Subaru Impreza Audience in United States

Subaru Impreza logo

Subaru Impreza has an estimated audience of 2,627,835 people in United States. 22.1% are female, 77.9% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Formula Drift, Honda Civic Type R, Nissan 350Z, Japanese domestic market, Nissan Skyline.

The average Subaru Impreza fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Formula Drift, Honda Civic Type R, Nissan 350Z, with strongest over-indexing on Formula Drift (47.3× the country average). Demographically, the Subaru Impreza audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Subaru Impreza fans

Demographic split for Subaru Impreza audience in United States
MetricValue
Female22.1%
Male77.9%
Average age33.4
Estimated audience size2,627,835

Audience persona

The typical Subaru Impreza fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Formula Drift.

Top regions in United States

Top regions ranked by reach for Subaru Impreza in United States
RegionReachAffinity
California282,3340.98×
New York154,8231.05×
Texas151,9290.67×
Florida124,6190.7×
Pennsylvania123,5351.4×
Washington87,9211.67×
Ohio83,7551.03×
Illinois77,9410.89×
Massachusetts69,7591.35×
New Jersey67,7631.01×
Colorado66,6531.61×
North Carolina63,4050.8×
Virginia61,7020.96×
Michigan58,9600.86×
Georgia54,8770.68×
Arizona47,2710.88×
Oregon45,9171.52×
Connecticut42,4361.61×
Maryland41,7700.92×
Indiana40,6880.85×
Minnesota40,2441.07×
Tennessee39,3370.75×
Wisconsin37,6880.95×
Missouri36,0900.85×
Utah34,0251.45×
Nevada25,3701×
South Carolina22,8860.58×
Kentucky22,4930.68×
Oklahoma19,9080.68×
Alabama18,9270.52×
Idaho17,3651.32×
Iowa16,9500.78×
West Virginia16,8381.38×
New Hampshire15,8461.53×
Kansas15,6740.76×
Maine15,1361.61×
Arkansas14,0560.65×
Louisiana13,7200.4×
Nebraska13,3631.01×
New Mexico11,6490.88×
Hawaii11,0150.98×
Rhode Island9,0791.09×
Vermont8,6451.87×
Mississippi7,9380.37×
Montana7,7521.06×
Alaska7,5231.34×
Washington, District of Columbia5,6610.72×
Delaware5,3080.73×
South Dakota4,8780.8×
North Dakota4,3490.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru Impreza audience
BrandAffinityCategory
Formula Drift47.3×Sports
Honda Civic Type R74.32×Cars & Mobility
Nissan 350Z65.39×Cars & Mobility
Japanese domestic market38.12×Politics & Society
Nissan Skyline44.37×Cars & Mobility
Mazda MX-558.48×Cars & Mobility
HRE Performance Wheels81.08×Cars & Mobility
Toyota 8656.82×Cars & Mobility
Forza Horizon47.07×Games
Mazda RX-748.02×Cars & Mobility
Nissan GT-R24.02×Cars & Mobility
Toyota Supra23.78×Cars & Mobility
Chip tuning46.72×Cars & Mobility
Nissan 370Z56.79×Cars & Mobility
Harmonica14.15×Music & Radio
JDM Cars43.42×Cars & Mobility
MLB.com11.04×Sports
Freestyle Motocross17.24×Sports
Nissan Skyline GT-R39.82×Cars & Mobility
Hoonigan45.1×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru Impreza audience
TraitClusterScore
Early Adopter MentalityPOWER1.76
Luxury OrientationPREMIUM1.53
Family OrientationCONSERVATISM1.49
Sports ActivityPOWER1.45
LGBTQ+ IdentityOPEN1.37
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Subaru Impreza
CountryShare
United States32.2%
United Kingdom5.4%
Australia5.2%

See Subaru Impreza audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Subaru Impreza have in United States?

Subaru Impreza has an estimated audience of 2,627,835 people in United States, concentrated in California and New York.

What is the gender split and age of Subaru Impreza fans?

22.1% of Subaru Impreza fans are female, 77.9% are male, with an average age of 33.4 years.

Which brands do Subaru Impreza fans like most?

Subaru Impreza fans show strongest brand affinity for Formula Drift (47.3×), Honda Civic Type R (74.32×), and Nissan 350Z (65.39×) over the country average.

Where do Subaru Impreza fans live in United States?

Subaru Impreza fans in United States are most concentrated in California (reach 282,334), New York (reach 154,823), and Texas (reach 151,929). These three regions account for the largest share of the active audience.

What other brands do Subaru Impreza fans also like?

Beyond Subaru Impreza itself, the audience over-indexes on Honda Civic Type R (74.32×), Nissan 350Z (65.39×), Japanese domestic market (38.12×), and Nissan Skyline (44.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Impreza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.