Lena Audience in United States
Lena has an estimated audience of 513,530 people in United States. 51.2% are female, 48.8% are male, average age 35.7. Top regions: New York, California, Michigan. Top brand affinities: Dog breed, Kappa Sigma, Elsword, Alaska, JDSU.
The average Lena fan in United States is 35.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Michigan. Top brand affinities include Dog breed, Kappa Sigma, Elsword, with strongest over-indexing on Dog breed (1.59× the country average). Demographically, the Lena audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lena fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 35.7 |
| Estimated audience size | 513,530 |
Audience persona
The typical Lena fan in United States is balanced, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 60,873 | 2.12× |
| California | 43,805 | 0.78× |
| Michigan | 43,727 | 3.26× |
| Texas | 37,593 | 0.85× |
| Virginia | 35,145 | 2.81× |
| Florida | 31,750 | 0.91× |
| Pennsylvania | 27,560 | 1.59× |
| Illinois | 20,612 | 1.2× |
| Ohio | 16,884 | 1.07× |
| Connecticut | 14,463 | 2.81× |
| Maryland | 12,629 | 1.43× |
| Wisconsin | 12,537 | 1.62× |
| Massachusetts | 11,738 | 1.16× |
| New Jersey | 11,166 | 0.85× |
| Georgia | 10,903 | 0.69× |
| North Carolina | 9,547 | 0.62× |
| Arizona | 8,603 | 0.82× |
| Washington | 7,328 | 0.71× |
| Mississippi | 7,213 | 1.7× |
| Tennessee | 7,137 | 0.69× |
| Indiana | 6,278 | 0.67× |
| Alabama | 6,009 | 0.84× |
| Louisiana | 5,678 | 0.86× |
| Colorado | 5,547 | 0.69× |
| Iowa | 5,313 | 1.26× |
| Nebraska | 5,124 | 1.99× |
| Missouri | 4,877 | 0.59× |
| Minnesota | 4,650 | 0.63× |
| South Carolina | 4,512 | 0.58× |
| Oregon | 4,000 | 0.68× |
| Kentucky | 3,627 | 0.56× |
| Washington, District of Columbia | 3,488 | 2.26× |
| Kansas | 3,449 | 0.85× |
| Oklahoma | 3,284 | 0.58× |
| Arkansas | 2,906 | 0.69× |
| Nevada | 2,750 | 0.55× |
| Utah | 2,454 | 0.53× |
| New Hampshire | 2,245 | 1.11× |
| Hawaii | 1,627 | 0.74× |
| New Mexico | 1,508 | 0.59× |
| Idaho | 1,283 | 0.5× |
| West Virginia | 1,197 | 0.5× |
| Maine | 1,109 | 0.6× |
| Delaware | 976 | 0.69× |
| Alaska | 908 | 0.83× |
| Rhode Island | 862 | 0.53× |
| North Dakota | 645 | 0.61× |
| South Dakota | 595 | 0.5× |
| Montana | 555 | 0.39× |
| Vermont | 464 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.59× | Pets & Animals |
| Kappa Sigma | 17.95× | Business & Career |
| Elsword | 19.47× | Games |
| Alaska | 1.92× | Travel & Leisure |
| JDSU | 2.57× | Business & Career |
| Steampunk | 4.11× | Fashion & Accessoires |
| John Havlicek | 13.03× | Sports |
| JibJab | 4.78× | Internet & Social Media |
| Electrolyte | 3.85× | Health |
| Harlow | 9.51× | Travel & Leisure |
| Gippy Grewal | 14.32× | Movies & TV |
| Product design | 1.54× | Business & Career |
| KLIX (AM) | 17.35× | Music & Radio |
| Maracaibo | 8.86× | Travel & Leisure |
| Algebra | 10.31× | Business & Career |
| Goop | 3.89× | Internet & Social Media |
| TV Fanatic | 7.46× | Movies & TV |
| Google Photos | 1.63× | Technology & Electronics |
| Home staging | 3.38× | Home & Garden |
| Mathcore | 5.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.4 |
| Early Adopter Mentality | POWER | 1.25 |
| Risk Appetite | THRILL | 1.21 |
| Community Orientation | OPEN | 1.16 |
| Individualism | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.3% |
| United States | 16.4% |
| India | 14.0% |
See Lena audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Lena have in United States?
Lena has an estimated audience of 513,530 people in United States, concentrated in New York and California.
What is the gender split and age of Lena fans?
51.2% of Lena fans are female, 48.8% are male, with an average age of 35.7 years.
Which brands do Lena fans like most?
Lena fans show strongest brand affinity for Dog breed (1.59×), Kappa Sigma (17.95×), and Elsword (19.47×) over the country average.
Where do Lena fans live in United States?
Lena fans in United States are most concentrated in New York (reach 60,873), California (reach 43,805), and Michigan (reach 43,727). These three regions account for the largest share of the active audience.
What other brands do Lena fans also like?
Beyond Lena itself, the audience over-indexes on Kappa Sigma (17.95×), Elsword (19.47×), Alaska (1.92×), and JDSU (2.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.