The Masked Singer Audience in United States

The Masked Singer logo

The Masked Singer has an estimated audience of 1,099,363 people in United States. 54.0% are female, 46.0% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Kento Yamazaki, Lulu 黃路梓茵, Staycation, Product design, Nationality.

The average The Masked Singer fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kento Yamazaki, Lulu 黃路梓茵, Staycation, with strongest over-indexing on Kento Yamazaki (84.72× the country average). Demographically, the The Masked Singer audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Masked Singer fans

Demographic split for The Masked Singer audience in United States
MetricValue
Female54.0%
Male46.0%
Average age34.7
Estimated audience size1,099,363

Audience persona

The typical The Masked Singer fan in United States is balanced, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kento Yamazaki.

Top regions in United States

Top regions ranked by reach for The Masked Singer in United States
RegionReachAffinity
California96,9700.8×
Texas93,7230.99×
Florida65,0200.87×
New York55,6840.91×
Ohio45,0891.33×
Pennsylvania44,6801.21×
Illinois34,6130.95×
Michigan33,3091.16×
North Carolina32,7280.99×
Georgia32,4440.96×
Virginia26,6160.99×
Tennessee24,9661.13×
New Jersey24,0380.86×
Indiana23,5941.17×
Arizona22,1520.99×
Missouri20,9541.18×
Wisconsin20,9091.26×
Alabama19,6361.28×
Washington19,1580.87×
Massachusetts19,1070.88×
Louisiana18,7531.32×
South Carolina18,3961.11×
Maryland18,3790.97×
Kentucky17,6821.28×
Minnesota15,2750.97×
Colorado14,2360.82×
Oklahoma13,9571.14×
Oregon12,4600.99×
Connecticut10,9761×
Mississippi10,0141.11×
Nevada9,7140.91×
Arkansas9,5811.06×
Iowa9,3091.03×
Kansas8,7211.01×
Utah8,1710.83×
West Virginia6,5541.28×
Hawaii5,6371.19×
Nebraska5,4650.99×
New Mexico5,4630.99×
Idaho5,2720.96×
Maine4,1121.04×
New Hampshire3,9890.92×
Rhode Island3,4770.99×
Delaware2,8320.93×
Montana2,3970.79×
South Dakota2,1210.83×
North Dakota1,9000.84×
Washington, District of Columbia1,8700.57×
Wyoming1,5810.97×
Vermont1,5030.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Masked Singer audience
BrandAffinityCategory
Kento Yamazaki84.72×Movies & TV
Lulu 黃路梓茵8.87×Movies & TV
Staycation10.76×Home & Garden
Product design5.9×Business & Career
Nationality2.27×Politics & Society
Elsword16.34×Games
Pro-Ject3.94×Music & Radio
Papa Wemba71.31×Movies & TV
Steampunk4.68×Fashion & Accessoires
UK garage5.01×Music & Radio
Minnesota1.52×Travel & Leisure
JDSU2.62×Business & Career
Mathcore6.78×Music & Radio
Guy Fieri3.18×Movies & TV
Home staging4.31×Home & Garden
Home equity1.53×Home & Garden
Goop3.84×Internet & Social Media
Historic site2.86×Arts & Culture
Gippy Grewal12.13×Movies & TV
Harlow7.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Masked Singer audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
IndulgenceJOY1.4
Pet OwnershipJOY1.2
PatriotismCONSERVATISM1.2
MindfulnessBALANCE1.17
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for The Masked Singer
CountryShare
Germany36.7%
United States26.6%
Belgium9.5%

See The Masked Singer audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Masked Singer have in United States?

The Masked Singer has an estimated audience of 1,099,363 people in United States, concentrated in California and Texas.

What is the gender split and age of The Masked Singer fans?

54.0% of The Masked Singer fans are female, 46.0% are male, with an average age of 34.7 years.

Which brands do The Masked Singer fans like most?

The Masked Singer fans show strongest brand affinity for Kento Yamazaki (84.72×), Lulu 黃路梓茵 (8.87×), and Staycation (10.76×) over the country average.

Where do The Masked Singer fans live in United States?

The Masked Singer fans in United States are most concentrated in California (reach 96,970), Texas (reach 93,723), and Florida (reach 65,020). These three regions account for the largest share of the active audience.

What other brands do The Masked Singer fans also like?

Beyond The Masked Singer itself, the audience over-indexes on Lulu 黃路梓茵 (8.87×), Staycation (10.76×), Product design (5.9×), and Nationality (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Masked Singer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.