A data profile of the people who buy, follow and care about Aurrerá in Mexico — modelled from more than twelve digital signal sources. Aurrerá has an estimated audience of 4,309,985 people in Mexico.
The average Aurrerá fan in Mexico is 34.3 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (3.4× the country average).
Demographically, the Aurrerá audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Aurrerá fan in Mexico is more female, around 34.3 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Aurrerá profile in Mexico.
60.2% are female, 39.8% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 34.3 |
| Estimated audience size | 4,309,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 8% |
of the worldwide Aurrerá audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 97.9% |
| United States | 1.0% |
| Spain | 0.5% |
Where the Aurrerá audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hidalgo | ~200K | 2.33× | |
| 02 | Distrito Federal | ~900K | 1.74× | |
| 03 | Guerrero | ~200K | 1.74× | |
| 04 | Michoacan de Ocampo | ~200K | 1.57× | |
| 05 | Quintana Roo | ~100K | 1.54× | |
| 06 | Jalisco | ~400K | 1.32× | |
| 07 | Veracruz (state) | ~300K | 1.32× | |
| 08 | State of Mexico | ~700K | 1.24× | |
| 09 | Zacatecas | ~60K | 1.24× | |
| 10 | Guanajuato | ~200K | 1.22× | |
| 11 | Puebla | ~300K | 1.18× | |
| 12 | Yucatan | ~100K | 1.16× | |
| 13 | Tlaxcala | ~50K | 0.99× | |
| 14 | Aguascalientes | ~50K | 0.97× | |
| 15 | Morelos | ~70K | 0.94× | |
| 16 | Campeche | ~20K | 0.76× | |
| 17 | Coahuila de Zaragoza | ~90K | 0.73× | |
| 18 | Nayarit | ~30K | 0.73× | |
| 19 | Tamaulipas | ~90K | 0.67× | |
| 20 | Chiapas | ~70K | 0.59× | |
| 21 | Colima | ~10K | 0.42× | |
| 22 | Nuevo Leon | ~100K | 0.41× | |
| 23 | Durango | ~20K | 0.39× | |
| 24 | Chihuahua | ~50K | 0.34× | |
| 25 | Baja California Sur | ~10K | 0.32× | |
| 26 | Baja California | ~50K | 0.27× |
The strongest cross-interests of the Aurrerá audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.40× | ||
| 02 | Game consoles | Technology & Electronics | 3.40× | ||
| 03 | Catholic Church | Politics & Society | 3.40× | ||
| 04 | Banana | Food & Beverages | 3.40× | ||
| 05 | Sarcasm | Politics & Society | 3.40× | ||
| 06 | Costa Rica | Travel & Leisure | 3.40× | ||
| 07 | Travel agency | Travel & Leisure | 3.40× | ||
| 08 | El País | News | 3.40× | ||
| 09 | Freeware | Technology & Electronics | 3.40× | ||
| 10 | Dentistry | Business & Career | 3.40× | ||
| 11 | Sexology | Kids & Family | 3.40× | ||
| 12 | Broadcasting of sports events | Movies & TV | 3.40× | ||
| 13 | Mobile game | Games | 2.06× | ||
| 14 | Classical music | Music & Radio | 1.87× | ||
| 15 | TV reality shows | Movies & TV | 1.82× | ||
| 16 | Beer | Food & Beverages | 1.71× | ||
| 17 | Smartphones | Technology & Electronics | 1.65× | ||
| 18 | Netflix | Movies & TV | 1.60× | ||
| 19 | Spotify | Internet & Social Media | 1.54× | ||
| 20 | Anime movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.78× | |
| Mindfulness | BALANCE | 1.73× | |
| Risk Appetite | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.76× |
Aurrerá's target market in Mexico covers an estimated 4,309,985 people, concentrated in Distrito Federal and State of Mexico.
60.2% of the Aurrerá audience are female, 39.8% are male, with an average age of 34.3 years.
Aurrerá fans show strongest brand affinity for Shopping and fashion (3.4×), Game consoles (3.4×), and Catholic Church (3.4×) over the country average.
Aurrerá fans in Mexico are most concentrated in Distrito Federal (reach ~900K), State of Mexico (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Aurrerá itself, the audience over-indexes on Game consoles (3.4×), Catholic Church (3.4×), Banana (3.4×), and Sarcasm (3.4×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Aurrerá. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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