A data profile of the people who buy, follow and care about Soriana in Mexico — modelled from more than twelve digital signal sources. Soriana has an estimated audience of 7,061,093 people in Mexico.
The average Soriana fan in Mexico is 36.4 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (217.34× the country average).
Demographically, the Soriana audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Soriana fan in Mexico is more female, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Soriana profile in Mexico.
61.5% are female, 38.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.4 |
| Estimated audience size | 7,061,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Soriana audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 90.9% |
| United States | 3.3% |
| Spain | 1.2% |
Where the Soriana audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~500K | 2.03× | |
| 02 | Nuevo Leon | ~700K | 1.57× | |
| 03 | State of Mexico | ~1.5M | 1.42× | |
| 04 | Coahuila de Zaragoza | ~300K | 1.40× | |
| 05 | Jalisco | ~700K | 1.35× | |
| 06 | Durango | ~100K | 1.20× | |
| 07 | Distrito Federal | ~1M | 1.15× | |
| 08 | Baja California Sur | ~60K | 1.14× | |
| 09 | Guerrero | ~200K | 1.08× | |
| 10 | Guanajuato | ~300K | 1.03× | |
| 11 | Veracruz (state) | ~400K | 1.00× | |
| 12 | Colima | ~50K | 1.00× | |
| 13 | Morelos | ~100K | 0.99× | |
| 14 | Chihuahua | ~200K | 0.96× | |
| 15 | Yucatan | ~100K | 0.93× | |
| 16 | Campeche | ~50K | 0.89× | |
| 17 | Nayarit | ~60K | 0.83× | |
| 18 | Aguascalientes | ~70K | 0.77× | |
| 19 | Baja California | ~200K | 0.76× | |
| 20 | Michoacan de Ocampo | ~200K | 0.76× | |
| 21 | Chiapas | ~200K | 0.76× | |
| 22 | Tlaxcala | ~60K | 0.74× | |
| 23 | Hidalgo | ~100K | 0.70× | |
| 24 | Zacatecas | ~60K | 0.68× | |
| 25 | Puebla | ~300K | 0.67× | |
| 26 | Sinaloa | ~100K | 0.65× | |
| 27 | Oaxaca | ~100K | 0.53× |
The strongest cross-interests of the Soriana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 506.17× | ||
| 02 | Costa Rica | Travel & Leisure | 425.18× | ||
| 03 | Shopping and fashion | Shopping | 217.34× | ||
| 04 | Game consoles | Technology & Electronics | 125.27× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 124.30× | ||
| 06 | Valentine's Day | Kids & Family | 123.80× | ||
| 07 | Catholic Church | Politics & Society | 99.57× | ||
| 08 | Travel agency | Travel & Leisure | 72.81× | ||
| 09 | Sarcasm | Politics & Society | 67.45× | ||
| 10 | Pilsner | Food & Beverages | 59.96× | ||
| 11 | Mobile game | Games | 54.20× | ||
| 12 | Broadcasting of sports events | Movies & TV | 50.32× | ||
| 13 | Banana | Food & Beverages | 49.25× | ||
| 14 | Dentistry | Business & Career | 49.25× | ||
| 15 | El País | News | 48.18× | ||
| 16 | Multi-level marketing | Business & Career | 46.04× | ||
| 17 | Breastfeeding | Kids & Family | 37.47× | ||
| 18 | Sexology | Kids & Family | 33.19× | ||
| 19 | Papaya | Food & Beverages | 27.84× | ||
| 20 | Freeware | Technology & Electronics | 24.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 20.72× | |
| Travelling | THRILL | 19.16× | |
| Urban Lifestyle | OPEN | 3.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.88× |
Soriana's target market in Mexico covers an estimated 7,061,093 people, concentrated in State of Mexico and Distrito Federal.
61.5% of the Soriana audience are female, 38.5% are male, with an average age of 36.4 years.
Soriana fans show strongest brand affinity for Shopping and fashion (217.34×), Costa Rica (425.18×), and Game consoles (125.27×) over the country average.
Soriana fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Soriana itself, the audience over-indexes on Costa Rica (425.18×), Game consoles (125.27×), Catholic Church (99.57×), and Travel agency (72.81×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Soriana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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