Rascasse Audience Intelligence

Marie Callender's Target Market in United States

A data profile of the people who buy, follow and care about Marie Callender's in United States — modelled from more than twelve digital signal sources. Marie Callender's has an estimated audience of 1,115,718 people in United States.

#2240among Brand in United States#1245in Food & Beverages

The average Marie Callender's fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Moodle, Key Food, Lena Meyer-Landrut, with strongest over-indexing on Moodle (139× the country average).

Demographically, the Marie Callender's audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marie Callender's fan in United States is balanced, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Moodle.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marie Callender's profile in United States.

Audience size
1.1M
in United States
Gender
53.8%♀
46.2% male
Age
42.1
average years
Country rank
#21970
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marie Callender's

53.8% are female, 46.2% are male, average age 42.1.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Marie Callender's audience in United States
MetricValue
Female53.8%
Male46.2%
Average age42.1
Estimated audience size1,115,718
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Marie Callender's audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Marie Callender's audience comes from United States.

Worldwide audience distribution share by country for Marie Callender's
CountryShare
United States90.9%
Japan1.1%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marie Callender's audience in United States is strongest.

Fig. 05

Top regions by affinity

Marie Callender's customers by region in United States
#RegionReachAffinity×
01California~800K9.71×
02Nevada~90K8.37×
03Idaho~20K4.03×
04Utah~20K2.33×
05Arizona~30K1.12×
06Oregon~10K0.90×
07Washington~20K0.80×
08New Mexico~4K0.79×
09Alaska~2K0.79×
10Vermont~2K0.77×
11Montana~2K0.76×
12North Dakota~2K0.76×
13West Virginia~4K0.75×
14South Dakota~2K0.75×
15Arkansas~7K0.73×
16Colorado~10K0.72×
17Oklahoma~9K0.72×
18Nebraska~4K0.71×
19Ohio~20K0.70×
20Hawaii~3K0.70×
21Delaware~2K0.70×
22Maine~3K0.68×
23Mississippi~6K0.67×
24Kansas~6K0.67×
25Rhode Island~2K0.67×
26Missouri~10K0.65×
27Kentucky~9K0.65×
28New Hampshire~3K0.65×
29Indiana~10K0.64×
30Washington, District of Columbia~2K0.63×
31Tennessee~10K0.62×
32South Carolina~10K0.61×
33Alabama~9K0.61×
34Texas~60K0.60×
35Iowa~5K0.60×
36Maryland~10K0.59×
37Georgia~20K0.58×
38Michigan~20K0.58×
39Louisiana~8K0.58×
40Minnesota~9K0.56×
41North Carolina~20K0.55×
42Virginia~10K0.55×
43Wisconsin~9K0.55×
44Connecticut~6K0.55×
45Pennsylvania~20K0.53×
46Illinois~20K0.53×
47New York~30K0.46×
48Florida~30K0.45×
49Massachusetts~10K0.45×
50New Jersey~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Marie Callender's, United States
0.44×1.00×9.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marie Callender's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marie Callender's audience
#·InterestCategoryAffinity×
01MoodleTechnology & Electronics139.00×
02Irish Open (golf)Sports78.53×
03Lena Meyer-LandrutMusic & Radio67.23×
04Birds EyeFood & Beverages57.42×
05LibreOfficeTechnology & Electronics57.05×
06Stouffer'sFood & Beverages56.26×
07White Cloud, MichiganTravel & Leisure47.98×
08Key FoodShopping38.16×
09P. C. Richard & SonShopping35.54×
10American Home ShieldHome & Garden25.00×
11Citi TrendsShopping19.16×
12FlippShopping18.73×
13Oscar IsaacMovies & TV13.69×
14Olive GardenFood & Beverages7.42×
15Popeyes Louisiana KitchenFood & Beverages7.29×
16Applebee'sFood & Beverages6.93×
17SubwayFood & Beverages6.04×
18Buffalo Wild WingsFood & Beverages5.33×
19Panda ExpressFood & Beverages4.77×
20AutoZoneCars & Mobility4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marie Callender's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marie Callender's audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.68×
IndulgenceJOY1.54×
TravellingTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marie Callender's audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
MindfulnessBALANCE0.96×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marie Callender's's target market in United States?

Marie Callender's's target market in United States covers an estimated 1,115,718 people, concentrated in California and Nevada.

02

What is the gender split and age of Marie Callender's customers?

53.8% of the Marie Callender's audience are female, 46.2% are male, with an average age of 42.1 years.

03

Which brands do Marie Callender's fans like most?

Marie Callender's fans show strongest brand affinity for Moodle (139×), Key Food (38.16×), and Lena Meyer-Landrut (67.23×) over the country average.

04

Where do Marie Callender's fans live in United States?

Marie Callender's fans in United States are most concentrated in California (reach ~800K), Nevada (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Marie Callender's fans also like?

Beyond Marie Callender's itself, the audience over-indexes on Key Food (38.16×), Lena Meyer-Landrut (67.23×), Popeyes Louisiana Kitchen (7.29×), and Subway (6.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Callender's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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