Dacia Duster Audience in Germany
Dacia Duster has an estimated audience of 1,689,690 people in Germany. 24.9% are female, 75.1% are male, average age 47.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Sandero, Skoda Kamiq, Skoda Karoq, Seat Arona, Hyundai Kona.
The average Dacia Duster fan in Germany is 47.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Sandero, Skoda Kamiq, Skoda Karoq, with strongest over-indexing on Dacia Sandero (42.88× the country average). Demographically, the Dacia Duster audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Dacia Duster fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 47.8 |
| Estimated audience size | 1,689,690 |
Audience persona
The typical Dacia Duster fan in Germany is more male, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for Dacia Sandero.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,736 | 1.02× |
| Bayern | 299,812 | 1.1× |
| Baden-Württemberg | 250,411 | 1.09× |
| Niedersachsen | 173,271 | 1.06× |
| Hessen | 134,972 | 1.05× |
| Rheinland-Pfalz | 101,908 | 1.2× |
| Sachsen | 83,950 | 1.01× |
| Schleswig-Holstein | 54,969 | 0.91× |
| Brandenburg | 54,455 | 1.04× |
| Berlin | 52,743 | 0.7× |
| Thüringen | 49,625 | 1.15× |
| Sachsen-Anhalt | 44,819 | 1.02× |
| Mecklenburg-Vorpommern | 31,712 | 0.98× |
| Hamburg | 30,673 | 0.8× |
| Saarland | 26,815 | 1.29× |
| Bremen | 8,227 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Sandero | 42.88× | Cars & Mobility |
| Skoda Kamiq | 40.83× | Cars & Mobility |
| Skoda Karoq | 28.06× | Cars & Mobility |
| Seat Arona | 27.74× | Cars & Mobility |
| Hyundai Kona | 28.15× | Cars & Mobility |
| Ford Kuga | 26.67× | Cars & Mobility |
| Peugeot 3008 | 29.63× | Cars & Mobility |
| Hyundai Tucson | 22.58× | Cars & Mobility |
| Nissan X-Trail | 36.3× | Cars & Mobility |
| Nissan Qashqai | 19.88× | Cars & Mobility |
| Dacia Dokker | 35.73× | Cars & Mobility |
| BMW X1 | 18.72× | Cars & Mobility |
| Honda CR-V | 22.99× | Cars & Mobility |
| Hyundai ix35 | 83.11× | Cars & Mobility |
| Opel Mokka | 18.44× | Cars & Mobility |
| Honda HR-V | 37.57× | Cars & Mobility |
| Suzuki Jimny | 22.22× | Cars & Mobility |
| Dacia Lodgy | 47.97× | Cars & Mobility |
| Jeep Grand Cherokee | 24.85× | Cars & Mobility |
| Dacia Logan | 43.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.83 |
| Family Orientation | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.19 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.9% |
| Germany | 12.4% |
| France | 10.1% |
See Dacia Duster audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Dacia Duster have in Germany?
Dacia Duster has an estimated audience of 1,689,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dacia Duster fans?
24.9% of Dacia Duster fans are female, 75.1% are male, with an average age of 47.8 years.
Which brands do Dacia Duster fans like most?
Dacia Duster fans show strongest brand affinity for Dacia Sandero (42.88×), Skoda Kamiq (40.83×), and Skoda Karoq (28.06×) over the country average.
Where do Dacia Duster fans live in Germany?
Dacia Duster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,736), Bayern (reach 299,812), and Baden-Württemberg (reach 250,411). These three regions account for the largest share of the active audience.
What other brands do Dacia Duster fans also like?
Beyond Dacia Duster itself, the audience over-indexes on Skoda Kamiq (40.83×), Skoda Karoq (28.06×), Seat Arona (27.74×), and Hyundai Kona (28.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dacia Duster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.