Subaru Legacy Audience in United States

Subaru Legacy logo

Subaru Legacy has an estimated audience of 1,112,163 people in United States. 23.7% are female, 76.3% are male, average age 35.5. Top regions: California, New York, Pennsylvania. Top brand affinities: Subaru Outback, Subaru Forester, Subaru Impreza, Ford Focus (RS - ST - WRC), Coupé.

The average Subaru Legacy fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Subaru Outback, Subaru Forester, Subaru Impreza, with strongest over-indexing on Subaru Outback (46.36× the country average). Demographically, the Subaru Legacy audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Subaru Legacy fans

Demographic split for Subaru Legacy audience in United States
MetricValue
Female23.7%
Male76.3%
Average age35.5
Estimated audience size1,112,163

Audience persona

The typical Subaru Legacy fan in United States is more male, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Subaru Outback.

Top regions in United States

Top regions ranked by reach for Subaru Legacy in United States
RegionReachAffinity
California77,6110.63×
New York60,2620.97×
Pennsylvania60,0681.6×
Texas55,9550.59×
Florida41,6340.55×
Ohio35,9701.05×
Washington35,9481.61×
Illinois32,0300.86×
Colorado28,0651.6×
New Jersey27,1240.96×
Massachusetts26,0851.19×
North Carolina25,7440.77×
Michigan25,5240.88×
Virginia24,6360.91×
Minnesota19,5831.23×
Indiana19,4210.96×
Connecticut18,9311.7×
Georgia18,7380.55×
Wisconsin18,6301.11×
Oregon16,6021.3×
Maryland16,5650.87×
Tennessee16,0610.72×
Missouri14,1780.79×
Arizona13,9840.62×
Utah12,4411.25×
West Virginia11,8142.28×
Kentucky9,7130.7×
South Carolina9,1890.55×
Nevada9,0720.84×
Iowa8,6200.94×
Oklahoma8,4740.69×
Idaho8,2121.47×
Nebraska7,5931.36×
Kansas7,2380.83×
Alabama6,9600.45×
Maine6,3431.59×
New Hampshire6,2261.42×
Louisiana5,7930.4×
Arkansas5,6840.62×
New Mexico4,3950.79×
Rhode Island3,6881.04×
Montana3,5071.14×
Mississippi3,4340.37×
Vermont3,0621.57×
South Dakota3,0171.17×
Alaska2,9261.23×
Hawaii2,6630.56×
Delaware2,6500.86×
North Dakota2,5861.13×
Washington, District of Columbia2,1130.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru Legacy audience
BrandAffinityCategory
Subaru Outback46.36×Cars & Mobility
Subaru Forester35.73×Cars & Mobility
Subaru Impreza31.11×Cars & Mobility
Ford Focus (RS - ST - WRC)57.68×Cars & Mobility
Coupé14.51×Cars & Mobility
Outback24.74×Travel & Leisure
Front-wheel drive12.79×Cars & Mobility
Subaru9.07×Cars & Mobility
Toyota 8629.79×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Street racing12.9×Cars & Mobility
V8 engine10.55×Cars & Mobility
Full-size car8.06×Cars & Mobility
Subaru Justy88.66×Cars & Mobility
Touchscreen7.27×Technology & Electronics
Sports car racing12.08×Cars & Mobility
Global Positioning System6.07×Technology & Electronics
Japanese domestic market14.08×Politics & Society
Manual transmission11.39×Cars & Mobility
Hellaflush49.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru Legacy audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Need for SecurityCONSERVATISM1.64
Risk AppetiteTHRILL1.4
Quality AwarenessPREMIUM1.35
Luxury OrientationPREMIUM1.25
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Subaru Legacy
CountryShare
United States41.6%
Canada4.9%
Australia4.9%

See Subaru Legacy audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Subaru Legacy have in United States?

Subaru Legacy has an estimated audience of 1,112,163 people in United States, concentrated in California and New York.

What is the gender split and age of Subaru Legacy fans?

23.7% of Subaru Legacy fans are female, 76.3% are male, with an average age of 35.5 years.

Which brands do Subaru Legacy fans like most?

Subaru Legacy fans show strongest brand affinity for Subaru Outback (46.36×), Subaru Forester (35.73×), and Subaru Impreza (31.11×) over the country average.

Where do Subaru Legacy fans live in United States?

Subaru Legacy fans in United States are most concentrated in California (reach 77,611), New York (reach 60,262), and Pennsylvania (reach 60,068). These three regions account for the largest share of the active audience.

What other brands do Subaru Legacy fans also like?

Beyond Subaru Legacy itself, the audience over-indexes on Subaru Forester (35.73×), Subaru Impreza (31.11×), Ford Focus (RS - ST - WRC) (57.68×), and Coupé (14.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Legacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.