A data profile of the people who buy, follow and care about AdSense in India — modelled from more than twelve digital signal sources. AdSense has an estimated audience of 5,616,540 people in India.
AdSense has an estimated audience of 5,616,540 people in India. 24.5% are female, 75.5% are male, average age 32.1. Top brand affinities: Wikipedia, Passive income, Instant messaging, NASDAQ, Envato.
Top brand affinities include Wikipedia, Passive income, Instant messaging, with strongest over-indexing on Wikipedia (6.22× the country average).
Demographically, the AdSense audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical AdSense fan in India is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the AdSense profile in India.
24.5% are female, 75.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.1 |
| Estimated audience size | 5,616,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide AdSense audience comes from India.
| Country | Share |
|---|---|
| India | 15.4% |
| Indonesia | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the AdSense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.22× | ||
| 02 | Envato | Internet & Social Media | 5.17× | ||
| 03 | NASDAQ | Business & Career | 3.99× | ||
| 04 | Ryan Gosling | Movies & TV | 3.54× | ||
| 05 | Passive income | Business & Career | 3.48× | ||
| 06 | Private equity | Business & Career | 3.09× | ||
| 07 | Virtual reality | Technology & Electronics | 2.67× | ||
| 08 | Employment website | Business & Career | 2.50× | ||
| 09 | Employment agency | Business & Career | 2.34× | ||
| 10 | Anthropology | Business & Career | 2.29× | ||
| 11 | Innovation | Business & Career | 2.26× | ||
| 12 | Drop shipping | Shopping | 2.16× | ||
| 13 | Career development | Business & Career | 2.08× | ||
| 14 | Internet & Social Media | 2.03× | |||
| 15 | Virtual private network | Technology & Electronics | 2.02× | ||
| 16 | Young's | Food & Beverages | 1.82× | ||
| 17 | Instant messaging | Internet & Social Media | 1.80× | ||
| 18 | Nonprofit organization | Politics & Society | 1.55× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Hobby | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.95× | |
| Career Orientation | POWER | 1.67× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for AdSense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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