Marie Callender's Audience in United States

Marie Callender's logo

Marie Callender's has an estimated audience of 1,110,012 people in United States. 53.8% are female, 46.2% are male, average age 42.1. Top regions: California, Nevada, Texas. Top brand affinities: Moodle, Key Food, Subway, Olive Garden, LibreOffice.

The average Marie Callender's fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Moodle, Key Food, Subway, with strongest over-indexing on Moodle (139× the country average). Demographically, the Marie Callender's audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Marie Callender's fans

Demographic split for Marie Callender's audience in United States
MetricValue
Female53.8%
Male46.2%
Average age42.1
Estimated audience size1,110,012

Audience persona

The typical Marie Callender's fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Moodle.

Top regions in United States

Top regions ranked by reach for Marie Callender's in United States
RegionReachAffinity
California832,50910.11×
Nevada91,9298.56×
Texas57,9840.61×
Florida32,3440.43×
Idaho27,5344.95×
New York26,1040.42×
Arizona25,2451.11×
Utah24,0722.42×
Ohio21,7810.64×
Pennsylvania18,3940.49×
Georgia18,3370.54×
Illinois18,2170.49×
Washington17,7950.8×
North Carolina17,2540.52×
Michigan15,0940.52×
Virginia14,2840.53×
Tennessee12,6270.57×
Colorado12,5140.72×
Indiana11,8640.59×
Oregon11,4190.9×
New Jersey10,3230.37×
Missouri10,2310.57×
Maryland10,0970.53×
South Carolina8,8290.53×
Massachusetts8,0400.37×
Alabama8,0090.52×
Oklahoma7,8740.64×
Kentucky7,6770.55×
Wisconsin7,6140.46×
Minnesota7,4100.47×
Louisiana6,5290.46×
Arkansas5,8270.64×
Kansas4,7550.54×
Connecticut4,7480.43×
Mississippi4,6000.5×
Iowa4,1930.46×
New Mexico3,6460.66×
Nebraska3,1660.57×
West Virginia2,8970.56×
Hawaii2,6430.55×
Maine1,9120.48×
Montana1,7010.55×
New Hampshire1,6570.38×
Washington, District of Columbia1,3820.41×
Delaware1,3630.45×
Alaska1,1370.48×
South Dakota1,0990.43×
Rhode Island1,0850.31×
North Dakota9050.4×
Wyoming7850.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marie Callender's audience
BrandAffinityCategory
Moodle139×Technology & Electronics
Key Food38.16×Shopping
Subway6.04×Food & Beverages
Olive Garden7.42×Food & Beverages
LibreOffice57.05×Technology & Electronics
American Home Shield25×Home & Garden
Birds Eye57.42×Food & Beverages
Citi Trends19.16×Shopping
Irish Open (golf)78.53×Sports
Buffalo Wild Wings5.33×Food & Beverages
AutoZone4.16×Cars & Mobility
Flipp18.73×Shopping
White Cloud, Michigan47.98×Travel & Leisure
Oscar Isaac13.69×Movies & TV
P. C. Richard & Son35.54×Shopping
Panda Express4.77×Food & Beverages
Applebee's6.93×Food & Beverages
Fuddruckers25.47×Food & Beverages
Popeyes Louisiana Kitchen7.29×Food & Beverages
Burger King3.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marie Callender's audience
TraitClusterScore
IndulgenceJOY1.88
Price SensitivityPREMIUM1.52
Pet OwnershipJOY1.48
ExtroversionTHRILL1.28
Healthy LifestyleBALANCE1.23
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Marie Callender's
CountryShare
United States91.0%
Japan1.1%
Canada0.9%

See Marie Callender's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Marie Callender's have in United States?

Marie Callender's has an estimated audience of 1,110,012 people in United States, concentrated in California and Nevada.

What is the gender split and age of Marie Callender's fans?

53.8% of Marie Callender's fans are female, 46.2% are male, with an average age of 42.1 years.

Which brands do Marie Callender's fans like most?

Marie Callender's fans show strongest brand affinity for Moodle (139×), Key Food (38.16×), and Subway (6.04×) over the country average.

Where do Marie Callender's fans live in United States?

Marie Callender's fans in United States are most concentrated in California (reach 832,509), Nevada (reach 91,929), and Texas (reach 57,984). These three regions account for the largest share of the active audience.

What other brands do Marie Callender's fans also like?

Beyond Marie Callender's itself, the audience over-indexes on Key Food (38.16×), Subway (6.04×), Olive Garden (7.42×), and LibreOffice (57.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Callender's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.