Rascasse Audience Intelligence

The Masked Singer Audience in United States

A data profile of the people who buy, follow and care about The Masked Singer in United States — modelled from more than twelve digital signal sources. The Masked Singer has an estimated audience of 1,014,685 people in United States.

#456among TV series in United States#1828among Movie / TV Show / Series in United States#4256in Movies & TV

The average The Masked Singer fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elijah Wood, Lena Meyer-Landrut, Babe Ruth, with strongest over-indexing on Elijah Wood (178.32× the country average).

Demographically, the The Masked Singer audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Masked Singer fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Elijah Wood.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Masked Singer profile in United States.

Audience size
1M
in United States
Gender
55.1%♀
44.9% male
Age
35.2
average years
Country rank
#23449
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Masked Singer viewers

55.1% are female, 44.9% are male, average age 35.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for The Masked Singer audience in United States
MetricValue
Female55.1%
Male44.9%
Average age35.2
Estimated audience size1,014,685
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the The Masked Singer audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

20.4%

of the worldwide The Masked Singer audience comes from United States.

Worldwide audience distribution share by country for The Masked Singer
CountryShare
Germany44.7%
United States20.4%
Netherlands7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Masked Singer audience in United States is strongest.

Fig. 05

Top regions by affinity

The Masked Singer fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.36×
02Ohio~50K1.35×
03Louisiana~20K1.30×
04Alabama~20K1.27×
05Kentucky~20K1.27×
06Wisconsin~20K1.23×
07Missouri~20K1.17×
08Mississippi~10K1.16×
09Pennsylvania~40K1.15×
10Hawaii~6K1.15×
11Tennessee~30K1.14×
12Indiana~20K1.13×
13Oklahoma~10K1.13×
14Michigan~30K1.11×
15Kansas~10K1.11×
16Maine~4K1.10×
17South Carolina~20K1.08×
18Arkansas~10K1.08×
19Iowa~10K1.05×
20New Mexico~6K1.01×
21North Carolina~30K0.99×
22Connecticut~10K0.99×
23Rhode Island~4K0.99×
24Virginia~30K0.98×
25Idaho~6K0.98×
26Nebraska~6K0.98×
27Maryland~20K0.96×
28Delaware~3K0.96×
29New Hampshire~4K0.95×
30North Dakota~2K0.95×
31Texas~90K0.94×
32Arizona~20K0.94×
33Oregon~10K0.94×
34Minnesota~20K0.93×
35South Dakota~2K0.92×
36Georgia~30K0.91×
37Illinois~30K0.90×
38Vermont~2K0.89×
39Utah~9K0.88×
40Nevada~10K0.87×
41Montana~3K0.87×
42New York~50K0.85×
43New Jersey~20K0.85×
44Massachusetts~20K0.85×
45Florida~60K0.84×
46Washington~20K0.84×
47Colorado~10K0.79×
48Alaska~2K0.76×
49California~90K0.74×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — The Masked Singer, United States
0.62×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Masked Singer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Masked Singer audience
#·InterestCategoryAffinity×
01Elijah WoodMovies & TV178.32×
02Lena Meyer-LandrutMusic & Radio94.56×
03Tower of LondonTravel & Leisure49.05×
04Big BenTravel & Leisure47.20×
05Sarah ConnorMusic & Radio42.49×
06Dave GrohlMusic & Radio38.90×
07Sedano'sShopping34.56×
08Oliver StoneMovies & TV34.21×
09Babe RuthSports31.46×
10Leona LewisMusic & Radio25.02×
11Stouffer'sFood & Beverages22.68×
12Fifth HarmonyMusic & Radio20.71×
13Marie Callender'sFood & Beverages17.54×
14HindiPolitics & Society12.60×
15american psychoMovies & TV10.80×
16Fetty WapMusic & Radio10.50×
17Sigourney WeaverMovies & TV9.28×
18Elle FanningMovies & TV6.20×
19YouTube MusicInternet & Social Media3.67×
20FedExBusiness & Career2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Masked Singer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Masked Singer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
IndulgenceJOY1.83×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Masked Singer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Sports ActivityPOWER0.91×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Masked Singer have in United States?

The Masked Singer has an estimated audience of 1,014,685 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Masked Singer viewers?

55.1% of The Masked Singer fans are female, 44.9% are male, with an average age of 35.2 years.

03

Which brands do The Masked Singer fans like most?

The Masked Singer fans show strongest brand affinity for Elijah Wood (178.32×), Lena Meyer-Landrut (94.56×), and Babe Ruth (31.46×) over the country average.

04

Where do The Masked Singer fans live in United States?

The Masked Singer fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Masked Singer fans also like?

Beyond The Masked Singer itself, the audience over-indexes on Lena Meyer-Landrut (94.56×), Babe Ruth (31.46×), Dave Grohl (38.9×), and Sarah Connor (42.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Masked Singer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Masked Singer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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