Rascasse Audience Intelligence

Subaru Legacy Audience in United States

A data profile of the people who buy, follow and care about Subaru Legacy in United States — modelled from more than twelve digital signal sources. Subaru Legacy has an estimated audience of 1,087,875 people in United States.

#171among Car type in United States#175among Car Model in United States#708in Cars & Mobility

The average Subaru Legacy fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Top brand affinities include Subaru Outback, Subaru Forester, Subaru Impreza, with strongest over-indexing on Subaru Outback (46.36× the country average).

Demographically, the Subaru Legacy audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subaru Legacy fan in United States is more male, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for Subaru Outback.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Legacy profile in United States.

Audience size
1.1M
in United States
Gender
23.7%♀
76.3% male
Age
35.5
average years
Country rank
#22365
Car Model in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Legacy fans

23.7% are female, 76.3% are male, average age 35.5.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Subaru Legacy audience in United States
MetricValue
Female23.7%
Male76.3%
Average age35.5
Estimated audience size1,087,875
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Subaru Legacy audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3915%
40-4915%
50+18%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Subaru Legacy audience comes from United States.

Worldwide audience distribution share by country for Subaru Legacy
CountryShare
United States40.9%
Canada4.9%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Legacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Subaru Legacy fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K2.24×
02Connecticut~20K1.69×
03Vermont~3K1.59×
04Pennsylvania~60K1.57×
05Maine~6K1.57×
06Colorado~30K1.53×
07Washington~30K1.49×
08New Hampshire~7K1.49×
09Idaho~8K1.43×
10Nebraska~7K1.34×
11Alaska~3K1.26×
12Minnesota~20K1.25×
13Oregon~20K1.24×
14North Dakota~3K1.24×
15Utah~10K1.21×
16South Dakota~3K1.18×
17Massachusetts~30K1.15×
18Montana~4K1.15×
19Wisconsin~20K1.13×
20Rhode Island~4K1.04×
21Ohio~40K1.03×
22Iowa~9K0.98×
23Indiana~20K0.94×
24New York~60K0.93×
25New Jersey~30K0.92×
26Delaware~3K0.92×
27Virginia~20K0.88×
28Maryland~20K0.88×
29Michigan~30K0.87×
30Nevada~9K0.85×
31Kansas~7K0.84×
32Illinois~30K0.83×
33New Mexico~5K0.81×
34Missouri~10K0.80×
35North Carolina~20K0.74×
36Kentucky~10K0.74×
37Tennessee~20K0.72×
38Oklahoma~9K0.70×
39Arkansas~6K0.69×
40Washington, District of Columbia~2K0.68×
41Hawaii~3K0.61×
42Arizona~10K0.60×
43California~70K0.59×
44South Carolina~10K0.58×
45Texas~50K0.54×
46Florida~40K0.53×
47Georgia~20K0.53×
48Alabama~8K0.49×
49Mississippi~4K0.49×
50Louisiana~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Subaru Legacy, United States
0.46×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Legacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Legacy audience
#·InterestCategoryAffinity×
01Subaru JustyCars & Mobility88.66×
02Ford Focus (RS - ST - WRC)Cars & Mobility57.68×
03Subaru OutbackCars & Mobility46.36×
04Subaru ForesterCars & Mobility35.73×
05Subaru ImprezaCars & Mobility31.11×
06Toyota 86Cars & Mobility29.79×
07OutbackTravel & Leisure24.74×
08National Auto Sport AssociationSports17.57×
09CoupéCars & Mobility14.51×
10Japanese domestic marketPolitics & Society14.08×
11Street racingCars & Mobility12.90×
12Front-wheel driveCars & Mobility12.79×
13Sports car racingCars & Mobility12.08×
14Automatic transmissionCars & Mobility11.93×
15Manual transmissionCars & Mobility11.39×
16V8 engineCars & Mobility10.55×
17SubaruCars & Mobility9.07×
18Full-size carCars & Mobility8.06×
19TouchscreenTechnology & Electronics7.27×
20Global Positioning SystemTechnology & Electronics6.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Legacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Legacy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
Pet OwnershipJOY1.68×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Legacy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
TraditionCONSERVATISM0.93×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Legacy have in United States?

Subaru Legacy has an estimated audience of 1,087,875 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Subaru Legacy fans?

23.7% of Subaru Legacy fans are female, 76.3% are male, with an average age of 35.5 years.

03

Which brands do Subaru Legacy fans like most?

Subaru Legacy fans show strongest brand affinity for Subaru Outback (46.36×), Subaru Forester (35.73×), and Subaru Impreza (31.11×) over the country average.

04

Where do Subaru Legacy fans live in United States?

Subaru Legacy fans in United States are most concentrated in California (reach ~70K), Pennsylvania (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Legacy fans also like?

Beyond Subaru Legacy itself, the audience over-indexes on Subaru Forester (35.73×), Subaru Impreza (31.11×), Ford Focus (RS - ST - WRC) (57.68×), and Coupé (14.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Legacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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