Rascasse Audience Intelligence

Ken Block Audience in United States

A data profile of the people who buy, follow and care about Ken Block in United States — modelled from more than twelve digital signal sources. Ken Block has an estimated audience of 816,850 people in United States.

#52among Motorsport in United States#6247among Person in United States#2520in Sports

The average Ken Block fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Connor, Hoonigan, National Auto Sport Association, with strongest over-indexing on Sarah Connor (60.05× the country average).

Demographically, the Ken Block audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ken Block fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Sarah Connor.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ken Block profile in United States.

Audience size
817K
in United States
Gender
16.0%♀
84.0% male
Age
33.5
average years
Country rank
#27105
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ken Block fans

16.0% are female, 84.0% are male, average age 33.5.

Fig. 02

Gender split

16.0%
Female
84.0%
Male
Demographic split for Ken Block audience in United States
MetricValue
Female16.0%
Male84.0%
Average age33.5
Estimated audience size816,850
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Ken Block audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3918%
40-4912%
50+12%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Ken Block audience comes from United States.

Worldwide audience distribution share by country for Ken Block
CountryShare
United States32.4%
United Kingdom5.8%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ken Block audience in United States is strongest.

Fig. 05

Top regions by affinity

Ken Block fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.60×
02Idaho~6K1.42×
03Alaska~3K1.40×
04Montana~3K1.34×
05Colorado~20K1.26×
06North Dakota~2K1.24×
07Arizona~20K1.21×
08Oregon~10K1.19×
09Washington~20K1.18×
10New Hampshire~4K1.18×
11Rhode Island~3K1.17×
12South Dakota~2K1.16×
13Maine~3K1.15×
14Vermont~2K1.15×
15Kansas~8K1.14×
16Nevada~9K1.12×
17West Virginia~4K1.12×
18New Mexico~5K1.11×
19Oklahoma~10K1.08×
20Iowa~7K1.06×
21Michigan~20K1.04×
22Missouri~10K1.04×
23Kentucky~10K1.02×
24Nebraska~4K0.99×
25California~90K0.98×
26Tennessee~20K0.98×
27Indiana~10K0.98×
28Minnesota~10K0.98×
29Arkansas~7K0.98×
30Wisconsin~10K0.96×
31Alabama~10K0.96×
32Ohio~20K0.90×
33North Carolina~20K0.90×
34South Carolina~10K0.87×
35Pennsylvania~20K0.83×
36Connecticut~7K0.82×
37Hawaii~3K0.82×
38Texas~60K0.81×
39Florida~50K0.81×
40Georgia~20K0.80×
41Mississippi~6K0.80×
42Virginia~20K0.77×
43Louisiana~8K0.75×
44Illinois~20K0.73×
45Delaware~2K0.71×
46Massachusetts~10K0.70×
47Maryland~9K0.65×
48New York~30K0.58×
49New Jersey~10K0.58×
50Washington, District of Columbia~1K0.58×
Fig. 06

Affinity by region

Affinity by region — Ken Block, United States
0.58×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ken Block audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ken Block audience
#·InterestCategoryAffinity×
01Sarah ConnorMusic & Radio60.05×
02HooniganCars & Mobility55.75×
03LenaMusic & Radio43.41×
04Nexen TireCars & Mobility42.06×
05Drag IllustratedInternet & Social Media38.88×
06Darrelle RevisSports33.87×
07Ford Focus (RS - ST - WRC)Cars & Mobility23.87×
08National Auto Sport AssociationSports23.64×
09PENTAGONMusic & Radio12.15×
10Nissan GT-RCars & Mobility12.08×
11Paul WalkerMovies & TV11.62×
12TurbochargerCars & Mobility9.65×
13MustangPets & Animals8.07×
14Suspension (vehicle)Cars & Mobility7.16×
15O'Reilly Auto PartsCars & Mobility4.22×
16Discount TireShopping4.12×
17Advance Auto PartsCars & Mobility3.76×
18AutoZoneCars & Mobility3.56×
19Evolutionary psychologyHealth3.51×
20EngineCars & Mobility3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ken Block audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ken Block audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.38×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ken Block audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
TravellingTHRILL0.81×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ken Block have in United States?

Ken Block has an estimated audience of 816,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ken Block fans?

16.0% of Ken Block fans are female, 84.0% are male, with an average age of 33.5 years.

03

Which brands do Ken Block fans like most?

Ken Block fans show strongest brand affinity for Sarah Connor (60.05×), Hoonigan (55.75×), and National Auto Sport Association (23.64×) over the country average.

04

Where do Ken Block fans live in United States?

Ken Block fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ken Block fans also like?

Beyond Ken Block itself, the audience over-indexes on Hoonigan (55.75×), National Auto Sport Association (23.64×), Lena (43.41×), and Turbocharger (9.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ken Block. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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