Rascasse Audience Intelligence

Hyundai Kona Audience in United States

A data profile of the people who buy, follow and care about Hyundai Kona in United States — modelled from more than twelve digital signal sources. Hyundai Kona has an estimated audience of 2,320,036 people in United States.

#85among Car type in United States#59among Car Model in United States#428in Cars & Mobility

The average Hyundai Kona fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Hyundai, SUVs, AutoZone, with strongest over-indexing on Hyundai (6.83× the country average).

Demographically, the Hyundai Kona audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Kona fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Kona profile in United States.

Audience size
2.3M
in United States
Gender
24.8%♀
75.2% male
Age
38.9
average years
Country rank
#12649
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Kona fans

24.8% are female, 75.2% are male, average age 38.9.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Hyundai Kona audience in United States
MetricValue
Female24.8%
Male75.2%
Average age38.9
Estimated audience size2,320,036
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Hyundai Kona audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Hyundai Kona audience comes from United States.

Worldwide audience distribution share by country for Hyundai Kona
CountryShare
United States18.7%
Germany10.9%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Kona audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Kona fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.36×
02Florida~200K1.33×
03Georgia~80K1.17×
04Pennsylvania~90K1.16×
05Utah~20K1.15×
06New Jersey~70K1.14×
07Illinois~80K1.12×
08Connecticut~30K1.12×
09North Carolina~80K1.10×
10Arizona~50K1.10×
11Maine~9K1.10×
12Ohio~80K1.09×
13Virginia~60K1.09×
14Rhode Island~8K1.09×
15Maryland~40K1.08×
16Oklahoma~30K1.08×
17West Virginia~10K1.08×
18Massachusetts~50K1.07×
19New Hampshire~10K1.06×
20Texas~200K1.05×
21Nevada~20K1.05×
22Arkansas~20K1.05×
23Washington~50K1.04×
24Alabama~30K1.04×
25Tennessee~50K1.03×
26Mississippi~20K1.01×
27Missouri~40K1.00×
28Colorado~40K1.00×
29South Carolina~30K1.00×
30Kentucky~30K0.99×
31New York~100K0.98×
32California~200K0.97×
33Indiana~40K0.97×
34Delaware~6K0.95×
35Louisiana~30K0.94×
36Kansas~20K0.94×
37Idaho~10K0.94×
38Vermont~4K0.93×
39Washington, District of Columbia~6K0.92×
40Minnesota~30K0.91×
41Oregon~20K0.91×
42Wisconsin~30K0.89×
43Nebraska~10K0.88×
44Alaska~4K0.86×
45North Dakota~4K0.86×
46Iowa~20K0.82×
47New Mexico~9K0.82×
48Michigan~50K0.79×
49Montana~5K0.73×
50South Dakota~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Hyundai Kona, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Kona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Kona audience
#·InterestCategoryAffinity×
01HyundaiCars & Mobility6.83×
02CarcareCars & Mobility3.28×
03Used CarsCars & Mobility3.20×
04HatchbackCars & Mobility3.07×
05CarGurusCars & Mobility2.48×
06Discount TireShopping2.21×
07Used carCars & Mobility2.13×
08Car dealershipCars & Mobility2.12×
09SUVsCars & Mobility2.10×
10AutoZoneCars & Mobility2.10×
11NASDAQBusiness & Career2.08×
12Advance Auto PartsCars & Mobility2.07×
13MotorsportCars & Mobility1.95×
14O'Reilly Auto PartsCars & Mobility1.93×
15CarMaxCars & Mobility1.90×
16ToyotaCars & Mobility1.80×
17MotorcyclesCars & Mobility1.80×
18Solar energyHome & Garden1.76×
19Financial servicesBusiness & Career1.69×
20Staples (Canada)Business & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Kona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Kona audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.38×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Kona audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
CreativityOPEN0.81×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Kona have in United States?

Hyundai Kona has an estimated audience of 2,320,036 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hyundai Kona fans?

24.8% of Hyundai Kona fans are female, 75.2% are male, with an average age of 38.9 years.

03

Which brands do Hyundai Kona fans like most?

Hyundai Kona fans show strongest brand affinity for Hyundai (6.83×), SUVs (2.1×), and AutoZone (2.1×) over the country average.

04

Where do Hyundai Kona fans live in United States?

Hyundai Kona fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Kona fans also like?

Beyond Hyundai Kona itself, the audience over-indexes on SUVs (2.1×), AutoZone (2.1×), Used Cars (3.2×), and Used car (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Kona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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