Skoda Karoq Audience in Germany
Skoda Karoq has an estimated audience of 1,739,066 people in Germany. 26.4% are female, 73.6% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Duster, Dacia Sandero, Škoda Auto, Hyundai Tucson, Red Bull Records.
The average Skoda Karoq fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Duster, Dacia Sandero, Škoda Auto, with strongest over-indexing on Dacia Duster (25.33× the country average). Demographically, the Skoda Karoq audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Skoda Karoq fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 41.2 |
| Estimated audience size | 1,739,066 |
Audience persona
The typical Skoda Karoq fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Dacia Duster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 373,562 | 0.98× |
| Bayern | 293,166 | 1.05× |
| Baden-Württemberg | 220,808 | 0.93× |
| Niedersachsen | 201,429 | 1.19× |
| Hessen | 125,659 | 0.95× |
| Sachsen | 95,571 | 1.12× |
| Rheinland-Pfalz | 81,378 | 0.93× |
| Brandenburg | 63,204 | 1.17× |
| Thüringen | 57,330 | 1.29× |
| Sachsen-Anhalt | 55,678 | 1.24× |
| Schleswig-Holstein | 54,836 | 0.88× |
| Berlin | 53,505 | 0.69× |
| Mecklenburg-Vorpommern | 39,000 | 1.17× |
| Hamburg | 32,760 | 0.83× |
| Saarland | 20,217 | 0.95× |
| Bremen | 9,243 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Duster | 25.33× | Cars & Mobility |
| Dacia Sandero | 14.4× | Cars & Mobility |
| Škoda Auto | 3.87× | Cars & Mobility |
| Hyundai Tucson | 8.71× | Cars & Mobility |
| Red Bull Records | 10.77× | Music & Radio |
| Nissan Qashqai | 7.92× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 18.51× | Cars & Mobility |
| Nissan X-Trail | 13.73× | Cars & Mobility |
| Škoda Kodiaq | 6.29× | Cars & Mobility |
| Opel Mokka | 7.77× | Cars & Mobility |
| BMW X1 | 7.61× | Cars & Mobility |
| Office 365 | 4.47× | Technology & Electronics |
| Volkswagen Tiguan | 5.45× | Cars & Mobility |
| Used car | 2.71× | Cars & Mobility |
| SUVs | 2.41× | Cars & Mobility |
| Hyundai | 3.26× | Cars & Mobility |
| AutoScout24 | 2.01× | Cars & Mobility |
| Hygiene | 2.67× | Beauty & Wellness |
| Google Drive | 3.37× | Technology & Electronics |
| Dacia Dokker | 11.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.09 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.2% |
| Spain | 8.1% |
| United Kingdom | 7.7% |
See Skoda Karoq audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Skoda Karoq have in Germany?
Skoda Karoq has an estimated audience of 1,739,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skoda Karoq fans?
26.4% of Skoda Karoq fans are female, 73.6% are male, with an average age of 41.2 years.
Which brands do Skoda Karoq fans like most?
Skoda Karoq fans show strongest brand affinity for Dacia Duster (25.33×), Dacia Sandero (14.4×), and Škoda Auto (3.87×) over the country average.
Where do Skoda Karoq fans live in Germany?
Skoda Karoq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 373,562), Bayern (reach 293,166), and Baden-Württemberg (reach 220,808). These three regions account for the largest share of the active audience.
What other brands do Skoda Karoq fans also like?
Beyond Skoda Karoq itself, the audience over-indexes on Dacia Sandero (14.4×), Škoda Auto (3.87×), Hyundai Tucson (8.71×), and Red Bull Records (10.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skoda Karoq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.