FedEx Audience in Germany
FedEx has an estimated audience of 1,246,995 people in Germany. 43.2% are female, 56.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trucking industry in the United States, Express mail, Transfermarkt, Brink's, United Parcel Service.
The average FedEx fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trucking industry in the United States, Express mail, Transfermarkt, with strongest over-indexing on Trucking industry in the United States (116.67× the country average). Demographically, the FedEx audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of FedEx fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 40.9 |
| Estimated audience size | 1,246,995 |
Audience persona
The typical FedEx fan in Germany is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Trucking industry in the United States.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 314,847 | 1.15× |
| Bayern | 222,095 | 1.11× |
| Baden-Württemberg | 208,395 | 1.22× |
| Hessen | 129,313 | 1.36× |
| Niedersachsen | 114,518 | 0.95× |
| Berlin | 64,930 | 1.16× |
| Rheinland-Pfalz | 61,952 | 0.99× |
| Sachsen | 49,670 | 0.81× |
| Schleswig-Holstein | 43,907 | 0.98× |
| Hamburg | 36,440 | 1.29× |
| Brandenburg | 31,057 | 0.8× |
| Thüringen | 26,932 | 0.85× |
| Sachsen-Anhalt | 23,329 | 0.72× |
| Mecklenburg-Vorpommern | 16,601 | 0.7× |
| Saarland | 12,436 | 0.81× |
| Bremen | 11,549 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trucking industry in the United States | 116.67× | Business & Career |
| Express mail | 73.33× | Business & Career |
| Transfermarkt | 7.65× | Sports |
| Brink's | 50.48× | Business & Career |
| United Parcel Service | 7.11× | Business & Career |
| Michael Owen | 48.72× | Sports |
| Package delivery | 15.22× | Business & Career |
| Aramex | 61.75× | Business & Career |
| Commerzbank | 3× | Business & Career |
| AdSense | 7.22× | Technology & Electronics |
| Germany | 1.71× | Travel & Leisure |
| Netto Marken-Discount | 2.1× | Shopping |
| Gmail | 2.51× | Internet & Social Media |
| Aral AG | 2.21× | Cars & Mobility |
| Sparkasse | 2.5× | Business & Career |
| Western Union | 3.67× | Business & Career |
| Tobias Moretti | 8.46× | Movies & TV |
| 2× | Internet & Social Media | |
| Shop Apotheke | 2.86× | Shopping |
| Deutsche Bank | 2.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Sustainability | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| China | 16.2% |
| Mexico | 7.7% |
See FedEx audiences in other countries
More Logistics audiences in Germany
- Deutsche Post (5,521,674)
- United Parcel Service (4,164,400)
- DHL Express (1,743,042)
- DB Schenker (489,236)
- Hellmann Worldwide Logistics (263,744)
Frequently asked questions
How many fans does FedEx have in Germany?
FedEx has an estimated audience of 1,246,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FedEx fans?
43.2% of FedEx fans are female, 56.8% are male, with an average age of 40.9 years.
Which brands do FedEx fans like most?
FedEx fans show strongest brand affinity for Trucking industry in the United States (116.67×), Express mail (73.33×), and Transfermarkt (7.65×) over the country average.
Where do FedEx fans live in Germany?
FedEx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 314,847), Bayern (reach 222,095), and Baden-Württemberg (reach 208,395). These three regions account for the largest share of the active audience.
What other brands do FedEx fans also like?
Beyond FedEx itself, the audience over-indexes on Express mail (73.33×), Transfermarkt (7.65×), Brink's (50.48×), and United Parcel Service (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FedEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.