Netflix Audience in Mexico
Netflix has an estimated audience of 8,214,149 people in Mexico. 50.5% are female, 49.5% are male, average age 33.6. Top regions: State of Mexico, Jalisco, Veracruz (state). Top brand affinities: Price Shoes, Aurrerá, ANIMEFLV, Totalplay, Jenni Rivera.
The average Netflix fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Veracruz (state). Top brand affinities include Price Shoes, Aurrerá, ANIMEFLV, with strongest over-indexing on Price Shoes (1.55× the country average). Demographically, the Netflix audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.6 |
| Estimated audience size | 8,214,149 |
Audience persona
The typical Netflix fan in Mexico is balanced, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Price Shoes.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,123,522 | 1× |
| Jalisco | 617,329 | 1.02× |
| Veracruz (state) | 536,184 | 1.11× |
| Puebla | 462,036 | 1.06× |
| Nuevo Leon | 449,036 | 0.91× |
| Guanajuato | 394,231 | 1.01× |
| Baja California | 363,359 | 1.06× |
| Chihuahua | 305,097 | 1.07× |
| Michoacan de Ocampo | 304,295 | 1.07× |
| Chiapas | 272,933 | 1.11× |
| Coahuila de Zaragoza | 254,549 | 1.03× |
| Oaxaca | 228,439 | 1× |
| Guerrero | 215,971 | 1.04× |
| Hidalgo | 197,113 | 0.99× |
| Sinaloa | 196,013 | 0.9× |
| Yucatan | 175,949 | 1.03× |
| Morelos | 141,192 | 0.99× |
| Durango | 102,366 | 0.9× |
| Zacatecas | 101,511 | 0.97× |
| Aguascalientes | 90,185 | 0.87× |
| Tlaxcala | 83,011 | 0.88× |
| Nayarit | 79,389 | 1× |
| Baja California Sur | 68,071 | 1.04× |
| Campeche | 61,929 | 0.99× |
| Colima | 49,655 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.55× | Shopping |
| Aurrerá | 1.6× | Shopping |
| ANIMEFLV | 1.54× | Internet & Social Media |
| Totalplay | 1.52× | Technology & Electronics |
| Jenni Rivera | 1.57× | Music & Radio |
| Romanticism | 1.51× | Politics & Society |
| Keratin | 1.53× | Beauty & Wellness |
| Loan | 1.61× | Business & Career |
| Kindergarten | 1.53× | Kids & Family |
| Online banking | 1.52× | Business & Career |
| Carmine | 1.6× | Business & Career |
| Romantic music | 1.52× | Music & Radio |
| Smart TV | 1.61× | Technology & Electronics |
| Mail order | 1.61× | Fashion & Accessoires |
| TVyNovelas | 1.75× | Movies & TV |
| TVNotas | 1.62× | News |
| Gloria Trevi | 1.55× | Music & Radio |
| Dailymotion | 1.57× | Movies & TV |
| Eduardo Capetillo | 1.97× | Movies & TV |
| Toy Story (franchise) | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.78 |
| Spirituality | BALANCE | 1.45 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Travelling | THRILL | 1.31 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in Mexico
- Spotify (11,706,196)
- HBO MAX (5,242,281)
- YouTube Music (4,691,353)
- ANIMEFLV (4,392,120)
- Apple Music (3,320,975)
Frequently asked questions
How many fans does Netflix have in Mexico?
Netflix has an estimated audience of 8,214,149 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Netflix fans?
50.5% of Netflix fans are female, 49.5% are male, with an average age of 33.6 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for Price Shoes (1.55×), Aurrerá (1.6×), and ANIMEFLV (1.54×) over the country average.
Where do Netflix fans live in Mexico?
Netflix fans in Mexico are most concentrated in State of Mexico (reach 1,123,522), Jalisco (reach 617,329), and Veracruz (state) (reach 536,184). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Aurrerá (1.6×), ANIMEFLV (1.54×), Totalplay (1.52×), and Jenni Rivera (1.57×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.