Soriana Audience in Mexico
Soriana has an estimated audience of 5,274,978 people in Mexico. 61.5% are female, 38.5% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Pedro Pascal, MSN, Catholic Church, Travel agency, OXXO.
The average Soriana fan in Mexico is 36.4 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Pedro Pascal, MSN, Catholic Church, with strongest over-indexing on Pedro Pascal (4.64× the country average). Demographically, the Soriana audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Soriana fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.4 |
| Estimated audience size | 5,274,978 |
Audience persona
The typical Soriana fan in Mexico is more female, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Pedro Pascal.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,377,502 | 1.42× |
| Distrito Federal | 1,070,296 | 1.15× |
| Jalisco | 703,293 | 1.35× |
| Nuevo Leon | 667,359 | 1.58× |
| Tamaulipas | 479,372 | 2.03× |
| Veracruz (state) | 416,705 | 1× |
| Guanajuato | 342,923 | 1.03× |
| Coahuila de Zaragoza | 297,014 | 1.4× |
| Puebla | 252,206 | 0.67× |
| Chihuahua | 234,481 | 0.96× |
| Baja California | 222,595 | 0.76× |
| Guerrero | 193,893 | 1.08× |
| Michoacan de Ocampo | 186,625 | 0.76× |
| Chiapas | 161,668 | 0.76× |
| Yucatan | 136,929 | 0.93× |
| Sinaloa | 121,610 | 0.65× |
| Morelos | 121,080 | 0.99× |
| Hidalgo | 119,904 | 0.7× |
| Durango | 117,655 | 1.2× |
| Oaxaca | 102,887 | 0.53× |
| Aguascalientes | 68,651 | 0.77× |
| Baja California Sur | 64,618 | 1.15× |
| Zacatecas | 60,361 | 0.67× |
| Tlaxcala | 59,636 | 0.74× |
| Nayarit | 56,761 | 0.83× |
| Campeche | 47,614 | 0.89× |
| Colima | 45,343 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 4.64× | Movies & TV |
| MSN | 3.29× | News |
| Catholic Church | 2.52× | Politics & Society |
| Travel agency | 2.89× | Travel & Leisure |
| OXXO | 1.86× | Fashion & Accessoires |
| Banana | 2.49× | Food & Beverages |
| Sarcasm | 2.59× | Politics & Society |
| Pilsner | 5.06× | Food & Beverages |
| Costco | 1.7× | Shopping |
| Dentistry | 2.59× | Business & Career |
| Game consoles | 1.78× | Technology & Electronics |
| High school | 3.31× | Business & Career |
| El País | 2.38× | News |
| Multi-level marketing | 3.81× | Business & Career |
| Breastfeeding | 3.12× | Kids & Family |
| Sexology | 2.67× | Kids & Family |
| Freeware | 2.1× | Technology & Electronics |
| Office 365 | 2.2× | Technology & Electronics |
| Bruce Willis | 2.28× | Movies & TV |
| Avocado | 2.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.28 |
| Spirituality | BALANCE | 1.06 |
| Urban Lifestyle | OPEN | 1.01 |
| Extroversion | THRILL | 0.99 |
| Creativity | OPEN | 0.91 |
| Need for Security | CONSERVATISM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 88.6% |
| United States | 4.3% |
| Spain | 1.5% |
See Soriana audiences in other countries
More Supermarket audiences in Mexico
- Walmart (8,925,599)
- Chedraui (7,123,185)
- Costco (6,960,759)
- Aurrerá (4,112,573)
- Woolworths (1,050,980)
Frequently asked questions
How many fans does Soriana have in Mexico?
Soriana has an estimated audience of 5,274,978 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Soriana fans?
61.5% of Soriana fans are female, 38.5% are male, with an average age of 36.4 years.
Which brands do Soriana fans like most?
Soriana fans show strongest brand affinity for Pedro Pascal (4.64×), MSN (3.29×), and Catholic Church (2.52×) over the country average.
Where do Soriana fans live in Mexico?
Soriana fans in Mexico are most concentrated in State of Mexico (reach 1,377,502), Distrito Federal (reach 1,070,296), and Jalisco (reach 703,293). These three regions account for the largest share of the active audience.
What other brands do Soriana fans also like?
Beyond Soriana itself, the audience over-indexes on MSN (3.29×), Catholic Church (2.52×), Travel agency (2.89×), and OXXO (1.86×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soriana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.