Rascasse Audience Intelligence

Lena Audience in United States

A data profile of the people who buy, follow and care about Lena in United States — modelled from more than twelve digital signal sources. Lena has an estimated audience of 542,540 people in United States.

#772among Singer-songwriter in United States#8412among Person in United States#4859in Music & Radio

The average Lena fan in United States is 37.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Michigan.

Top brand affinities include Dave Grohl, Oliver Stone, Babe Ruth, with strongest over-indexing on Dave Grohl (91.72× the country average).

Demographically, the Lena audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lena fan in United States is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Dave Grohl.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lena profile in United States.

Audience size
543K
in United States
Gender
59.0%♀
41.0% male
Age
37.4
average years
Country rank
#34930
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lena fans

59.0% are female, 41.0% are male, average age 37.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Lena audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.4
Estimated audience size542,540
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Lena audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Lena audience comes from United States.

Worldwide audience distribution share by country for Lena
CountryShare
United States16.5%
Germany14.7%
India10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lena audience in United States is strongest.

Fig. 05

Top regions by affinity

Lena fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~40K3.03×
02Connecticut~10K2.64×
03Wisconsin~20K2.61×
04Virginia~30K2.54×
05Mississippi~10K2.40×
06Washington, District of Columbia~3K2.08×
07New York~60K1.99×
08Nebraska~5K1.87×
09Pennsylvania~30K1.55×
10Maryland~10K1.34×
11Iowa~5K1.24×
12Illinois~20K1.15×
13Massachusetts~10K1.10×
14New Hampshire~2K1.06×
15Ohio~20K1.04×
16Louisiana~6K0.95×
17Alaska~1K0.93×
18Florida~30K0.88×
19Kansas~4K0.86×
20New Jersey~10K0.82×
21Arizona~9K0.82×
22Alabama~6K0.81×
23Delaware~1K0.79×
24Texas~40K0.78×
25Hawaii~2K0.78×
26North Dakota<1K0.75×
27California~40K0.74×
28Arkansas~3K0.72×
29New Mexico~2K0.71×
30Vermont<1K0.71×
31Tennessee~7K0.69×
32Colorado~6K0.69×
33South Dakota<1K0.69×
34Washington~7K0.68×
35Oregon~4K0.68×
36Indiana~6K0.67×
37Maine~1K0.67×
38Montana<1K0.67×
39Rhode Island~1K0.66×
40Georgia~10K0.65×
41Minnesota~5K0.65×
42West Virginia~2K0.63×
43Missouri~5K0.61×
44South Carolina~5K0.61×
45Kentucky~4K0.61×
46Oklahoma~4K0.61×
47Idaho~2K0.61×
48North Carolina~9K0.60×
49Nevada~3K0.59×
50Utah~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Lena, United States
0.59×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lena audience
#·InterestCategoryAffinity×
01Dave GrohlMusic & Radio91.72×
02Oliver StoneMovies & TV78.93×
03Sarah ConnorMusic & Radio53.24×
04Tower of LondonTravel & Leisure45.85×
05Big BenTravel & Leisure44.08×
06Ken BlockSports43.41×
07Enemy at the GatesMovies & TV41.17×
08Ronnie WoodMusic & Radio31.98×
09Babe RuthSports27.43×
10David FincherMovies & TV24.81×
11Sigourney WeaverMovies & TV22.36×
12Ridley ScottMovies & TV19.20×
13Stone Temple PilotsMusic & Radio17.88×
14Tom Jones (singer)Music & Radio16.70×
15Seth GreenMovies & TV16.68×
16Olivia MunnMovies & TV14.00×
17Mick JaggerMusic & Radio13.40×
18Kurt CobainMusic & Radio13.19×
19Elle FanningMovies & TV8.24×
20YouTube MusicInternet & Social Media4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Convenience OrientationPREMIUM1.38×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lena audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Sports ActivityPOWER0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lena have in United States?

Lena has an estimated audience of 542,540 people in United States, concentrated in New York and California.

02

What is the gender split and age of Lena fans?

59.0% of Lena fans are female, 41.0% are male, with an average age of 37.4 years.

03

Which brands do Lena fans like most?

Lena fans show strongest brand affinity for Dave Grohl (91.72×), Oliver Stone (78.93×), and Babe Ruth (27.43×) over the country average.

04

Where do Lena fans live in United States?

Lena fans in United States are most concentrated in New York (reach ~60K), California (reach ~40K), and Michigan (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lena fans also like?

Beyond Lena itself, the audience over-indexes on Oliver Stone (78.93×), Babe Ruth (27.43×), Sarah Connor (53.24×), and Sigourney Weaver (22.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Lena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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