Lena Audience in United States

Lena has an estimated audience of 513,530 people in United States. 51.2% are female, 48.8% are male, average age 35.7. Top regions: New York, California, Michigan. Top brand affinities: Dave Grohl, Autism Awareness, Diabetes mellitus awareness, Riverdale, Microblogging.

The average Lena fan in United States is 35.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Michigan. Top brand affinities include Dave Grohl, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Dave Grohl (92.63× the country average). Demographically, the Lena audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Lena fans

Demographic split for Lena audience in United States
MetricValue
Female51.2%
Male48.8%
Average age35.7
Estimated audience size513,530

Audience persona

The typical Lena fan in United States is balanced, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dave Grohl.

Top regions in United States

Top regions ranked by reach for Lena in United States
RegionReachAffinity
New York60,8732.12×
California43,8050.78×
Michigan43,7273.26×
Texas37,5930.85×
Virginia35,1452.81×
Florida31,7500.91×
Pennsylvania27,5601.59×
Illinois20,6121.2×
Ohio16,8841.07×
Connecticut14,4632.81×
Maryland12,6291.43×
Wisconsin12,5371.62×
Massachusetts11,7381.16×
New Jersey11,1660.85×
Georgia10,9030.69×
North Carolina9,5470.62×
Arizona8,6030.82×
Washington7,3280.71×
Mississippi7,2131.7×
Tennessee7,1370.69×
Indiana6,2780.67×
Alabama6,0090.84×
Louisiana5,6780.86×
Colorado5,5470.69×
Iowa5,3131.26×
Nebraska5,1241.99×
Missouri4,8770.59×
Minnesota4,6500.63×
South Carolina4,5120.58×
Oregon4,0000.68×
Kentucky3,6270.56×
Washington, District of Columbia3,4882.26×
Kansas3,4490.85×
Oklahoma3,2840.58×
Arkansas2,9060.69×
Nevada2,7500.55×
Utah2,4540.53×
New Hampshire2,2451.11×
Hawaii1,6270.74×
New Mexico1,5080.59×
Idaho1,2830.5×
West Virginia1,1970.5×
Maine1,1090.6×
Delaware9760.69×
Alaska9080.83×
Rhode Island8620.53×
North Dakota6450.61×
South Dakota5950.5×
Montana5550.39×
Vermont4640.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lena audience
BrandAffinityCategory
Dave Grohl92.63×Music & Radio
Autism Awareness18.77×Health
Diabetes mellitus awareness12.31×Health
Riverdale31.09×Movies & TV
Microblogging12.5×Technology & Electronics
Singer-songwriter5.45×Music & Radio
Ken Block38.25×Sports
Income tax13.02×Business & Career
Sigourney Weaver15.7×Movies & TV
Oliver Stone41.91×Movies & TV
Tim Burton16.49×Movies & TV
Kia Sportage19.47×Cars & Mobility
Indeed.com3.82×Business & Career
Kurt Cobain10.52×Music & Radio
Camila Cabello15.79×Music & Radio
YouTube Music4.66×Internet & Social Media
Tyra Banks14.79×Fashion & Accessoires
Enemy at the Gates36.8×Movies & TV
Charles, Prince of Wales18.62×Politics & Society
Olivia Munn10.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lena audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Early Adopter MentalityPOWER1.25
Risk AppetiteTHRILL1.21
Community OrientationOPEN1.16
IndividualismJOY1.14
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Lena
CountryShare
Germany17.3%
United States16.4%
India14.0%

See Lena audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Lena have in United States?

Lena has an estimated audience of 513,530 people in United States, concentrated in New York and California.

What is the gender split and age of Lena fans?

51.2% of Lena fans are female, 48.8% are male, with an average age of 35.7 years.

Which brands do Lena fans like most?

Lena fans show strongest brand affinity for Dave Grohl (92.63×), Autism Awareness (18.77×), and Diabetes mellitus awareness (12.31×) over the country average.

Where do Lena fans live in United States?

Lena fans in United States are most concentrated in New York (reach 60,873), California (reach 43,805), and Michigan (reach 43,727). These three regions account for the largest share of the active audience.

What other brands do Lena fans also like?

Beyond Lena itself, the audience over-indexes on Autism Awareness (18.77×), Diabetes mellitus awareness (12.31×), Riverdale (31.09×), and Microblogging (12.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.