Seat Arona Audience in Germany
Seat Arona has an estimated audience of 1,218,198 people in Germany. 29.7% are female, 70.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Duster, Dacia Sandero, Hyundai Tucson, Red Bull Records, Nissan Qashqai.
The average Seat Arona fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Duster, Dacia Sandero, Hyundai Tucson, with strongest over-indexing on Dacia Duster (25.1× the country average). Demographically, the Seat Arona audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Seat Arona fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 42.0 |
| Estimated audience size | 1,218,198 |
Audience persona
The typical Seat Arona fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Dacia Duster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,550 | 1.46× |
| Bayern | 276,493 | 1.41× |
| Baden-Württemberg | 208,542 | 1.26× |
| Niedersachsen | 137,550 | 1.16× |
| Hessen | 122,159 | 1.32× |
| Rheinland-Pfalz | 71,078 | 1.17× |
| Sachsen | 46,191 | 0.77× |
| Berlin | 40,007 | 0.74× |
| Schleswig-Holstein | 38,641 | 0.88× |
| Brandenburg | 27,318 | 0.72× |
| Hamburg | 26,184 | 0.95× |
| Thüringen | 23,180 | 0.75× |
| Sachsen-Anhalt | 19,986 | 0.63× |
| Saarland | 19,143 | 1.28× |
| Mecklenburg-Vorpommern | 15,471 | 0.67× |
| Bremen | 8,614 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Duster | 25.1× | Cars & Mobility |
| Dacia Sandero | 14.22× | Cars & Mobility |
| Hyundai Tucson | 8.4× | Cars & Mobility |
| Red Bull Records | 10.77× | Music & Radio |
| Nissan Qashqai | 7.71× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 17.9× | Cars & Mobility |
| Office 365 | 4.69× | Technology & Electronics |
| Nissan X-Trail | 13.4× | Cars & Mobility |
| Škoda Kodiaq | 6.13× | Cars & Mobility |
| Opel Mokka | 7.51× | Cars & Mobility |
| BMW X1 | 7.39× | Cars & Mobility |
| Hygiene | 2.91× | Beauty & Wellness |
| Škoda Auto | 2.61× | Cars & Mobility |
| Google Drive | 3.54× | Technology & Electronics |
| Volkswagen Tiguan | 5.11× | Cars & Mobility |
| Ariana Grande | 4.24× | Music & Radio |
| Used car | 2.47× | Cars & Mobility |
| SUVs | 2.32× | Cars & Mobility |
| Dacia Dokker | 11.69× | Cars & Mobility |
| RTL Television | 2.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.32 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.5% |
| Spain | 16.4% |
| Italy | 11.5% |
See Seat Arona audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Seat Arona have in Germany?
Seat Arona has an estimated audience of 1,218,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seat Arona fans?
29.7% of Seat Arona fans are female, 70.3% are male, with an average age of 42.0 years.
Which brands do Seat Arona fans like most?
Seat Arona fans show strongest brand affinity for Dacia Duster (25.1×), Dacia Sandero (14.22×), and Hyundai Tucson (8.4×) over the country average.
Where do Seat Arona fans live in Germany?
Seat Arona fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,550), Bayern (reach 276,493), and Baden-Württemberg (reach 208,542). These three regions account for the largest share of the active audience.
What other brands do Seat Arona fans also like?
Beyond Seat Arona itself, the audience over-indexes on Dacia Sandero (14.22×), Hyundai Tucson (8.4×), Red Bull Records (10.77×), and Nissan Qashqai (7.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seat Arona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.