiaq fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Tiguan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skoda Kodiaq profile in Germany.

Audience size
3.6M
in Germany
Gender
26.0%♀
74.0% male
Age
41.1
average years
Country rank
#1710
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skoda Kodiaq fans

26.0% are female, 74.0% are male, average age 41.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Skoda Kodiaq audience in Germany
MetricValue
Female26.0%
Male74.0%
Average age41.1
Estimated audience size3,561,827
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Skoda Kodiaq audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Skoda Kodiaq audience comes from Germany.

Worldwide audience distribution share by country for Skoda Kodiaq
CountryShare
Germany25.6%
United Kingdom9.6%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skoda Kodiaq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skoda Kodiaq fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~90K1.23×
02Thüringen~80K1.23×
03Sachsen-Anhalt~70K1.20×
04Mecklenburg-Vorpommern~60K1.20×
05Niedersachsen~300K1.11×
06Bayern~400K1.09×
07Sachsen~100K1.09×
08Nordrhein-Westfalen~500K1.02×
09Baden-Württemberg~300K1.01×
10Hessen~200K0.93×
11Rheinland-Pfalz~100K0.92×
12Schleswig-Holstein~80K0.92×
13Hamburg~50K0.89×
14Saarland~20K0.83×
15Berlin~70K0.68×
16Bremen~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Skoda Kodiaq, Germany
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skoda Kodiaq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skoda Kodiaq audience
#·InterestCategoryAffinity×
01Volkswagen TiguanCars & Mobility12.94×
02Volkswagen TouranCars & Mobility7.28×
03Hyundai TucsonCars & Mobility6.95×
04Volkswagen PassatCars & Mobility6.62×
05Nissan QashqaiCars & Mobility6.01×
06Dacia DusterCars & Mobility5.82×
07Škoda AutoCars & Mobility4.02×
08PeugeotCars & Mobility3.61×
09Used carCars & Mobility3.59×
10Automobile repair shopCars & Mobility3.55×
11Family carCars & Mobility3.46×
12HyundaiCars & Mobility3.37×
13Plug-in hybridCars & Mobility3.22×
14HatchbackCars & Mobility3.21×
15Solar energyHome & Garden2.98×
16AutoScout24Cars & Mobility2.68×
17Efficient energy useTechnology & Electronics2.64×
18SUVsCars & Mobility2.27×
19NatureHome & Garden1.91×
20CommerzbankBusiness & Career1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skoda Kodiaq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skoda Kodiaq audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Quality AwarenessPREMIUM1.59×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skoda Kodiaq audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skoda Kodiaq have in Germany?

Skoda Kodiaq has an estimated audience of 3,561,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Skoda Kodiaq fans?

26.0% of Skoda Kodiaq fans are female, 74.0% are male, with an average age of 41.1 years.

03

Which brands do Skoda Kodiaq fans like most?

Skoda Kodiaq fans show strongest brand affinity for Volkswagen Tiguan (12.94×), Škoda Auto (4.02×), and Used car (3.59×) over the country average.

04

Where do Skoda Kodiaq fans live in Germany?

Skoda Kodiaq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Skoda Kodiaq fans also like?

Beyond Skoda Kodiaq itself, the audience over-indexes on Škoda Auto (4.02×), Used car (3.59×), AutoScout24 (2.68×), and Hyundai Tucson (6.95×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Skoda Kodiaq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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