Dacia Sandero Audience in Germany
Dacia Sandero has an estimated audience of 1,409,374 people in Germany. 37.4% are female, 62.6% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Lodgy, Dacia Duster, Dacia Dokker, Dacia Logan, Skoda Kamiq.
The average Dacia Sandero fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Lodgy, Dacia Duster, Dacia Dokker, with strongest over-indexing on Dacia Lodgy (146.87× the country average). Demographically, the Dacia Sandero audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Dacia Sandero fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 45.8 |
| Estimated audience size | 1,409,374 |
Audience persona
The typical Dacia Sandero fan in Germany is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Dacia Lodgy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,666 | 1.24× |
| Bayern | 260,494 | 1.15× |
| Baden-Württemberg | 235,408 | 1.22× |
| Niedersachsen | 144,434 | 1.06× |
| Hessen | 114,179 | 1.06× |
| Sachsen | 65,564 | 0.95× |
| Rheinland-Pfalz | 52,774 | 0.75× |
| Schleswig-Holstein | 51,208 | 1.01× |
| Berlin | 47,782 | 0.76× |
| Brandenburg | 41,817 | 0.96× |
| Thüringen | 37,592 | 1.05× |
| Sachsen-Anhalt | 31,407 | 0.86× |
| Hamburg | 28,196 | 0.89× |
| Saarland | 25,648 | 1.48× |
| Mecklenburg-Vorpommern | 21,664 | 0.81× |
| Bremen | 9,261 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Lodgy | 146.87× | Cars & Mobility |
| Dacia Duster | 44.04× | Cars & Mobility |
| Dacia Dokker | 85.63× | Cars & Mobility |
| Dacia Logan | 122.92× | Cars & Mobility |
| Skoda Kamiq | 23.42× | Cars & Mobility |
| Skoda Karoq | 16.36× | Cars & Mobility |
| Dacia Jogger | 15.58× | Cars & Mobility |
| Seat Arona | 16.09× | Cars & Mobility |
| Hyundai Kona | 16.21× | Cars & Mobility |
| Auto show | 13.87× | Cars & Mobility |
| Nurse educator | 20× | Kids & Family |
| Volkswagen Gol | 31.33× | Cars & Mobility |
| AdSense | 10.52× | Technology & Electronics |
| Ford Focus (RS - ST - WRC) | 23.74× | Cars & Mobility |
| Automobile Dacia | 15.58× | Cars & Mobility |
| Cult Beauty | 20× | Shopping |
| AutoScout24 | 3.45× | Cars & Mobility |
| Toyota Aygo | 15.45× | Cars & Mobility |
| Tagesschau | 2.35× | Movies & TV |
| BMW X3 (F25) | 17.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Family Orientation | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.7% |
| France | 14.1% |
| Germany | 13.0% |
See Dacia Sandero audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
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- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Dacia Sandero have in Germany?
Dacia Sandero has an estimated audience of 1,409,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dacia Sandero fans?
37.4% of Dacia Sandero fans are female, 62.6% are male, with an average age of 45.8 years.
Which brands do Dacia Sandero fans like most?
Dacia Sandero fans show strongest brand affinity for Dacia Lodgy (146.87×), Dacia Duster (44.04×), and Dacia Dokker (85.63×) over the country average.
Where do Dacia Sandero fans live in Germany?
Dacia Sandero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,666), Bayern (reach 260,494), and Baden-Württemberg (reach 235,408). These three regions account for the largest share of the active audience.
What other brands do Dacia Sandero fans also like?
Beyond Dacia Sandero itself, the audience over-indexes on Dacia Duster (44.04×), Dacia Dokker (85.63×), Dacia Logan (122.92×), and Skoda Kamiq (23.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dacia Sandero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.