Trucking industry in the United States Audience in Germany
Trucking industry in the United States has an estimated audience of 556,639 people in Germany. 42.4% are female, 57.6% are male, average age 43.4. Top regions: Nordrhein-Westfalen. Top brand affinities: FedEx, Semi-trailer truck, Car wash, Parking lot, Richard Armitage (actor).
The average Trucking industry in the United States fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen. Top brand affinities include FedEx, Semi-trailer truck, Car wash, with strongest over-indexing on FedEx (102.46× the country average). Demographically, the Trucking industry in the United States audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Trucking industry in the United States fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 43.4 |
| Estimated audience size | 556,639 |
Audience persona
The typical Trucking industry in the United States fan in Germany is more male, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,796 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FedEx | 102.46× | Business & Career |
| Semi-trailer truck | 19.18× | Cars & Mobility |
| Car wash | 8.53× | Cars & Mobility |
| Parking lot | 30.16× | Cars & Mobility |
| Richard Armitage (actor) | 30.98× | Movies & TV |
| Commerzbank | 3.33× | Business & Career |
| Pets | 1.89× | Pets & Animals |
| Aral AG | 2.54× | Cars & Mobility |
| tom waits | 20× | Movies & TV |
| Renault Trucks | 15.85× | Cars & Mobility |
| Netto Marken-Discount | 2.13× | Shopping |
| Ryanair | 2.44× | Travel & Leisure |
| Livemusic | 2.88× | Music & Radio |
| Volvo Trucks | 11.54× | Cars & Mobility |
| Sparkasse | 2.48× | Business & Career |
| Automobiles | 1.76× | Cars & Mobility |
| Sports betting | 5.51× | Games |
| 1.91× | Internet & Social Media | |
| GEICO | 50.04× | Business & Career |
| Tagesschau | 1.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.05 |
| Need for Security | CONSERVATISM | 1.59 |
| Risk Appetite | THRILL | 1.54 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.39 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.7% |
| Canada | 4.9% |
| United Kingdom | 3.3% |
See Trucking industry in the United States audiences in other countries
- Trucking industry in the United States — United States
- Trucking industry in the United States — United Kingdom
- Trucking industry in the United States — France
- Trucking industry in the United States — Italy
- Trucking industry in the United States — Spain
- Trucking industry in the United States — Brazil
- Trucking industry in the United States — Japan
- Trucking industry in the United States — South Korea
- Trucking industry in the United States — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trucking industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.