Rascasse Audience Intelligence

Big Ben Audience in United States

A data profile of the people who buy, follow and care about Big Ben in United States — modelled from more than twelve digital signal sources. Big Ben has an estimated audience of 288,471 people in United States.

#113among POI in United States#5907among POI in United States#4134in Travel & Leisure

The average Big Ben fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Judge, Florida Lottery, London Zoo, with strongest over-indexing on Aaron Judge (43.2× the country average).

Demographically, the Big Ben audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Ben fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Aaron Judge.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Ben profile in United States.

Audience size
288K
in United States
Gender
55.8%♀
44.2% male
Age
39.8
average years
Country rank
#49320
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Ben fans

55.8% are female, 44.2% are male, average age 39.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Big Ben audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.8
Estimated audience size288,471
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Big Ben audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Big Ben audience comes from United States.

Worldwide audience distribution share by country for Big Ben
CountryShare
Italy12.5%
Germany12.4%
France10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Ben audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Ben fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K2.39×
02Pennsylvania~10K1.25×
03Missouri~6K1.24×
04Utah~3K1.24×
05Washington, District of Columbia~1K1.23×
06New Jersey~9K1.19×
07Virginia~8K1.16×
08Massachusetts~7K1.16×
09Texas~30K1.15×
10Washington~7K1.14×
11California~40K1.11×
12New York~20K1.11×
13South Carolina~5K1.10×
14Arkansas~3K1.07×
15Mississippi~3K1.06×
16North Carolina~9K1.02×
17Illinois~10K1.00×
18Georgia~9K1.00×
19Michigan~8K1.00×
20Connecticut~3K1.00×
21Kansas~2K1.00×
22Colorado~5K0.99×
23Idaho~1K0.98×
24Florida~20K0.97×
25Indiana~5K0.97×
26Maryland~5K0.96×
27Arizona~5K0.92×
28Minnesota~4K0.92×
29Oregon~3K0.92×
30Maine<1K0.92×
31Rhode Island<1K0.92×
32Louisiana~3K0.91×
33Kentucky~3K0.91×
34Nebraska~1K0.91×
35Hawaii~1K0.90×
36South Dakota<1K0.90×
37North Dakota<1K0.90×
38Ohio~8K0.89×
39Vermont<1K0.88×
40Tennessee~5K0.87×
41Oklahoma~3K0.87×
42West Virginia~1K0.87×
43Montana<1K0.87×
44Alaska<1K0.86×
45Wisconsin~4K0.85×
46Iowa~2K0.85×
47Delaware<1K0.85×
48Nevada~2K0.82×
49Alabama~3K0.79×
50New Mexico~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Big Ben, United States
0.79×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Ben audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Ben audience
#·InterestCategoryAffinity×
01Chessington World of AdventuresTravel & Leisure75.86×
02Tower BridgeTravel & Leisure69.01×
03Science Museum, LondonArts & Culture62.45×
04Sarah ConnorMusic & Radio60.87×
05Pérez Art Museum MiamiArts & Culture60.70×
06GEO (magazine)Travel & Leisure56.75×
07Fright NightMovies & TV54.95×
08Nolan RyanSports53.66×
09Barry BondsSports52.95×
10Mickey MantleSports51.28×
11London ZooTravel & Leisure47.23×
12The Masked SingerMovies & TV47.20×
13London EyeTravel & Leisure43.48×
14Aaron JudgeSports43.20×
15Victoria and Albert MuseumArts & Culture38.92×
16Member state of the European UnionPolitics & Society37.44×
17Florida LotteryGames29.31×
18Miami Hurricanes footballSports25.86×
19StonehengeTravel & Leisure24.92×
20Babe RuthSports23.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Ben audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Ben audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.90×
TravellingTHRILL1.70×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Ben audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.65×
Family OrientationCONSERVATISM0.80×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Ben have in United States?

Big Ben has an estimated audience of 288,471 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Ben fans?

55.8% of Big Ben fans are female, 44.2% are male, with an average age of 39.8 years.

03

Which brands do Big Ben fans like most?

Big Ben fans show strongest brand affinity for Aaron Judge (43.2×), Florida Lottery (29.31×), and London Zoo (47.23×) over the country average.

04

Where do Big Ben fans live in United States?

Big Ben fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Big Ben fans also like?

Beyond Big Ben itself, the audience over-indexes on Florida Lottery (29.31×), London Zoo (47.23×), London Eye (43.48×), and Barry Bonds (52.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Ben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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