FedEx Audience in Mexico
FedEx has an estimated audience of 5,925,174 people in Mexico. 54.3% are female, 45.7% are male, average age 34.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Wholesale, Mail order, Price Shoes, Aurrerá, Express mail.
The average FedEx fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Wholesale, Mail order, Price Shoes, with strongest over-indexing on Wholesale (2.17× the country average). Demographically, the FedEx audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Logistics
Demographics of FedEx fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 34.4 |
| Estimated audience size | 5,925,174 |
Audience persona
The typical FedEx fan in Mexico is balanced, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for Wholesale.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 800,484 | 0.98× |
| Distrito Federal | 642,789 | 0.82× |
| Jalisco | 486,610 | 1.11× |
| Veracruz (state) | 484,187 | 1.39× |
| Nuevo Leon | 337,611 | 0.95× |
| Puebla | 318,413 | 1.01× |
| Guanajuato | 315,098 | 1.12× |
| Michoacan de Ocampo | 247,396 | 1.21× |
| Baja California | 211,306 | 0.86× |
| Chiapas | 204,314 | 1.15× |
| Guerrero | 199,055 | 1.32× |
| Chihuahua | 186,755 | 0.91× |
| Oaxaca | 183,274 | 1.12× |
| Coahuila de Zaragoza | 180,826 | 1.02× |
| Yucatan | 134,015 | 1.09× |
| Sinaloa | 130,004 | 0.83× |
| Hidalgo | 112,749 | 0.79× |
| Morelos | 90,795 | 0.89× |
| Aguascalientes | 70,682 | 0.94× |
| Baja California Sur | 64,446 | 1.36× |
| Durango | 64,404 | 0.79× |
| Zacatecas | 62,936 | 0.84× |
| Nayarit | 54,356 | 0.95× |
| Campeche | 48,551 | 1.08× |
| Tlaxcala | 48,023 | 0.71× |
| Colima | 29,688 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wholesale | 2.17× | Fashion & Accessoires |
| Mail order | 2.46× | Fashion & Accessoires |
| Price Shoes | 1.5× | Shopping |
| Aurrerá | 1.57× | Shopping |
| Express mail | 4.61× | Business & Career |
| Trucking industry in the United States | 4.66× | Business & Career |
| Children's clothing | 1.53× | Fashion & Accessoires |
| Keratin | 1.59× | Beauty & Wellness |
| Blouse | 1.57× | Fashion & Accessoires |
| Day of the Dead (1985 film) | 1.83× | Movies & TV |
| Clothes Shop | 2.37× | Fashion & Accessoires |
| Vicente Guerrero | 1.68× | Politics & Society |
| Wood carving | 1.95× | Home & Garden |
| Bijou (jewellery) | 2.01× | Fashion & Accessoires |
| DHL Express | 2.68× | Business & Career |
| Business marketing | 1.64× | Business & Career |
| Collagen | 1.71× | Beauty & Wellness |
| Stitch (Lilo & Stitch) | 2.32× | Movies & TV |
| Swarovski | 1.54× | Fashion & Accessoires |
| Waistcoat | 4.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.26 |
| Risk Appetite | THRILL | 2.04 |
| Travelling | THRILL | 1.33 |
| Spirituality | BALANCE | 1.11 |
| Urban Lifestyle | OPEN | 0.95 |
| Creativity | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| China | 16.2% |
| Mexico | 7.7% |
See FedEx audiences in other countries
More Logistics audiences in Mexico
- United Parcel Service (1,182,321)
- DHL Express (679,652)
- City Express (314,325)
- United States Postal Service (90,559)
- Kuehne + Nagel (58,676)
Frequently asked questions
How many fans does FedEx have in Mexico?
FedEx has an estimated audience of 5,925,174 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of FedEx fans?
54.3% of FedEx fans are female, 45.7% are male, with an average age of 34.4 years.
Which brands do FedEx fans like most?
FedEx fans show strongest brand affinity for Wholesale (2.17×), Mail order (2.46×), and Price Shoes (1.5×) over the country average.
Where do FedEx fans live in Mexico?
FedEx fans in Mexico are most concentrated in State of Mexico (reach 800,484), Distrito Federal (reach 642,789), and Jalisco (reach 486,610). These three regions account for the largest share of the active audience.
What other brands do FedEx fans also like?
Beyond FedEx itself, the audience over-indexes on Mail order (2.46×), Price Shoes (1.5×), Aurrerá (1.57×), and Express mail (4.61×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for FedEx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.