Rascasse Audience Intelligence

Subaru Impreza Audience in United States

A data profile of the people who buy, follow and care about Subaru Impreza in United States — modelled from more than twelve digital signal sources. Subaru Impreza has an estimated audience of 2,622,635 people in United States.

#72among Car type in United States#48among Car Model in United States#387in Cars & Mobility

The average Subaru Impreza fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Formula Drift, Honda Civic Type R, Nissan 350Z, with strongest over-indexing on Formula Drift (47.3× the country average).

Demographically, the Subaru Impreza audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subaru Impreza fan in United States is more male, around 33.4 years old, with strong Family Orientation tendencies and a notable affinity for Formula Drift.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subaru Impreza profile in United States.

Audience size
2.6M
in United States
Gender
22.1%♀
77.9% male
Age
33.4
average years
Country rank
#11495
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subaru Impreza fans

22.1% are female, 77.9% are male, average age 33.4.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Subaru Impreza audience in United States
MetricValue
Female22.1%
Male77.9%
Average age33.4
Estimated audience size2,622,635
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Subaru Impreza audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3915%
40-4912%
50+14%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Subaru Impreza audience comes from United States.

Worldwide audience distribution share by country for Subaru Impreza
CountryShare
United States32.0%
United Kingdom5.4%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subaru Impreza audience in United States is strongest.

Fig. 05

Top regions by affinity

Subaru Impreza fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.93×
02Maine~20K1.65×
03Washington~80K1.60×
04Connecticut~40K1.59×
05New Hampshire~20K1.58×
06Colorado~60K1.54×
07Oregon~40K1.49×
08Alaska~8K1.45×
09West Virginia~20K1.44×
10Utah~30K1.41×
11Pennsylvania~100K1.36×
12Idaho~20K1.34×
13Massachusetts~70K1.30×
14Rhode Island~9K1.12×
15Montana~8K1.09×
16Minnesota~40K1.05×
17Nebraska~10K1.03×
18New York~100K1.00×
19Ohio~80K1.00×
20New Jersey~70K0.98×
21Nevada~20K0.98×
22Wisconsin~40K0.96×
23Hawaii~10K0.96×
24California~300K0.93×
25Virginia~60K0.92×
26Maryland~40K0.91×
27New Mexico~10K0.90×
28North Dakota~5K0.88×
29South Dakota~5K0.87×
30Illinois~70K0.85×
31Michigan~60K0.85×
32Arizona~50K0.85×
33Missouri~40K0.85×
34Indiana~40K0.82×
35Iowa~20K0.81×
36Delaware~6K0.79×
37North Carolina~60K0.77×
38Kansas~20K0.76×
39Tennessee~40K0.73×
40Washington, District of Columbia~6K0.73×
41Georgia~60K0.72×
42Oklahoma~20K0.69×
43Kentucky~20K0.68×
44Florida~100K0.67×
45Arkansas~10K0.67×
46Texas~100K0.63×
47South Carolina~20K0.57×
48Alabama~20K0.53×
49Louisiana~10K0.43×
50Mississippi~9K0.42×
Fig. 06

Affinity by region

Affinity by region — Subaru Impreza, United States
0.42×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subaru Impreza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subaru Impreza audience
#·InterestCategoryAffinity×
01HRE Performance WheelsCars & Mobility81.08×
02Honda Civic Type RCars & Mobility74.32×
03Nissan 350ZCars & Mobility65.39×
04Mazda MX-5Cars & Mobility58.48×
05Toyota 86Cars & Mobility56.82×
06Nissan 370ZCars & Mobility56.79×
07Mazda RX-7Cars & Mobility48.02×
08Formula DriftSports47.30×
09Forza HorizonGames47.07×
10Chip tuningCars & Mobility46.72×
11HooniganCars & Mobility45.10×
12Nissan SkylineCars & Mobility44.37×
13JDM CarsCars & Mobility43.42×
14Nissan Skyline GT-RCars & Mobility39.82×
15Japanese domestic marketPolitics & Society38.12×
16Nissan GT-RCars & Mobility24.02×
17Toyota SupraCars & Mobility23.78×
18Freestyle MotocrossSports17.24×
19HarmonicaMusic & Radio14.15×
20MLB.comSports11.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subaru Impreza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subaru Impreza audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
Price SensitivityPREMIUM1.31×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subaru Impreza audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.49×
CreativityOPEN0.54×
IndividualismJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subaru Impreza have in United States?

Subaru Impreza has an estimated audience of 2,622,635 people in United States, concentrated in California and New York.

02

What is the gender split and age of Subaru Impreza fans?

22.1% of Subaru Impreza fans are female, 77.9% are male, with an average age of 33.4 years.

03

Which brands do Subaru Impreza fans like most?

Subaru Impreza fans show strongest brand affinity for Formula Drift (47.3×), Honda Civic Type R (74.32×), and Nissan 350Z (65.39×) over the country average.

04

Where do Subaru Impreza fans live in United States?

Subaru Impreza fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Subaru Impreza fans also like?

Beyond Subaru Impreza itself, the audience over-indexes on Honda Civic Type R (74.32×), Nissan 350Z (65.39×), Nissan Skyline (44.37×), and Japanese domestic market (38.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru Impreza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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