Hyundai Kona Audience in Germany
Hyundai Kona has an estimated audience of 1,171,173 people in Germany. 29.2% are female, 70.8% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Perks of Being a Wallflower (film), I-Witness, Sighthound, Leverage (TV series), CAC 40.
The average Hyundai Kona fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Perks of Being a Wallflower (film), I-Witness, Sighthound, with strongest over-indexing on The Perks of Being a Wallflower (film) (15.92× the country average). Demographically, the Hyundai Kona audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Kona fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 41.0 |
| Estimated audience size | 1,171,173 |
Audience persona
The typical Hyundai Kona fan in Germany is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for The Perks of Being a Wallflower (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 324,236 | 1.27× |
| Bayern | 207,929 | 1.1× |
| Baden-Württemberg | 175,818 | 1.1× |
| Niedersachsen | 121,109 | 1.06× |
| Hessen | 112,574 | 1.26× |
| Rheinland-Pfalz | 81,205 | 1.38× |
| Schleswig-Holstein | 43,506 | 1.03× |
| Sachsen | 43,430 | 0.76× |
| Berlin | 39,239 | 0.75× |
| Brandenburg | 31,605 | 0.87× |
| Thüringen | 25,188 | 0.84× |
| Sachsen-Anhalt | 24,463 | 0.81× |
| Hamburg | 23,183 | 0.88× |
| Saarland | 19,006 | 1.32× |
| Mecklenburg-Vorpommern | 17,506 | 0.78× |
| Bremen | 7,807 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Perks of Being a Wallflower (film) | 15.92× | Movies & TV |
| I-Witness | 19.44× | Movies & TV |
| Sighthound | 14.42× | Pets & Animals |
| Leverage (TV series) | 9.19× | Movies & TV |
| CAC 40 | 2.13× | Business & Career |
| Metamorphoses | 4.47× | Literature |
| Test pilot | 11.65× | |
| Israeli cuisine | 4.92× | Food & Beverages |
| Spinal muscular atrophy | 8.83× | Health |
| Hipster | 4.61× | Politics & Society |
| Cultural studies | 4.29× | Business & Career |
| The Tree of Life (film) | 6.13× | Movies & TV |
| Video izle | 1.97× | |
| Home Delivery | 1.57× | Food & Beverages |
| Golem | 1.7× | Technology & Electronics |
| Acoustic music | 2.09× | Music & Radio |
| Underarm hair | 3.72× | Beauty & Wellness |
| Noodle (Gorillaz) | 1.58× | Music & Radio |
| Life of Pi | 3.28× | Movies & TV |
| Staycation | 1.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
| Luxury Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Germany | 10.2% |
| Spain | 7.8% |
See Hyundai Kona audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai Kona have in Germany?
Hyundai Kona has an estimated audience of 1,171,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai Kona fans?
29.2% of Hyundai Kona fans are female, 70.8% are male, with an average age of 41.0 years.
Which brands do Hyundai Kona fans like most?
Hyundai Kona fans show strongest brand affinity for The Perks of Being a Wallflower (film) (15.92×), I-Witness (19.44×), and Sighthound (14.42×) over the country average.
Where do Hyundai Kona fans live in Germany?
Hyundai Kona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 324,236), Bayern (reach 207,929), and Baden-Württemberg (reach 175,818). These three regions account for the largest share of the active audience.
What other brands do Hyundai Kona fans also like?
Beyond Hyundai Kona itself, the audience over-indexes on I-Witness (19.44×), Sighthound (14.42×), Leverage (TV series) (9.19×), and CAC 40 (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai Kona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.