Rascasse Audience Intelligence

Dacia Sandero Audience in Germany

A data profile of the people who buy, follow and care about Dacia Sandero in Germany — modelled from more than twelve digital signal sources. Dacia Sandero has an estimated audience of 1,422,497 people in Germany.

#47among Car type in Germany#24among Car Model in Germany#231in Cars & Mobility

The average Dacia Sandero fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Lodgy, Dacia Duster, Dacia Logan, with strongest over-indexing on Dacia Lodgy (146.87× the country average).

Demographically, the Dacia Sandero audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dacia Sandero fan in Germany is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Dacia Lodgy.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dacia Sandero profile in Germany.

Audience size
1.4M
in Germany
Gender
37.4%♀
62.6% male
Age
45.8
average years
Country rank
#4687
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dacia Sandero fans

37.4% are female, 62.6% are male, average age 45.8.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Dacia Sandero audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age45.8
Estimated audience size1,422,497
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Dacia Sandero audience in Germany
Age bracketShare%
16-1911%
20-297%
30-3917%
40-4930%
50+34%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Dacia Sandero audience comes from Germany.

Worldwide audience distribution share by country for Dacia Sandero
CountryShare
Italy15.2%
France13.6%
Germany12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dacia Sandero audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dacia Sandero fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.51×
02Nordrhein-Westfalen~400K1.18×
03Baden-Württemberg~200K1.17×
04Bayern~200K1.10×
05Thüringen~40K1.07×
06Niedersachsen~100K1.03×
07Hessen~100K1.03×
08Schleswig-Holstein~50K1.01×
09Rheinland-Pfalz~70K0.98×
10Sachsen~70K0.96×
11Brandenburg~40K0.95×
12Sachsen-Anhalt~30K0.90×
13Hamburg~30K0.85×
14Mecklenburg-Vorpommern~20K0.85×
15Bremen~9K0.78×
16Berlin~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Dacia Sandero, Germany
0.71×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dacia Sandero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dacia Sandero audience
#·InterestCategoryAffinity×
01Dacia LodgyCars & Mobility146.87×
02Dacia LoganCars & Mobility122.92×
03Dacia DokkerCars & Mobility85.63×
04Dacia DusterCars & Mobility44.04×
05Volkswagen GolCars & Mobility31.33×
06Ford Focus (RS - ST - WRC)Cars & Mobility23.74×
07Skoda KamiqCars & Mobility23.42×
08Nurse educatorKids & Family20.00×
09Cult BeautyShopping20.00×
10SEAT AlhambraCars & Mobility19.44×
11BMW X3 (F25)Cars & Mobility17.88×
12Skoda KaroqCars & Mobility16.36×
13Hyundai KonaCars & Mobility16.21×
14Seat AronaCars & Mobility16.09×
15Dacia JoggerCars & Mobility15.58×
16Automobile DaciaCars & Mobility15.58×
17Toyota AygoCars & Mobility15.45×
18Auto showCars & Mobility13.87×
19AdSenseTechnology & Electronics10.52×
20AutoScout24Cars & Mobility3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dacia Sandero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dacia Sandero audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.51×
Community OrientationOPEN2.13×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dacia Sandero audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
MindfulnessBALANCE0.54×
ExtroversionTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dacia Sandero have in Germany?

Dacia Sandero has an estimated audience of 1,422,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dacia Sandero fans?

37.4% of Dacia Sandero fans are female, 62.6% are male, with an average age of 45.8 years.

03

Which brands do Dacia Sandero fans like most?

Dacia Sandero fans show strongest brand affinity for Dacia Lodgy (146.87×), Dacia Duster (44.04×), and Dacia Logan (122.92×) over the country average.

04

Where do Dacia Sandero fans live in Germany?

Dacia Sandero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dacia Sandero fans also like?

Beyond Dacia Sandero itself, the audience over-indexes on Dacia Duster (44.04×), Dacia Logan (122.92×), Dacia Dokker (85.63×), and Skoda Kamiq (23.42×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Dacia Sandero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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