Rascasse Audience Intelligence

Hyundai Kona Audience in Germany

A data profile of the people who buy, follow and care about Hyundai Kona in Germany — modelled from more than twelve digital signal sources. Hyundai Kona has an estimated audience of 1,346,046 people in Germany.

#53among Car type in Germany#29among Car Model in Germany#242in Cars & Mobility

The average Hyundai Kona fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Duster, Dacia Sandero, Hyundai, with strongest over-indexing on Dacia Duster (28.15× the country average).

Demographically, the Hyundai Kona audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai Kona fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Dacia Duster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Kona profile in Germany.

Audience size
1.3M
in Germany
Gender
28.6%♀
71.4% male
Age
42.4
average years
Country rank
#4936
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Kona fans

28.6% are female, 71.4% are male, average age 42.4.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Hyundai Kona audience in Germany
MetricValue
Female28.6%
Male71.4%
Average age42.4
Estimated audience size1,346,046
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Hyundai Kona audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4928%
50+24%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Hyundai Kona audience comes from Germany.

Worldwide audience distribution share by country for Hyundai Kona
CountryShare
United States18.7%
Germany10.9%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Kona audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai Kona fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.39×
02Rheinland-Pfalz~90K1.38×
03Hessen~100K1.23×
04Nordrhein-Westfalen~400K1.22×
05Bayern~200K1.07×
06Baden-Württemberg~200K1.05×
07Niedersachsen~100K1.04×
08Schleswig-Holstein~50K1.02×
09Thüringen~30K0.89×
10Brandenburg~40K0.88×
11Sachsen-Anhalt~30K0.87×
12Hamburg~30K0.86×
13Mecklenburg-Vorpommern~20K0.86×
14Bremen~9K0.82×
15Sachsen~50K0.76×
16Berlin~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Hyundai Kona, Germany
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Kona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Kona audience
#·InterestCategoryAffinity×
01Dacia DusterCars & Mobility28.15×
02Mercedes-Benz GLK-ClassCars & Mobility23.94×
03Dacia SanderoCars & Mobility16.21×
04Nissan X-TrailCars & Mobility15.37×
05Hyundai TucsonCars & Mobility10.61×
06Opel MokkaCars & Mobility10.34×
07BMW X1Cars & Mobility9.23×
08Nissan QashqaiCars & Mobility9.00×
09HyundaiCars & Mobility7.63×
10Volkswagen TiguanCars & Mobility6.40×
11CitroënCars & Mobility5.24×
12Automobile repair shopCars & Mobility4.95×
13PeugeotCars & Mobility4.65×
14Tesla MotorsCars & Mobility3.77×
15Used carCars & Mobility3.54×
16Plug-in hybridCars & Mobility3.34×
17EssoCars & Mobility3.34×
18Škoda AutoCars & Mobility2.76×
19AutoScout24Cars & Mobility2.48×
20NatureHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Kona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Kona audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Family OrientationCONSERVATISM1.43×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Kona audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Kona have in Germany?

Hyundai Kona has an estimated audience of 1,346,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai Kona fans?

28.6% of Hyundai Kona fans are female, 71.4% are male, with an average age of 42.4 years.

03

Which brands do Hyundai Kona fans like most?

Hyundai Kona fans show strongest brand affinity for Dacia Duster (28.15×), Dacia Sandero (16.21×), and Hyundai (7.63×) over the country average.

04

Where do Hyundai Kona fans live in Germany?

Hyundai Kona fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Kona fans also like?

Beyond Hyundai Kona itself, the audience over-indexes on Dacia Sandero (16.21×), Hyundai (7.63×), Hyundai Tucson (10.61×), and Mercedes-Benz GLK-Class (23.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hyundai Kona audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai Kona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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