Ford Focus (RS - ST - WRC) Audience in Germany
Ford Focus (RS - ST - WRC) has an estimated audience of 353,337 people in Germany. 18.1% are female, 81.9% are male, average age 25.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Apostrophe, Historic site, Cocktail, Ich + Ich.
The average Ford Focus (RS - ST - WRC) fan in Germany is 25.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Apostrophe, Historic site, with strongest over-indexing on Home construction (1.99× the country average). Demographically, the Ford Focus (RS - ST - WRC) audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford Focus (RS - ST - WRC) fans
| Metric | Value |
|---|---|
| Female | 18.1% |
| Male | 81.9% |
| Average age | 25.0 |
| Estimated audience size | 353,337 |
Audience persona
The typical Ford Focus (RS - ST - WRC) fan in Germany is more male, around 25.0 years old, with strong Need for Security tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,002 | 1.22× |
| Bayern | 60,802 | 1.07× |
| Baden-Württemberg | 53,915 | 1.12× |
| Niedersachsen | 36,102 | 1.05× |
| Hessen | 31,530 | 1.17× |
| Rheinland-Pfalz | 19,837 | 1.12× |
| Sachsen | 18,728 | 1.08× |
| Schleswig-Holstein | 11,863 | 0.94× |
| Berlin | 11,747 | 0.74× |
| Brandenburg | 9,346 | 0.85× |
| Sachsen-Anhalt | 8,839 | 0.97× |
| Thüringen | 7,978 | 0.89× |
| Hamburg | 7,946 | 1× |
| Mecklenburg-Vorpommern | 5,311 | 0.79× |
| Saarland | 4,840 | 1.12× |
| Bremen | 2,696 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.99× | Home & Garden |
| Apostrophe | 9.63× | Literature |
| Historic site | 19.97× | Arts & Culture |
| Cocktail | 1.78× | Food & Beverages |
| Ich + Ich | 18.63× | Music & Radio |
| Geotourism | 20× | Travel & Leisure |
| My Name Is Khan | 20× | Movies & TV |
| Progressive rock | 1.71× | Music & Radio |
| Flash memory | 5.11× | Technology & Electronics |
| Glenrothes | 20× | Food & Beverages |
| Spinal muscular atrophy | 10.91× | Health |
| Hundertwasserhaus | 4.91× | Travel & Leisure |
| Elote | 15.55× | Food & Beverages |
| Acoustic music | 3.24× | Music & Radio |
| The Tree of Life (film) | 7.95× | Movies & TV |
| Jonah | 4.17× | |
| Stucco | 1.95× | Home & Garden |
| Equinix | 7.47× | Business & Career |
| Arrietty | 10.38× | Movies & TV |
| Hammock camping | 4.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.85 |
| Risk Appetite | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.8% |
| Argentina | 7.1% |
| Poland | 6.1% |
See Ford Focus (RS - ST - WRC) audiences in other countries
- Ford Focus (RS - ST - WRC) — United States
- Ford Focus (RS - ST - WRC) — United Kingdom
- Ford Focus (RS - ST - WRC) — France
- Ford Focus (RS - ST - WRC) — Italy
- Ford Focus (RS - ST - WRC) — Spain
- Ford Focus (RS - ST - WRC) — Brazil
- Ford Focus (RS - ST - WRC) — Japan
- Ford Focus (RS - ST - WRC) — South Korea
- Ford Focus (RS - ST - WRC) — India
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Ford Focus (RS - ST - WRC) have in Germany?
Ford Focus (RS - ST - WRC) has an estimated audience of 353,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Focus (RS - ST - WRC) fans?
18.1% of Ford Focus (RS - ST - WRC) fans are female, 81.9% are male, with an average age of 25.0 years.
Which brands do Ford Focus (RS - ST - WRC) fans like most?
Ford Focus (RS - ST - WRC) fans show strongest brand affinity for Home construction (1.99×), Apostrophe (9.63×), and Historic site (19.97×) over the country average.
Where do Ford Focus (RS - ST - WRC) fans live in Germany?
Ford Focus (RS - ST - WRC) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,002), Bayern (reach 60,802), and Baden-Württemberg (reach 53,915). These three regions account for the largest share of the active audience.
What other brands do Ford Focus (RS - ST - WRC) fans also like?
Beyond Ford Focus (RS - ST - WRC) itself, the audience over-indexes on Apostrophe (9.63×), Historic site (19.97×), Cocktail (1.78×), and Ich + Ich (18.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Focus (RS - ST - WRC). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.