Pfaltzgraff Audience in United States

Pfaltzgraff has an estimated audience of 267,169 people in United States. 66.1% are female, 33.9% are male, average age 36.2. Top regions: Pennsylvania, New York, Florida. Top brand affinities: Key Food, LibreOffice, Oscar Isaac, Pocket Gamer, Paperless Post.

The average Pfaltzgraff fan in United States is 36.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Florida. Top brand affinities include Key Food, LibreOffice, Oscar Isaac, with strongest over-indexing on Key Food (90.21× the country average). Demographically, the Pfaltzgraff audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Pfaltzgraff fans

Demographic split for Pfaltzgraff audience in United States
MetricValue
Female66.1%
Male33.9%
Average age36.2
Estimated audience size267,169

Audience persona

The typical Pfaltzgraff fan in United States is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for Pfaltzgraff in United States
RegionReachAffinity
Pennsylvania16,8161.87×
New York13,7970.92×
Florida12,9040.71×
Texas12,3290.54×
Ohio11,5251.4×
California10,5910.36×
North Carolina9,1361.14×
Michigan8,2611.18×
Illinois7,4860.84×
Virginia7,1341.1×
Massachusetts6,7031.27×
New Jersey6,4770.95×
Tennessee6,2701.17×
Indiana6,2421.28×
Georgia6,1980.75×
Missouri4,8781.13×
Maryland4,5831×
South Carolina4,5181.12×
Wisconsin4,3551.08×
Minnesota4,2611.11×
Connecticut4,0841.52×
Kentucky4,0681.21×
Washington4,0390.75×
Arizona3,8350.7×
Alabama3,8171.02×
Colorado3,6300.86×
Oregon2,7880.91×
Iowa2,3871.08×
New Hampshire2,2202.11×
West Virginia2,1411.72×
Oklahoma2,0140.68×
Kansas1,9910.95×
Maine1,8831.97×
Arkansas1,7850.81×
Louisiana1,6260.47×
Mississippi1,5890.72×
Utah1,3750.57×
Nebraska1,2410.93×
Nevada1,2020.47×
Idaho1,1850.88×
Rhode Island1,1111.31×
Delaware1,0461.42×
Vermont7991.7×
New Mexico7910.59×
Montana6780.92×
South Dakota5110.83×
Washington, District of Columbia3980.5×
North Dakota3850.7×
Alaska3750.66×
Wyoming3380.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pfaltzgraff audience
BrandAffinityCategory
Key Food90.21×Shopping
LibreOffice183.46×Technology & Electronics
Oscar Isaac40.83×Movies & TV
Pocket Gamer130.25×Games
Paperless Post63.23×Shopping
Home2 Suites by Hilton55.49×Travel & Leisure
WellCare69.64×Health
Citi Trends41.49×Shopping
The Register74.85×News
MacKenzie-Childs55.3×Home & Garden
DuckDuckGo19.98×Internet & Social Media
Iron Mountain, Michigan63.1×Shopping
Flipp39.33×Shopping
Abt Electronics90.14×Shopping
Five Star65.05×Movies & TV
KDE206.86×Technology & Electronics
Ladurée76.1×Food & Beverages
American Home Shield41.82×Home & Garden
AutoZone7.55×Cars & Mobility
Qlik126.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pfaltzgraff audience
TraitClusterScore
Price SensitivityPREMIUM1.99
IndulgenceJOY1.87
Quality AwarenessPREMIUM1.86
Family OrientationCONSERVATISM1.57
CreativityOPEN1.47
Convenience OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Pfaltzgraff
CountryShare
United States88.7%
Canada2.4%
Japan1.7%

See Pfaltzgraff audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Pfaltzgraff have in United States?

Pfaltzgraff has an estimated audience of 267,169 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Pfaltzgraff fans?

66.1% of Pfaltzgraff fans are female, 33.9% are male, with an average age of 36.2 years.

Which brands do Pfaltzgraff fans like most?

Pfaltzgraff fans show strongest brand affinity for Key Food (90.21×), LibreOffice (183.46×), and Oscar Isaac (40.83×) over the country average.

Where do Pfaltzgraff fans live in United States?

Pfaltzgraff fans in United States are most concentrated in Pennsylvania (reach 16,816), New York (reach 13,797), and Florida (reach 12,904). These three regions account for the largest share of the active audience.

What other brands do Pfaltzgraff fans also like?

Beyond Pfaltzgraff itself, the audience over-indexes on LibreOffice (183.46×), Oscar Isaac (40.83×), Pocket Gamer (130.25×), and Paperless Post (63.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pfaltzgraff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.