Rascasse Audience Intelligence

Ford Focus (RS - ST - WRC) Audience in Germany

A data profile of the people who buy, follow and care about Ford Focus (RS - ST - WRC) in Germany — modelled from more than twelve digital signal sources. Ford Focus (RS - ST - WRC) has an estimated audience of 336,496 people in Germany.

#253among Car Model in Germany#718in Cars & Mobility

The average Ford Focus (RS - ST - WRC) fan in Germany is 25.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dacia Sandero, Fiat Panda, Fiat 500, with strongest over-indexing on Dacia Sandero (23.74× the country average).

Demographically, the Ford Focus (RS - ST - WRC) audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Focus (RS - ST - WRC) fan in Germany is more male, around 25.0 years old, with strong Risk Appetite tendencies and a notable affinity for Dacia Sandero.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Focus (RS - ST - WRC) profile in Germany.

Audience size
336K
in Germany
Gender
18.1%♀
81.9% male
Age
25.0
average years
Country rank
#15983
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Focus (RS - ST - WRC) fans

18.1% are female, 81.9% are male, average age 25.0.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Ford Focus (RS - ST - WRC) audience in Germany
MetricValue
Female18.1%
Male81.9%
Average age25.0
Estimated audience size336,496
Fig. 03

Age distribution

Ø 25.0
average years
Age distribution of the Ford Focus (RS - ST - WRC) audience in Germany
Age bracketShare%
16-1961%
20-2923%
30-3910%
40-496%
50+0%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Ford Focus (RS - ST - WRC) audience comes from Germany.

Worldwide audience distribution share by country for Ford Focus (RS - ST - WRC)
CountryShare
United States7.8%
Argentina7.6%
Poland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Focus (RS - ST - WRC) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Focus (RS - ST - WRC) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.19×
02Nordrhein-Westfalen~90K1.18×
03Hessen~30K1.14×
04Rheinland-Pfalz~20K1.11×
05Baden-Württemberg~50K1.09×
06Sachsen~20K1.09×
07Niedersachsen~40K1.04×
08Bayern~60K1.03×
09Sachsen-Anhalt~9K1.01×
10Hamburg~8K0.96×
11Schleswig-Holstein~10K0.94×
12Thüringen~8K0.92×
13Bremen~3K0.90×
14Brandenburg~9K0.86×
15Mecklenburg-Vorpommern~6K0.84×
16Berlin~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Ford Focus (RS - ST - WRC), Germany
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Focus (RS - ST - WRC) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Focus (RS - ST - WRC) audience
#·InterestCategoryAffinity×
01Autonomous carCars & Mobility64.73×
02Citroën C5Cars & Mobility34.69×
03Volkswagen BeetleCars & Mobility29.26×
04Fiat PandaCars & Mobility29.07×
05Fiat 500Cars & Mobility27.13×
06Dacia SanderoCars & Mobility23.74×
07Nissan MicraCars & Mobility22.80×
08Opel AstraCars & Mobility21.86×
09Audi A8Cars & Mobility20.87×
10CadillacCars & Mobility20.47×
11Ford FiestaCars & Mobility19.73×
12Audi A1Cars & Mobility19.66×
13Audi Q7Cars & Mobility15.96×
14Volkswagen TiguanCars & Mobility11.18×
15CleanlinessHome & Garden8.99×
16Aston MartinCars & Mobility8.77×
17Motorcycle helmetCars & Mobility8.54×
18LamborghiniCars & Mobility7.86×
19Škoda AutoCars & Mobility6.91×
20Used carCars & Mobility4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Focus (RS - ST - WRC) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Focus (RS - ST - WRC) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.26×
Urban LifestyleOPEN2.03×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Focus (RS - ST - WRC) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.40×
DIY MentalityTHRILL0.41×
CreativityOPEN0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Focus (RS - ST - WRC) have in Germany?

Ford Focus (RS - ST - WRC) has an estimated audience of 336,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Focus (RS - ST - WRC) fans?

18.1% of Ford Focus (RS - ST - WRC) fans are female, 81.9% are male, with an average age of 25.0 years.

03

Which brands do Ford Focus (RS - ST - WRC) fans like most?

Ford Focus (RS - ST - WRC) fans show strongest brand affinity for Dacia Sandero (23.74×), Fiat Panda (29.07×), and Fiat 500 (27.13×) over the country average.

04

Where do Ford Focus (RS - ST - WRC) fans live in Germany?

Ford Focus (RS - ST - WRC) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Focus (RS - ST - WRC) fans also like?

Beyond Ford Focus (RS - ST - WRC) itself, the audience over-indexes on Fiat Panda (29.07×), Fiat 500 (27.13×), Volkswagen Beetle (29.26×), and Škoda Auto (6.91×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Focus (RS - ST - WRC). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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