Ken Block Audience in United States

Demographics of Ken Block fans

Audience persona

The typical Ken Block fan in United States is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hoonigan.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Ken Block audiences in other countries

• Ken Block — Germany
• Ken Block — United Kingdom
• Ken Block — France
• Ken Block — Italy
• Ken Block — Spain
• Ken Block — Brazil
• Ken Block — Japan
• Ken Block — South Korea
• Ken Block — India

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Frequently asked questions

How many fans does Ken Block have in United States?

Ken Block has an estimated audience of 833,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Ken Block fans?

16.0% of Ken Block fans are female, 84.0% are male, with an average age of 33.5 years.

Which brands do Ken Block fans like most?

Ken Block fans show strongest brand affinity for Hoonigan (55.75×), National Auto Sport Association (23.64×), and Lena (43.41×) over the country average.

Where do Ken Block fans live in United States?

Ken Block fans in United States are most concentrated in California (reach 95,165), Texas (reach 62,819), and Florida (reach 48,843). These three regions account for the largest share of the active audience.

What other brands do Ken Block fans also like?

Beyond Ken Block itself, the audience over-indexes on National Auto Sport Association (23.64×), Lena (43.41×), Turbocharger (9.65×), and AutoZone (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ken Block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.