Hyundai Kona Audience in United States

Hyundai Kona logo

Hyundai Kona has an estimated audience of 2,228,870 people in United States. 35.1% are female, 64.9% are male, average age 41.6. Top regions: California, Florida, Texas. Top brand affinities: Vocal harmony, Historic site, Governor of Michigan, Hipster, Goop.

The average Hyundai Kona fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Vocal harmony, Historic site, Governor of Michigan, with strongest over-indexing on Vocal harmony (6.07× the country average). Demographically, the Hyundai Kona audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Kona fans

Demographic split for Hyundai Kona audience in United States
MetricValue
Female35.1%
Male64.9%
Average age41.6
Estimated audience size2,228,870

Audience persona

The typical Hyundai Kona fan in United States is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Hyundai Kona in United States
RegionReachAffinity
California246,8431.01×
Florida208,0881.38×
Texas207,5541.08×
New York128,7041.03×
Pennsylvania90,0251.2×
Illinois88,2821.19×
Georgia81,6971.19×
Ohio76,0341.11×
North Carolina74,8991.12×
New Jersey67,5001.19×
Virginia61,0081.12×
Arizona51,6911.14×
Washington49,4091.11×
Massachusetts48,8651.11×
Michigan46,8000.8×
Tennessee46,2301.03×
Maryland43,5141.14×
Indiana40,1460.99×
Colorado36,5281.04×
Missouri35,7861×
South Carolina34,9121.04×
Alabama32,5071.04×
Wisconsin30,3210.9×
Minnesota30,2030.95×
Kentucky27,0990.97×
Oklahoma26,8471.08×
Louisiana25,9650.9×
Connecticut25,3691.13×
Oregon23,6170.92×
Utah23,4761.18×
Nevada23,0261.07×
Arkansas19,2061.05×
Mississippi16,9790.92×
Kansas16,5720.94×
Iowa15,2410.83×
Hawaii11,7711.23×
West Virginia10,4841.01×
Idaho10,2000.91×
Nebraska9,4540.85×
New Hampshire9,3321.06×
New Mexico8,9100.8×
Maine8,6791.09×
Rhode Island7,4051.04×
Washington, District of Columbia6,1440.92×
Delaware5,4600.89×
Montana4,2190.68×
Vermont3,4660.89×
Alaska3,4320.72×
North Dakota3,4220.75×
South Dakota3,2740.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Kona audience
BrandAffinityCategory
Vocal harmony6.07×Music & Radio
Historic site5.28×Arts & Culture
Governor of Michigan8.11×Politics & Society
Hipster10.49×Politics & Society
Goop5.28×Internet & Social Media
Grinch3.88×Movies & TV
Israel1.99×Travel & Leisure
Wok5.04×Food & Beverages
Leverage (TV series)4.85×Movies & TV
Fairy godmother5.21×Literature
Hibachi5.41×Food & Beverages
Elsword10.66×Games
N1 road (South Africa)2.69×Travel & Leisure
Mathcore5.22×Music & Radio
Google Home4.16×Technology & Electronics
Cherish (group)6.91×Music & Radio
IRS e-file6.88×
El Paso County, Colorado7.37×Travel & Leisure
TV Fanatic6.06×Movies & TV
Grace Slick4.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Kona audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
Quality AwarenessPREMIUM1.15
Need for SecurityCONSERVATISM1.07
Luxury OrientationPREMIUM1.04
Price SensitivityPREMIUM1.01
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Kona
CountryShare
United States19.4%
Germany10.2%
Spain7.8%

See Hyundai Kona audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Kona have in United States?

Hyundai Kona has an estimated audience of 2,228,870 people in United States, concentrated in California and Florida.

What is the gender split and age of Hyundai Kona fans?

35.1% of Hyundai Kona fans are female, 64.9% are male, with an average age of 41.6 years.

Which brands do Hyundai Kona fans like most?

Hyundai Kona fans show strongest brand affinity for Vocal harmony (6.07×), Historic site (5.28×), and Governor of Michigan (8.11×) over the country average.

Where do Hyundai Kona fans live in United States?

Hyundai Kona fans in United States are most concentrated in California (reach 246,843), Florida (reach 208,088), and Texas (reach 207,554). These three regions account for the largest share of the active audience.

What other brands do Hyundai Kona fans also like?

Beyond Hyundai Kona itself, the audience over-indexes on Historic site (5.28×), Governor of Michigan (8.11×), Hipster (10.49×), and Goop (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Kona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.