Hoonigan Audience in United States

Hoonigan has an estimated audience of 921,024 people in United States. 28.9% are female, 71.1% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: National Auto Sport Association, Toyota Supra, Ford Ka, Mazda MX-5, Ken Block.

The average Hoonigan fan in United States is 26.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include National Auto Sport Association, Toyota Supra, Ford Ka, with strongest over-indexing on National Auto Sport Association (58.62× the country average). Demographically, the Hoonigan audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Hoonigan fans

Demographic split for Hoonigan audience in United States
MetricValue
Female28.9%
Male71.1%
Average age26.1
Estimated audience size921,024

Audience persona

The typical Hoonigan fan in United States is more male, around 26.1 years old, with strong Luxury Orientation tendencies and a notable affinity for National Auto Sport Association.

Top regions in United States

Top regions ranked by reach for Hoonigan in United States
RegionReachAffinity
California112,7681.11×
Texas74,2850.94×
Florida48,0950.77×
Colorado27,0811.87×
Arizona25,9881.38×
Ohio25,9420.91×
North Carolina25,6090.92×
Georgia24,9650.88×
New York24,0620.47×
Michigan23,9100.99×
Washington23,6691.28×
Illinois23,6200.77×
Pennsylvania22,9690.74×
Tennessee20,6941.12×
Indiana17,7831.06×
Missouri16,8111.13×
Virginia15,4920.69×
Utah14,0551.7×
Oregon13,2521.26×
Oklahoma12,6741.24×
Minnesota12,5970.95×
Kentucky12,5431.09×
Wisconsin12,1370.88×
South Carolina11,6300.84×
Nevada11,2431.26×
New Jersey10,8930.47×
Massachusetts10,5150.58×
Alabama10,2800.8×
Louisiana9,9620.84×
Arkansas8,6151.14×
Maryland8,4870.54×
Kansas7,9771.1×
Iowa7,4830.99×
Idaho6,9521.51×
New Mexico6,7261.46×
Connecticut6,4360.7×
Mississippi5,9630.79×
Nebraska5,2641.14×
West Virginia4,5991.07×
Montana3,6901.44×
Maine3,3731.02×
Hawaii3,1250.79×
Alaska3,0601.55×
New Hampshire3,0460.84×
South Dakota2,2671.06×
Wyoming2,1361.56×
North Dakota1,7520.93×
Rhode Island1,5860.54×
Vermont1,5200.94×
Washington, District of Columbia1,2970.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoonigan audience
BrandAffinityCategory
National Auto Sport Association58.62×Sports
Toyota Supra33.64×Cars & Mobility
Ford Ka99.49×Cars & Mobility
Mazda MX-551.38×Cars & Mobility
Ken Block53.94×Sports
Subaru Impreza29.44×Cars & Mobility
Universal Technical Institute38.46×Cars & Mobility
Enterprise Rent-A-Car8.03×Cars & Mobility
Staples (Canada)6.19×Business & Career
Max Verstappen15.15×Sports
Indianapolis Motor Speedway15.82×Sports
Subwoofer21.99×Technology & Electronics
Google Maps4.12×Internet & Social Media
Toyota Land Cruiser14.16×Cars & Mobility
Honda Accord14.61×Cars & Mobility
Rick and Morty7.3×Movies & TV
BMW M318.18×Cars & Mobility
BMW M421.67×Cars & Mobility
Honda Motorcycles16.9×Cars & Mobility
Nissan GT-R13.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoonigan audience
TraitClusterScore
Luxury OrientationPREMIUM2.8
Risk AppetiteTHRILL2.29
Early Adopter MentalityPOWER1.67
Family OrientationCONSERVATISM1.57
PatriotismCONSERVATISM1.49
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Hoonigan
CountryShare
United States52.9%
Japan6.1%
Canada4.6%

See Hoonigan audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hoonigan have in United States?

Hoonigan has an estimated audience of 921,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoonigan fans?

28.9% of Hoonigan fans are female, 71.1% are male, with an average age of 26.1 years.

Which brands do Hoonigan fans like most?

Hoonigan fans show strongest brand affinity for National Auto Sport Association (58.62×), Toyota Supra (33.64×), and Ford Ka (99.49×) over the country average.

Where do Hoonigan fans live in United States?

Hoonigan fans in United States are most concentrated in California (reach 112,768), Texas (reach 74,285), and Florida (reach 48,095). These three regions account for the largest share of the active audience.

What other brands do Hoonigan fans also like?

Beyond Hoonigan itself, the audience over-indexes on Toyota Supra (33.64×), Ford Ka (99.49×), Mazda MX-5 (51.38×), and Ken Block (53.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoonigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.