Rascasse Audience Intelligence

Skoda Karoq Audience in Germany

A data profile of the people who buy, follow and care about Skoda Karoq in Germany — modelled from more than twelve digital signal sources. Skoda Karoq has an estimated audience of 1,950,045 people in Germany.

#28among Car type in Germany#6among Car Model in Germany#165in Cars & Mobility

The average Skoda Karoq fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Duster, Dacia Sandero, Hyundai Tucson, with strongest over-indexing on Dacia Duster (28.06× the country average).

Demographically, the Skoda Karoq audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skoda Karoq fan in Germany is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Dacia Duster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skoda Karoq profile in Germany.

Audience size
2M
in Germany
Gender
26.0%♀
74.0% male
Age
43.0
average years
Country rank
#3454
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skoda Karoq fans

26.0% are female, 74.0% are male, average age 43.0.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Skoda Karoq audience in Germany
MetricValue
Female26.0%
Male74.0%
Average age43.0
Estimated audience size1,950,045
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Skoda Karoq audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3920%
40-4929%
50+25%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Skoda Karoq audience comes from Germany.

Worldwide audience distribution share by country for Skoda Karoq
CountryShare
Germany25.7%
United Kingdom7.5%
Spain7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skoda Karoq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skoda Karoq fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.33×
02Sachsen-Anhalt~70K1.28×
03Mecklenburg-Vorpommern~50K1.21×
04Brandenburg~70K1.20×
05Niedersachsen~200K1.16×
06Sachsen~100K1.12×
07Bayern~300K1.03×
08Nordrhein-Westfalen~400K0.97×
09Rheinland-Pfalz~90K0.95×
10Saarland~20K0.95×
11Baden-Württemberg~200K0.93×
12Hessen~100K0.91×
13Schleswig-Holstein~60K0.88×
14Hamburg~40K0.80×
15Bremen~10K0.65×
16Berlin~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Skoda Karoq, Germany
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skoda Karoq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skoda Karoq audience
#·InterestCategoryAffinity×
01Dacia DusterCars & Mobility28.06×
02Mercedes-Benz GLK-ClassCars & Mobility23.32×
03Dacia SanderoCars & Mobility16.36×
04Nissan X-TrailCars & Mobility15.02×
05Dacia DokkerCars & Mobility12.74×
06Hyundai TucsonCars & Mobility10.34×
07Opel MokkaCars & Mobility9.94×
08BMW X1Cars & Mobility9.10×
09Nissan QashqaiCars & Mobility8.97×
10Volkswagen TiguanCars & Mobility6.66×
11PeugeotCars & Mobility4.00×
12Škoda AutoCars & Mobility3.84×
13Automobile repair shopCars & Mobility3.69×
14HyundaiCars & Mobility3.56×
15Used carCars & Mobility3.34×
16Plug-in hybridCars & Mobility3.17×
17Solar energyHome & Garden2.67×
18ADACCars & Mobility2.66×
19AutoScout24Cars & Mobility2.57×
20NatureHome & Garden2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skoda Karoq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skoda Karoq audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
PatriotismCONSERVATISM1.51×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skoda Karoq audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skoda Karoq have in Germany?

Skoda Karoq has an estimated audience of 1,950,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Skoda Karoq fans?

26.0% of Skoda Karoq fans are female, 74.0% are male, with an average age of 43.0 years.

03

Which brands do Skoda Karoq fans like most?

Skoda Karoq fans show strongest brand affinity for Dacia Duster (28.06×), Dacia Sandero (16.36×), and Hyundai Tucson (10.34×) over the country average.

04

Where do Skoda Karoq fans live in Germany?

Skoda Karoq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Skoda Karoq fans also like?

Beyond Skoda Karoq itself, the audience over-indexes on Dacia Sandero (16.36×), Hyundai Tucson (10.34×), Škoda Auto (3.84×), and Mercedes-Benz GLK-Class (23.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Skoda Karoq audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skoda Karoq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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