A data profile of the people who buy, follow and care about Netflix in Mexico — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 8,431,081 people in Mexico.
The average Netflix fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Veracruz (state).
Top brand affinities include Price Shoes, Aurrerá, ANIMEFLV, with strongest over-indexing on Price Shoes (1.55× the country average).
Demographically, the Netflix audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Netflix fan in Mexico is balanced, around 33.6 years old, with strong Need for Security tendencies and a notable affinity for Price Shoes.
The key figures that characterise the Netflix profile in Mexico.
50.5% are female, 49.5% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.6 |
| Estimated audience size | 8,431,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Netflix audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~500K | 1.11× | |
| 02 | Chiapas | ~300K | 1.11× | |
| 03 | Chihuahua | ~300K | 1.07× | |
| 04 | Michoacan de Ocampo | ~300K | 1.07× | |
| 05 | Puebla | ~500K | 1.06× | |
| 06 | Baja California | ~400K | 1.06× | |
| 07 | Guerrero | ~200K | 1.04× | |
| 08 | Baja California Sur | ~70K | 1.04× | |
| 09 | Coahuila de Zaragoza | ~300K | 1.03× | |
| 10 | Yucatan | ~200K | 1.03× | |
| 11 | Jalisco | ~600K | 1.02× | |
| 12 | Guanajuato | ~400K | 1.01× | |
| 13 | State of Mexico | ~1M | 1.00× | |
| 14 | Oaxaca | ~200K | 1.00× | |
| 15 | Nayarit | ~80K | 1.00× | |
| 16 | Hidalgo | ~200K | 0.99× | |
| 17 | Morelos | ~100K | 0.99× | |
| 18 | Campeche | ~60K | 0.99× | |
| 19 | Zacatecas | ~100K | 0.97× | |
| 20 | Colima | ~50K | 0.94× | |
| 21 | Nuevo Leon | ~400K | 0.91× | |
| 22 | Sinaloa | ~200K | 0.90× | |
| 23 | Durango | ~100K | 0.90× | |
| 24 | Tlaxcala | ~80K | 0.88× | |
| 25 | Aguascalientes | ~90K | 0.87× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eduardo Capetillo | Movies & TV | 1.97× | ||
| 02 | TVyNovelas | Movies & TV | 1.75× | ||
| 03 | Toy Story (franchise) | Movies & TV | 1.63× | ||
| 04 | TVNotas | News | 1.62× | ||
| 05 | Loan | Business & Career | 1.61× | ||
| 06 | Smart TV | Technology & Electronics | 1.61× | ||
| 07 | Mail order | Fashion & Accessoires | 1.61× | ||
| 08 | Aurrerá | Shopping | 1.60× | ||
| 09 | Carmine | Business & Career | 1.60× | ||
| 10 | Jenni Rivera | Music & Radio | 1.57× | ||
| 11 | Dailymotion | Movies & TV | 1.57× | ||
| 12 | Price Shoes | Shopping | 1.55× | ||
| 13 | Gloria Trevi | Music & Radio | 1.55× | ||
| 14 | ANIMEFLV | Internet & Social Media | 1.54× | ||
| 15 | Keratin | Beauty & Wellness | 1.53× | ||
| 16 | Kindergarten | Kids & Family | 1.53× | ||
| 17 | Totalplay | Technology & Electronics | 1.52× | ||
| 18 | Online banking | Business & Career | 1.52× | ||
| 19 | Romantic music | Music & Radio | 1.52× | ||
| 20 | Romanticism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.91× | |
| Mindfulness | BALANCE | 0.92× |
Netflix has an estimated audience of 8,431,081 people in Mexico, concentrated in State of Mexico and Jalisco.
50.5% of Netflix fans are female, 49.5% are male, with an average age of 33.6 years.
Netflix fans show strongest brand affinity for Price Shoes (1.55×), Aurrerá (1.6×), and ANIMEFLV (1.54×) over the country average.
Netflix fans in Mexico are most concentrated in State of Mexico (reach ~1M), Jalisco (reach ~600K), and Veracruz (state) (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Aurrerá (1.6×), ANIMEFLV (1.54×), Totalplay (1.52×), and Jenni Rivera (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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