Rascasse Audience Intelligence

White Cloud, Michigan Audience in United States

A data profile of the people who buy, follow and care about White Cloud, Michigan in United States — modelled from more than twelve digital signal sources. White Cloud, Michigan has an estimated audience of 412,666 people in United States.

#257among Department store in United States#4503among POI in United States#3361in Travel & Leisure

The average White Cloud, Michigan fan in United States is 42.0 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include LibreOffice, Key Food, Paperless Post, with strongest over-indexing on LibreOffice (283.96× the country average).

Demographically, the White Cloud, Michigan audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Cloud, Michigan fan in United States is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Cloud, Michigan profile in United States.

Audience size
413K
in United States
Gender
52.6%♀
47.4% male
Age
42.0
average years
Country rank
#40891
POI in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Cloud, Michigan fans

52.6% are female, 47.4% are male, average age 42.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for White Cloud, Michigan audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.0
Estimated audience size412,666
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the White Cloud, Michigan audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4921%
50+27%
Fig. 04

Worldwide distribution

73.5%

of the worldwide White Cloud, Michigan audience comes from United States.

Worldwide audience distribution share by country for White Cloud, Michigan
CountryShare
United States73.5%
Hong Kong6.4%
Taiwan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Cloud, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

White Cloud, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K14.58×
02Indiana~20K2.16×
03Illinois~20K1.42×
04North Dakota<1K1.10×
05Alaska<1K1.07×
06Ohio~10K1.05×
07Montana~1K1.05×
08South Dakota~1K1.05×
09Vermont<1K1.01×
10Wisconsin~6K1.00×
11Hawaii~2K1.00×
12Maine~1K0.99×
13Delaware~1K0.99×
14Nebraska~2K0.98×
15Idaho~2K0.98×
16West Virginia~2K0.98×
17New Hampshire~2K0.98×
18Rhode Island~1K0.98×
19Washington, District of Columbia~1K0.98×
20Arkansas~3K0.97×
21Mississippi~3K0.97×
22New Mexico~2K0.97×
23Iowa~3K0.96×
24Kansas~3K0.96×
25Louisiana~5K0.95×
26Oklahoma~4K0.95×
27Utah~3K0.95×
28Alabama~5K0.94×
29Kentucky~5K0.94×
30Connecticut~4K0.94×
31Nevada~4K0.94×
32South Carolina~6K0.93×
33Oregon~4K0.93×
34Massachusetts~7K0.92×
35Maryland~7K0.92×
36Missouri~6K0.92×
37Minnesota~5K0.92×
38New Jersey~10K0.91×
39Washington~8K0.91×
40Tennessee~8K0.91×
41Colorado~6K0.91×
42Arizona~8K0.90×
43Georgia~10K0.89×
44Virginia~9K0.89×
45North Carolina~10K0.88×
46Pennsylvania~10K0.87×
47New York~20K0.85×
48Texas~30K0.76×
49Florida~20K0.76×
50California~30K0.75×
Fig. 06

Affinity by region

Affinity by region — White Cloud, Michigan, United States
0.75×1.00×14.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Cloud, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Cloud, Michigan audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics283.96×
02Abt ElectronicsShopping110.56×
03P. C. Richard & SonShopping105.35×
04Key FoodShopping103.29×
05PfaltzgraffHome & Garden89.04×
06Paperless PostShopping86.86×
0712 MonkeysMovies & TV75.16×
08Seagate TechnologyTechnology & Electronics59.10×
09AngelListBusiness & Career58.72×
10Jon FavreauMovies & TV50.87×
11Marie Callender'sFood & Beverages47.98×
12RubbermaidHome & Garden45.96×
13Paul StanleyMusic & Radio42.29×
14Home2 Suites by HiltonTravel & Leisure33.28×
15Auntie Anne'sFood & Beverages27.41×
16Titanic (1997 film)Movies & TV22.91×
17Edible ArrangementsFood & Beverages21.46×
18Oscar IsaacMovies & TV18.73×
19The UPS StoreShopping17.03×
20AutoZoneCars & Mobility6.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Cloud, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Cloud, Michigan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
PatriotismCONSERVATISM1.79×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Cloud, Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Pet OwnershipJOY0.84×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Cloud, Michigan have in United States?

White Cloud, Michigan has an estimated audience of 412,666 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of White Cloud, Michigan fans?

52.6% of White Cloud, Michigan fans are female, 47.4% are male, with an average age of 42.0 years.

03

Which brands do White Cloud, Michigan fans like most?

White Cloud, Michigan fans show strongest brand affinity for LibreOffice (283.96×), Key Food (103.29×), and Paperless Post (86.86×) over the country average.

04

Where do White Cloud, Michigan fans live in United States?

White Cloud, Michigan fans in United States are most concentrated in Michigan (reach ~200K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do White Cloud, Michigan fans also like?

Beyond White Cloud, Michigan itself, the audience over-indexes on Key Food (103.29×), Paperless Post (86.86×), The UPS Store (17.03×), and P. C. Richard & Son (105.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for White Cloud, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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