AdSense Audience in Germany
AdSense has an estimated audience of 4,566 people in Germany. 46.4% are female, 53.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Metamorphoses, Cocktail, Sighthound, Stradivarius, CAC 40.
The average AdSense fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Metamorphoses, Cocktail, Sighthound, with strongest over-indexing on Metamorphoses (14.09× the country average). Demographically, the AdSense audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of AdSense fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 41.1 |
| Estimated audience size | 4,566 |
Audience persona
The typical AdSense fan in Germany is balanced, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Metamorphoses.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 442,636 | 1.01× |
| Hessen | 302,792 | 1.98× |
| Bayern | 292,854 | 0.91× |
| Baden-Württemberg | 255,185 | 0.93× |
| Niedersachsen | 170,047 | 0.87× |
| Berlin | 158,176 | 1.76× |
| Sachsen | 90,434 | 0.92× |
| Rheinland-Pfalz | 68,171 | 0.68× |
| Schleswig-Holstein | 58,075 | 0.81× |
| Brandenburg | 46,922 | 0.75× |
| Hamburg | 42,400 | 0.94× |
| Sachsen-Anhalt | 39,460 | 0.76× |
| Thüringen | 31,666 | 0.62× |
| Bremen | 29,147 | 1.7× |
| Mecklenburg-Vorpommern | 21,555 | 0.56× |
| Saarland | 19,608 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metamorphoses | 14.09× | Literature |
| Cocktail | 3.62× | Food & Beverages |
| Sighthound | 11.52× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.62× | Business & Career |
| VfL Wolfsburg | 1.77× | Sports |
| Urban Outfitters | 1.71× | Shopping |
| Progressive rock | 1.61× | Music & Radio |
| Preacher (comics) | 6.46× | Literature |
| Arrietty | 13.1× | Movies & TV |
| Business English | 2× | Business & Career |
| Peugeot 308 | 2.68× | Cars & Mobility |
| Jaguar F-Pace | 4.52× | Cars & Mobility |
| KLIX (AM) | 1.74× | Music & Radio |
| Este, Veneto | 1.66× | Travel & Leisure |
| Caesarea | 12.29× | Travel & Leisure |
| Ireen Sheer | 1.7× | Music & Radio |
| Home Delivery | 1.64× | Food & Beverages |
| Seoul National University of Education | 9.26× | Business & Career |
| Jesse Plemons | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.8 |
| Career Orientation | POWER | 1.79 |
| Early Adopter Mentality | POWER | 1.58 |
| Indulgence | JOY | 1.46 |
| Social Media Usage | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.5% |
| Indonesia | 8.7% |
| Brazil | 8.6% |
See AdSense audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does AdSense have in Germany?
AdSense has an estimated audience of 4,566 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of AdSense fans?
46.4% of AdSense fans are female, 53.6% are male, with an average age of 41.1 years.
Which brands do AdSense fans like most?
AdSense fans show strongest brand affinity for Metamorphoses (14.09×), Cocktail (3.62×), and Sighthound (11.52×) over the country average.
Where do AdSense fans live in Germany?
AdSense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 442,636), Hessen (reach 302,792), and Bayern (reach 292,854). These three regions account for the largest share of the active audience.
What other brands do AdSense fans also like?
Beyond AdSense itself, the audience over-indexes on Cocktail (3.62×), Sighthound (11.52×), Stradivarius (1.97×), and CAC 40 (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AdSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.