Big Ben Audience in United States
Big Ben has an estimated audience of 288,471 people in United States. 55.8% are female, 44.2% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Aaron Judge, Florida Lottery, London Zoo, London Eye, Barry Bonds.
The average Big Ben fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Judge, Florida Lottery, London Zoo, with strongest over-indexing on Aaron Judge (43.2× the country average). Demographically, the Big Ben audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Big Ben fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.8 |
| Estimated audience size | 288,471 |
Audience persona
The typical Big Ben fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Aaron Judge.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 37,272 | 1.17× |
| Texas | 28,484 | 1.15× |
| Florida | 20,829 | 1.07× |
| New York | 19,400 | 1.2× |
| Pennsylvania | 12,157 | 1.25× |
| Illinois | 9,705 | 1.01× |
| North Carolina | 9,030 | 1.04× |
| Georgia | 8,979 | 1.01× |
| New Jersey | 8,483 | 1.16× |
| Ohio | 8,118 | 0.91× |
| Virginia | 8,035 | 1.14× |
| Michigan | 7,747 | 1.03× |
| Washington | 6,977 | 1.21× |
| Massachusetts | 6,873 | 1.21× |
| Missouri | 6,004 | 1.29× |
| Tennessee | 5,357 | 0.93× |
| Indiana | 5,182 | 0.98× |
| Maryland | 4,984 | 1× |
| South Carolina | 4,971 | 1.15× |
| Arizona | 4,790 | 0.81× |
| Colorado | 4,549 | 1× |
| Minnesota | 3,790 | 0.92× |
| Wisconsin | 3,642 | 0.84× |
| Louisiana | 3,472 | 0.93× |
| Utah | 3,251 | 1.26× |
| Oregon | 3,209 | 0.97× |
| Kentucky | 3,106 | 0.86× |
| Alabama | 3,043 | 0.76× |
| New Hampshire | 2,916 | 2.57× |
| Connecticut | 2,863 | 0.99× |
| Oklahoma | 2,670 | 0.83× |
| Arkansas | 2,603 | 1.1× |
| Nevada | 2,441 | 0.87× |
| Kansas | 2,220 | 0.98× |
| Mississippi | 2,219 | 0.93× |
| Iowa | 1,974 | 0.83× |
| Idaho | 1,297 | 0.9× |
| Washington, District of Columbia | 1,249 | 1.44× |
| Nebraska | 1,239 | 0.86× |
| New Mexico | 1,126 | 0.78× |
| West Virginia | 1,117 | 0.83× |
| Hawaii | 1,052 | 0.85× |
| Maine | 896 | 0.87× |
| Rhode Island | 788 | 0.86× |
| Montana | 622 | 0.78× |
| Delaware | 599 | 0.75× |
| South Dakota | 511 | 0.77× |
| North Dakota | 476 | 0.8× |
| Vermont | 420 | 0.83× |
| Alaska | 405 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Judge | 43.2× | Sports |
| Florida Lottery | 29.31× | Games |
| London Zoo | 47.23× | Travel & Leisure |
| London Eye | 43.48× | Travel & Leisure |
| Barry Bonds | 52.95× | Sports |
| Science Museum, London | 62.45× | Arts & Culture |
| Nolan Ryan | 53.66× | Sports |
| GEO (magazine) | 56.75× | Travel & Leisure |
| Miami Hurricanes football | 25.86× | Sports |
| Member state of the European Union | 37.44× | Politics & Society |
| Mickey Mantle | 51.28× | Sports |
| Stonehenge | 24.92× | Travel & Leisure |
| The Masked Singer | 47.2× | Movies & TV |
| Fright Night | 54.95× | Movies & TV |
| Pérez Art Museum Miami | 60.7× | Arts & Culture |
| Babe Ruth | 23.87× | Sports |
| Chessington World of Adventures | 75.86× | Travel & Leisure |
| Tower Bridge | 69.01× | Travel & Leisure |
| Victoria and Albert Museum | 38.92× | Arts & Culture |
| Derek Jeter | 27.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.21 |
| Indulgence | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Community Orientation | OPEN | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.6% |
| Germany | 12.4% |
| France | 10.7% |
See Big Ben audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Big Ben have in United States?
Big Ben has an estimated audience of 288,471 people in United States, concentrated in California and Texas.
What is the gender split and age of Big Ben fans?
55.8% of Big Ben fans are female, 44.2% are male, with an average age of 39.8 years.
Which brands do Big Ben fans like most?
Big Ben fans show strongest brand affinity for Aaron Judge (43.2×), Florida Lottery (29.31×), and London Zoo (47.23×) over the country average.
Where do Big Ben fans live in United States?
Big Ben fans in United States are most concentrated in California (reach 37,272), Texas (reach 28,484), and Florida (reach 20,829). These three regions account for the largest share of the active audience.
What other brands do Big Ben fans also like?
Beyond Big Ben itself, the audience over-indexes on Florida Lottery (29.31×), London Zoo (47.23×), London Eye (43.48×), and Barry Bonds (52.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Ben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.