A data profile of the people who buy, follow and care about Chedraui in Mexico — modelled from more than twelve digital signal sources. Chedraui has an estimated audience of 7,123,184 people in Mexico.
The average Chedraui fan in Mexico is 36.9 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Veracruz (state), Distrito Federal.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (55.95× the country average).
Demographically, the Chedraui audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Chedraui fan in Mexico is more female, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Chedraui profile in Mexico.
58.7% are female, 41.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.9 |
| Estimated audience size | 7,123,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 11% |
of the worldwide Chedraui audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 93.3% |
| United States | 2.9% |
| Spain | 0.8% |
Where the Chedraui audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~1.5M | 3.11× | |
| 02 | Campeche | ~100K | 2.13× | |
| 03 | Yucatan | ~300K | 2.09× | |
| 04 | Chiapas | ~400K | 1.87× | |
| 05 | State of Mexico | ~1.5M | 1.77× | |
| 06 | Baja California Sur | ~100K | 1.77× | |
| 07 | Oaxaca | ~300K | 1.68× | |
| 08 | Morelos | ~200K | 1.66× | |
| 09 | Puebla | ~500K | 1.32× | |
| 10 | Distrito Federal | ~1M | 1.27× | |
| 11 | Guerrero | ~200K | 1.04× | |
| 12 | Nayarit | ~70K | 0.95× | |
| 13 | Tlaxcala | ~70K | 0.89× | |
| 14 | Guanajuato | ~300K | 0.80× | |
| 15 | Jalisco | ~400K | 0.75× | |
| 16 | Durango | ~60K | 0.62× | |
| 17 | Aguascalientes | ~60K | 0.61× | |
| 18 | Hidalgo | ~90K | 0.50× | |
| 19 | Michoacan de Ocampo | ~100K | 0.47× | |
| 20 | Zacatecas | ~20K | 0.26× | |
| 21 | Colima | ~9K | 0.19× | |
| 22 | Nuevo Leon | ~50K | 0.13× | |
| 23 | Baja California | ~30K | 0.11× | |
| 24 | Coahuila de Zaragoza | ~20K | 0.11× | |
| 25 | Chihuahua | ~30K | 0.10× | |
| 26 | Sinaloa | ~20K | 0.10× |
The strongest cross-interests of the Chedraui audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 156.83× | ||
| 02 | Love & Sex | Kids & Family | 132.47× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 122.48× | ||
| 04 | Costa Rica | Travel & Leisure | 78.14× | ||
| 05 | Shopping and fashion | Shopping | 55.95× | ||
| 06 | Game consoles | Technology & Electronics | 40.92× | ||
| 07 | Catholic Church | Politics & Society | 26.85× | ||
| 08 | Sarcasm | Politics & Society | 25.26× | ||
| 09 | Dentistry | Business & Career | 23.66× | ||
| 10 | Travel agency | Travel & Leisure | 21.42× | ||
| 11 | Doctor of Medicine | Business & Career | 21.42× | ||
| 12 | Freeware | Technology & Electronics | 20.46× | ||
| 13 | Public administration | Business & Career | 20.46× | ||
| 14 | General practitioner | Health | 19.82× | ||
| 15 | Breastfeeding | Kids & Family | 19.18× | ||
| 16 | Civil service | Politics & Society | 19.18× | ||
| 17 | Mobile game | Games | 18.07× | ||
| 18 | Machu Picchu | Travel & Leisure | 16.62× | ||
| 19 | Broadcasting of sports events | Movies & TV | 15.66× | ||
| 20 | El País | News | 9.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 6.24× | |
| Spirituality | BALANCE | 6.18× | |
| Mindfulness | BALANCE | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.92× |
Chedraui's target market in Mexico covers an estimated 7,123,184 people, concentrated in State of Mexico and Veracruz (state).
58.7% of the Chedraui audience are female, 41.3% are male, with an average age of 36.9 years.
Chedraui fans show strongest brand affinity for Shopping and fashion (55.95×), Valentine's Day (156.83×), and Costa Rica (78.14×) over the country average.
Chedraui fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Veracruz (state) (reach ~1.5M), and Distrito Federal (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Chedraui itself, the audience over-indexes on Valentine's Day (156.83×), Costa Rica (78.14×), Love & Sex (132.47×), and Exfoliation (cosmetology) (122.48×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Chedraui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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