Chedraui Audience in Mexico
Chedraui has an estimated audience of 7,123,184 people in Mexico. 58.7% are female, 41.3% are male, average age 36.9. Top regions: State of Mexico, Veracruz (state), Distrito Federal. Top brand affinities: Pedro Pascal, Dentistry, Public administration, Sarcasm, Civil service.
The average Chedraui fan in Mexico is 36.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Veracruz (state), Distrito Federal. Top brand affinities include Pedro Pascal, Dentistry, Public administration, with strongest over-indexing on Pedro Pascal (4.4× the country average). Demographically, the Chedraui audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Chedraui fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.9 |
| Estimated audience size | 7,123,184 |
Audience persona
The typical Chedraui fan in Mexico is more female, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Pedro Pascal.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,727,489 | 1.77× |
| Veracruz (state) | 1,303,034 | 3.11× |
| Distrito Federal | 1,189,380 | 1.27× |
| Puebla | 498,731 | 1.32× |
| Chiapas | 399,157 | 1.87× |
| Jalisco | 395,976 | 0.75× |
| Oaxaca | 332,017 | 1.68× |
| Yucatan | 309,183 | 2.09× |
| Guanajuato | 269,152 | 0.8× |
| Morelos | 204,749 | 1.66× |
| Guerrero | 188,026 | 1.04× |
| Campeche | 116,102 | 2.14× |
| Michoacan de Ocampo | 114,438 | 0.46× |
| Baja California Sur | 100,880 | 1.77× |
| Hidalgo | 86,264 | 0.5× |
| Tlaxcala | 72,657 | 0.89× |
| Nayarit | 65,263 | 0.95× |
| Durango | 60,606 | 0.61× |
| Aguascalientes | 54,783 | 0.61× |
| Nuevo Leon | 50,007 | 0.12× |
| Baja California | 25,371 | 0.09× |
| Zacatecas | 21,224 | 0.23× |
| Chihuahua | 16,731 | 0.07× |
| Coahuila de Zaragoza | 15,746 | 0.07× |
| Sinaloa | 10,823 | 0.06× |
| Colima | 3,387 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 4.4× | Movies & TV |
| Dentistry | 4.84× | Business & Career |
| Public administration | 6.96× | Business & Career |
| Sarcasm | 3.76× | Politics & Society |
| Civil service | 7.66× | Politics & Society |
| MSN | 3.04× | News |
| Live television | 5.91× | Movies & TV |
| Travel agency | 3.3× | Travel & Leisure |
| Catholic Church | 2.64× | Politics & Society |
| Machu Picchu | 5.39× | Travel & Leisure |
| Real estate broker | 4.97× | Home & Garden |
| Game consoles | 2.26× | Technology & Electronics |
| Shellfish | 5.63× | Food & Beverages |
| Love & Sex | 4.79× | Kids & Family |
| Office 365 | 3.15× | Technology & Electronics |
| Essay | 6.33× | Literature |
| OXXO | 1.76× | Fashion & Accessoires |
| Sexology | 3.3× | Kids & Family |
| Costco | 1.61× | Shopping |
| Bullying awareness | 4.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.27 |
| Mindfulness | BALANCE | 1.52 |
| Travelling | THRILL | 1.35 |
| Spirituality | BALANCE | 1.12 |
| Quality Awareness | PREMIUM | 1.05 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 93.4% |
| United States | 2.9% |
| Spain | 0.8% |
See Chedraui audiences in other countries
More Supermarket audiences in Mexico
- Walmart (8,925,599)
- Soriana (7,061,093)
- Costco (6,960,759)
- Aurrerá (4,112,573)
- Woolworths (1,050,980)
Frequently asked questions
How many fans does Chedraui have in Mexico?
Chedraui has an estimated audience of 7,123,184 people in Mexico, concentrated in State of Mexico and Veracruz (state).
What is the gender split and age of Chedraui fans?
58.7% of Chedraui fans are female, 41.3% are male, with an average age of 36.9 years.
Which brands do Chedraui fans like most?
Chedraui fans show strongest brand affinity for Pedro Pascal (4.4×), Dentistry (4.84×), and Public administration (6.96×) over the country average.
Where do Chedraui fans live in Mexico?
Chedraui fans in Mexico are most concentrated in State of Mexico (reach 1,727,489), Veracruz (state) (reach 1,303,034), and Distrito Federal (reach 1,189,380). These three regions account for the largest share of the active audience.
What other brands do Chedraui fans also like?
Beyond Chedraui itself, the audience over-indexes on Dentistry (4.84×), Public administration (6.96×), Sarcasm (3.76×), and Civil service (7.66×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chedraui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.