Auto show Audience in Germany
Auto show has an estimated audience of 1,521,434 people in Germany. 20.1% are female, 79.9% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto maintenance, Driving, Drag racing, Car wash, Motorcycle accessories.
The average Auto show fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto maintenance, Driving, Drag racing, with strongest over-indexing on Auto maintenance (13.44× the country average). Demographically, the Auto show audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Auto show fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 31.4 |
| Estimated audience size | 1,521,434 |
Audience persona
The typical Auto show fan in Germany is more male, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Auto maintenance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 484,770 | 1.46× |
| Bayern | 229,157 | 0.94× |
| Baden-Württemberg | 181,730 | 0.88× |
| Niedersachsen | 160,817 | 1.09× |
| Hessen | 117,737 | 1.02× |
| Rheinland-Pfalz | 87,078 | 1.14× |
| Schleswig-Holstein | 55,934 | 1.02× |
| Brandenburg | 36,907 | 0.78× |
| Berlin | 35,867 | 0.53× |
| Sachsen | 34,333 | 0.46× |
| Thüringen | 30,751 | 0.79× |
| Hamburg | 29,906 | 0.87× |
| Sachsen-Anhalt | 29,865 | 0.76× |
| Mecklenburg-Vorpommern | 26,266 | 0.9× |
| Saarland | 26,111 | 1.4× |
| Bremen | 25,624 | 1.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto maintenance | 13.44× | Cars & Mobility |
| Driving | 7.66× | Cars & Mobility |
| Drag racing | 11.24× | Cars & Mobility |
| Car wash | 10.68× | Cars & Mobility |
| Motorcycle accessories | 9.1× | Cars & Mobility |
| Engine | 5.91× | Cars & Mobility |
| Auto mechanic | 6.6× | Cars & Mobility |
| Local bike shop | 11.49× | Sports |
| Motorcycle helmet | 8.5× | Cars & Mobility |
| Aftermarket (automotive) | 15.44× | Cars & Mobility |
| Carcare | 7.37× | Cars & Mobility |
| Michael Schumacher | 6.04× | Sports |
| Stranger Things | 4.77× | Movies & TV |
| Polishing | 7.96× | Home & Garden |
| Kawasaki | 9.52× | Cars & Mobility |
| Classic car | 8.37× | Cars & Mobility |
| Porsche 911 | 11.46× | Cars & Mobility |
| Hot rod | 8.58× | Cars & Mobility |
| Superman | 4.24× | Movies & TV |
| Max Verstappen | 8.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| DIY Mentality | THRILL | 1.53 |
| Patriotism | CONSERVATISM | 1.51 |
| Individualism | JOY | 1.47 |
| Quality Awareness | PREMIUM | 1.43 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 7.2% |
| Japan | 5.8% |
See Auto show audiences in other countries
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Auto show have in Germany?
Auto show has an estimated audience of 1,521,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto show fans?
20.1% of Auto show fans are female, 79.9% are male, with an average age of 31.4 years.
Which brands do Auto show fans like most?
Auto show fans show strongest brand affinity for Auto maintenance (13.44×), Driving (7.66×), and Drag racing (11.24×) over the country average.
Where do Auto show fans live in Germany?
Auto show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 484,770), Bayern (reach 229,157), and Baden-Württemberg (reach 181,730). These three regions account for the largest share of the active audience.
What other brands do Auto show fans also like?
Beyond Auto show itself, the audience over-indexes on Driving (7.66×), Drag racing (11.24×), Car wash (10.68×), and Motorcycle accessories (9.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.