A data profile of the people who buy, follow and care about FedEx in Mexico — modelled from more than twelve digital signal sources. FedEx has an estimated audience of 5,983,860 people in Mexico.
The average FedEx fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Wholesale, Mail order, Price Shoes, with strongest over-indexing on Wholesale (2.17× the country average).
Demographically, the FedEx audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical FedEx fan in Mexico is balanced, around 34.4 years old, with strong Creativity tendencies and a notable affinity for Wholesale.
The key figures that characterise the FedEx profile in Mexico.
54.3% are female, 45.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 34.4 |
| Estimated audience size | 5,983,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 9% |
of the worldwide FedEx audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 43.7% |
| China | 16.3% |
| Mexico | 7.8% |
Where the FedEx audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~500K | 1.39× | |
| 02 | Baja California Sur | ~60K | 1.36× | |
| 03 | Guerrero | ~200K | 1.32× | |
| 04 | Michoacan de Ocampo | ~200K | 1.21× | |
| 05 | Chiapas | ~200K | 1.15× | |
| 06 | Guanajuato | ~300K | 1.12× | |
| 07 | Oaxaca | ~200K | 1.12× | |
| 08 | Jalisco | ~500K | 1.11× | |
| 09 | Yucatan | ~100K | 1.09× | |
| 10 | Campeche | ~50K | 1.07× | |
| 11 | Coahuila de Zaragoza | ~200K | 1.02× | |
| 12 | Puebla | ~300K | 1.01× | |
| 13 | State of Mexico | ~800K | 0.98× | |
| 14 | Nuevo Leon | ~300K | 0.95× | |
| 15 | Nayarit | ~50K | 0.95× | |
| 16 | Aguascalientes | ~70K | 0.94× | |
| 17 | Chihuahua | ~200K | 0.91× | |
| 18 | Morelos | ~90K | 0.89× | |
| 19 | Baja California | ~200K | 0.86× | |
| 20 | Zacatecas | ~60K | 0.84× | |
| 21 | Sinaloa | ~100K | 0.83× | |
| 22 | Distrito Federal | ~600K | 0.82× | |
| 23 | Hidalgo | ~100K | 0.79× | |
| 24 | Durango | ~60K | 0.79× | |
| 25 | Colima | ~30K | 0.78× | |
| 26 | Tlaxcala | ~50K | 0.71× |
The strongest cross-interests of the FedEx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trucking industry in the United States | Business & Career | 4.66× | ||
| 02 | Express mail | Business & Career | 4.61× | ||
| 03 | DHL Express | Business & Career | 2.68× | ||
| 04 | Mail order | Fashion & Accessoires | 2.46× | ||
| 05 | Clothes Shop | Fashion & Accessoires | 2.37× | ||
| 06 | Stitch (Lilo & Stitch) | Movies & TV | 2.32× | ||
| 07 | Wholesale | Fashion & Accessoires | 2.17× | ||
| 08 | Bijou (jewellery) | Fashion & Accessoires | 2.01× | ||
| 09 | Wood carving | Home & Garden | 1.95× | ||
| 10 | Earthsea | Literature | 1.85× | ||
| 11 | Day of the Dead (1985 film) | Movies & TV | 1.83× | ||
| 12 | Collagen | Beauty & Wellness | 1.71× | ||
| 13 | Vicente Guerrero | Politics & Society | 1.68× | ||
| 14 | Business marketing | Business & Career | 1.64× | ||
| 15 | Keratin | Beauty & Wellness | 1.59× | ||
| 16 | Aurrerá | Shopping | 1.57× | ||
| 17 | Blouse | Fashion & Accessoires | 1.57× | ||
| 18 | Swarovski | Fashion & Accessoires | 1.54× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Price Shoes | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.02× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Tradition | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.60× |
FedEx's target market in Mexico covers an estimated 5,983,860 people, concentrated in State of Mexico and Distrito Federal.
54.3% of the FedEx audience are female, 45.7% are male, with an average age of 34.4 years.
FedEx fans show strongest brand affinity for Wholesale (2.17×), Mail order (2.46×), and Price Shoes (1.5×) over the country average.
FedEx fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~600K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond FedEx itself, the audience over-indexes on Mail order (2.46×), Price Shoes (1.5×), Aurrerá (1.57×), and Express mail (4.61×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for FedEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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