Trucking industry in the United States Audience in Germany
A data profile of the people who buy, follow and care about Trucking industry in the United States in Germany — modelled from more than twelve digital signal sources. Trucking industry in the United States has an estimated audience of 556,639 people in Germany.
The average Trucking industry in the United States fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen.
Top brand affinities include FedEx, Semi-trailer truck, Commerzbank, with strongest over-indexing on FedEx (116.67× the country average).
Demographically, the Trucking industry in the United States audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Trucking industry in the United States fan in Germany is more male, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.
At a glance
The key figures that characterise the Trucking industry in the United States profile in Germany.
Search interest · 12-month trend
Demographics of Trucking industry in the United States fans
42.4% are female, 57.6% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 43.4 |
| Estimated audience size | 556,639 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Trucking industry in the United States audience comes from Germany.
| Country | Share |
|---|---|
| United States | 56.7% |
| Canada | 4.9% |
| United Kingdom | 3.3% |
Geography
Where the Trucking industry in the United States audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.00× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Trucking industry in the United States audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FedEx | Business & Career | 116.67× | ||
| 02 | Peterbilt | Cars & Mobility | 39.51× | ||
| 03 | Richard Armitage (actor) | Movies & TV | 29.54× | ||
| 04 | tom waits | Movies & TV | 20.00× | ||
| 05 | Real-time ridesharing | Cars & Mobility | 20.00× | ||
| 06 | Semi-trailer truck | Cars & Mobility | 15.47× | ||
| 07 | Nissan Micra | Cars & Mobility | 13.06× | ||
| 08 | Volvo Trucks | Cars & Mobility | 11.93× | ||
| 09 | Jet ski | Sports | 10.74× | ||
| 10 | Fiat 500 | Cars & Mobility | 10.64× | ||
| 11 | Toyota Hilux | Cars & Mobility | 9.49× | ||
| 12 | Sandra Bullock | Movies & TV | 6.98× | ||
| 13 | Commerzbank | Business & Career | 3.74× | ||
| 14 | Scooters | Cars & Mobility | 3.48× | ||
| 15 | Aral AG | Cars & Mobility | 3.33× | ||
| 16 | Deutsche Bank | Business & Career | 3.02× | ||
| 17 | Efficient energy use | Technology & Electronics | 2.83× | ||
| 18 | Sparkasse | Business & Career | 2.44× | ||
| 19 | Netto Marken-Discount | Shopping | 2.20× | ||
| 20 | Tagesschau | Movies & TV | 1.88× |
Personality of the Trucking industry in the United States audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.52× | |
| Urban Lifestyle | OPEN | 3.31× | |
| Risk Appetite | THRILL | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.64× | |
| Indulgence | JOY | 0.67× |
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Trucking industry in the United States audiences in other countries
- Trucking industry in the United States — United States
- Trucking industry in the United States — United Kingdom
- Trucking industry in the United States — France
- Trucking industry in the United States — Italy
- Trucking industry in the United States — Spain
- Trucking industry in the United States — Brazil
- Trucking industry in the United States — Japan
- Trucking industry in the United States — South Korea
- Trucking industry in the United States — India
- Trucking industry in the United States — Canada
- Trucking industry in the United States — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trucking industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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