Rascasse Audience Intelligence

Hoonigan Audience in United States

A data profile of the people who buy, follow and care about Hoonigan in United States — modelled from more than twelve digital signal sources. Hoonigan has an estimated audience of 913,245 people in United States.

#783among Website / Newspaper / Magazine in United States#771in Cars & Mobility

The average Hoonigan fan in United States is 26.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subaru Impreza, Mazda MX-5, Ford Ka, with strongest over-indexing on Subaru Impreza (45.1× the country average).

Demographically, the Hoonigan audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoonigan fan in United States is more male, around 26.1 years old, with strong Patriotism tendencies and a notable affinity for Subaru Impreza.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoonigan profile in United States.

Audience size
913K
in United States
Gender
28.9%♀
71.1% male
Age
26.1
average years
Country rank
#25156
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hoonigan

28.9% are female, 71.1% are male, average age 26.1.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Hoonigan audience in United States
MetricValue
Female28.9%
Male71.1%
Average age26.1
Estimated audience size913,245
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Hoonigan audience in United States
Age bracketShare%
16-1960%
20-2921%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Hoonigan audience comes from United States.

Worldwide audience distribution share by country for Hoonigan
CountryShare
United States52.6%
Japan6.1%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoonigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoonigan fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.67×
02Idaho~7K1.60×
03Alaska~3K1.51×
04Colorado~20K1.47×
05New Mexico~6K1.33×
06Montana~3K1.31×
07Oregon~10K1.28×
08Nevada~10K1.28×
09Michigan~30K1.26×
10Arizona~20K1.25×
11Oklahoma~10K1.23×
12Washington~20K1.19×
13Kentucky~10K1.12×
14Vermont~2K1.12×
15Tennessee~20K1.09×
16Arkansas~8K1.08×
17Kansas~8K1.08×
18West Virginia~5K1.08×
19Missouri~20K1.07×
20Nebraska~5K1.07×
21Indiana~20K1.05×
22Maine~3K1.04×
23California~100K1.01×
24South Dakota~2K1.00×
25North Dakota~2K0.99×
26Iowa~7K0.96×
27New Hampshire~3K0.96×
28Ohio~30K0.94×
29Minnesota~10K0.91×
30Alabama~10K0.90×
31North Carolina~20K0.89×
32Mississippi~7K0.88×
33Wisconsin~10K0.86×
34Hawaii~3K0.86×
35South Carolina~10K0.85×
36Louisiana~10K0.85×
37Texas~70K0.83×
38Delaware~2K0.80×
39Rhode Island~2K0.79×
40Georgia~20K0.77×
41Connecticut~7K0.76×
42Virginia~20K0.73×
43Florida~40K0.72×
44Pennsylvania~20K0.71×
45Washington, District of Columbia~2K0.71×
46Illinois~20K0.68×
47Massachusetts~10K0.62×
48Maryland~9K0.58×
49New Jersey~10K0.51×
50New York~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Hoonigan, United States
0.48×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoonigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoonigan audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility85.68×
02Mazda MX-5Cars & Mobility58.89×
03Ken BlockSports55.75×
04Subaru ImprezaCars & Mobility45.10×
05Need for SpeedGames31.41×
06Jeep CherokeeCars & Mobility23.25×
07National Auto Sport AssociationSports17.66×
08Toyota SupraCars & Mobility16.56×
09Nissan GT-RCars & Mobility15.28×
10Toyota TacomaCars & Mobility13.79×
11RallyingSports13.68×
12Max VerstappenSports12.78×
13CarcareCars & Mobility11.00×
14Honda CivicCars & Mobility10.76×
15Auto showCars & Mobility9.38×
16Rick and MortyMovies & TV9.03×
17Diesel engineCars & Mobility8.92×
18Kyle BuschSports6.72×
19Solar energyHome & Garden6.29×
20AutoZoneCars & Mobility4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoonigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoonigan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.77×
Risk AppetiteTHRILL2.13×
Family OrientationCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoonigan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoonigan have in United States?

Hoonigan has an estimated audience of 913,245 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hoonigan fans?

28.9% of Hoonigan fans are female, 71.1% are male, with an average age of 26.1 years.

03

Which brands do Hoonigan fans like most?

Hoonigan fans show strongest brand affinity for Subaru Impreza (45.1×), Mazda MX-5 (58.89×), and Ford Ka (85.68×) over the country average.

04

Where do Hoonigan fans live in United States?

Hoonigan fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hoonigan fans also like?

Beyond Hoonigan itself, the audience over-indexes on Mazda MX-5 (58.89×), Ford Ka (85.68×), Ken Block (55.75×), and Need for Speed (31.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoonigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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