Ford Focus (RS - ST - WRC) Audience in United States

Ford Focus (RS - ST - WRC) logo

Ford Focus (RS - ST - WRC) has an estimated audience of 642,230 people in United States. 16.6% are female, 83.4% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: Tezz, Wow! Wow! Wubbzy!, Life of Pi, Arrietty, Elsword.

The average Ford Focus (RS - ST - WRC) fan in United States is 27.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tezz, Wow! Wow! Wubbzy!, Life of Pi, with strongest over-indexing on Tezz (20× the country average). Demographically, the Ford Focus (RS - ST - WRC) audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Ford Focus (RS - ST - WRC) fans

Demographic split for Ford Focus (RS - ST - WRC) audience in United States
MetricValue
Female16.6%
Male83.4%
Average age27.9
Estimated audience size642,230

Audience persona

The typical Ford Focus (RS - ST - WRC) fan in United States is more male, around 27.9 years old, with strong Family Orientation tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Ford Focus (RS - ST - WRC) in United States
RegionReachAffinity
California64,7540.92×
Texas63,6861.15×
Florida48,0141.1×
New York28,4200.79×
Illinois23,4651.1×
Ohio23,1631.17×
Michigan23,1461.38×
Pennsylvania21,0660.97×
Georgia20,8751.06×
North Carolina20,6511.07×
Virginia15,0820.96×
Tennessee14,4251.12×
Arizona14,3901.1×
Indiana13,7661.17×
Missouri13,4871.3×
Washington13,3611.04×
New Jersey13,3090.81×
Massachusetts10,8290.86×
Alabama10,6861.19×
Maryland9,9860.9×
Wisconsin9,9281.03×
Kentucky9,7201.21×
Colorado9,4200.93×
Minnesota9,1741×
South Carolina9,1070.94×
Oklahoma8,2911.16×
Louisiana7,9670.96×
Oregon7,1740.97×
Utah6,3951.11×
Kansas6,2261.23×
Iowa6,1721.17×
Mississippi5,6491.07×
Connecticut5,4560.85×
Arkansas5,3021×
Nevada5,1510.83×
Nebraska3,5111.09×
Idaho3,4651.08×
New Mexico3,4521.07×
West Virginia3,4181.14×
Hawaii2,2810.83×
Maine2,0620.9×
New Hampshire2,0240.8×
Washington, District of Columbia1,5170.79×
Delaware1,5050.85×
Rhode Island1,4930.73×
Montana1,4580.82×
South Dakota1,4520.98×
Alaska1,3330.97×
North Dakota1,2270.93×
Wyoming7640.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Focus (RS - ST - WRC) audience
BrandAffinityCategory
Tezz20×Movies & TV
Wow! Wow! Wubbzy!20×Movies & TV
Life of Pi15.82×Movies & TV
Arrietty20×Movies & TV
Elsword18.75×Games
Nebraska Cornhuskers football4.07×Sports
N1 road (South Africa)4.5×Travel & Leisure
Combat sport1.7×Sports
Home construction1.53×Home & Garden
Endless Space24.16×Games
JDSU2.64×Business & Career
ENA (Emergency Nurses Association)9.97×Health
Title Nine8.71×Fashion & Accessoires
Academy Award for Best Production Design13.79×Movies & TV
Iyanla Vanzant11.12×Business & Career
Hog Hunting2.65×Sports
Goose (band)4.81×Pets & Animals
Acoustic music3.37×Music & Radio
Notre Dame Fighting Irish football3.64×Sports
Keith Stanfield4.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Focus (RS - ST - WRC) audience
TraitClusterScore
Family OrientationCONSERVATISM2.15
Risk AppetiteTHRILL1.9
SustainabilityBALANCE1.68
LGBTQ+ IdentityOPEN1.47
Quality AwarenessPREMIUM1.46
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Ford Focus (RS - ST - WRC)
CountryShare
United States8.8%
Argentina7.1%
Poland6.1%

See Ford Focus (RS - ST - WRC) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Ford Focus (RS - ST - WRC) have in United States?

Ford Focus (RS - ST - WRC) has an estimated audience of 642,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Focus (RS - ST - WRC) fans?

16.6% of Ford Focus (RS - ST - WRC) fans are female, 83.4% are male, with an average age of 27.9 years.

Which brands do Ford Focus (RS - ST - WRC) fans like most?

Ford Focus (RS - ST - WRC) fans show strongest brand affinity for Tezz (20×), Wow! Wow! Wubbzy! (20×), and Life of Pi (15.82×) over the country average.

Where do Ford Focus (RS - ST - WRC) fans live in United States?

Ford Focus (RS - ST - WRC) fans in United States are most concentrated in California (reach 64,754), Texas (reach 63,686), and Florida (reach 48,014). These three regions account for the largest share of the active audience.

What other brands do Ford Focus (RS - ST - WRC) fans also like?

Beyond Ford Focus (RS - ST - WRC) itself, the audience over-indexes on Wow! Wow! Wubbzy! (20×), Life of Pi (15.82×), Arrietty (20×), and Elsword (18.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Focus (RS - ST - WRC). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.