Rascasse Audience Intelligence

Pfaltzgraff Target Market in United States

A data profile of the people who buy, follow and care about Pfaltzgraff in United States — modelled from more than twelve digital signal sources. Pfaltzgraff has an estimated audience of 272,902 people in United States.

#18among Home accessories in United States#5265among Brand in United States#1727in Home & Garden

The average Pfaltzgraff fan in United States is 36.2 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Florida.

Top brand affinities include Key Food, LibreOffice, Oscar Isaac, with strongest over-indexing on Key Food (90.21× the country average).

Demographically, the Pfaltzgraff audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pfaltzgraff fan in United States is more female, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Key Food.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pfaltzgraff profile in United States.

Audience size
273K
in United States
Gender
66.1%♀
33.9% male
Age
36.2
average years
Country rank
#50718
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pfaltzgraff

66.1% are female, 33.9% are male, average age 36.2.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Pfaltzgraff audience in United States
MetricValue
Female66.1%
Male33.9%
Average age36.2
Estimated audience size272,902
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Pfaltzgraff audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3918%
40-4914%
50+19%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Pfaltzgraff audience comes from United States.

Worldwide audience distribution share by country for Pfaltzgraff
CountryShare
United States88.8%
Canada2.4%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pfaltzgraff audience in United States is strongest.

Fig. 05

Top regions by affinity

Pfaltzgraff customers by region in United States
#RegionReachAffinity×
01New Hampshire~2K1.97×
02Maine~2K1.96×
03Pennsylvania~20K1.86×
04West Virginia~2K1.71×
05Vermont<1K1.59×
06Connecticut~4K1.47×
07Delaware~1K1.41×
08Ohio~10K1.37×
09Rhode Island~1K1.25×
10Indiana~6K1.24×
11Kentucky~4K1.24×
12Michigan~8K1.15×
13Massachusetts~6K1.15×
14Tennessee~6K1.14×
15Missouri~5K1.11×
16South Carolina~4K1.11×
17Iowa~2K1.11×
18Wisconsin~4K1.07×
19Minnesota~4K1.07×
20North Carolina~9K1.06×
21Virginia~7K1.06×
22Alabama~4K1.02×
23Montana<1K0.99×
24Maryland~5K0.98×
25Nebraska~1K0.96×
26Kansas~2K0.95×
27South Dakota<1K0.95×
28New Jersey~6K0.93×
29Idaho~1K0.93×
30Oregon~3K0.91×
31Arkansas~2K0.89×
32New York~10K0.87×
33North Dakota<1K0.86×
34Colorado~4K0.85×
35Alaska<1K0.84×
36Illinois~7K0.79×
37Mississippi~2K0.79×
38Georgia~6K0.74×
39Oklahoma~2K0.74×
40Washington~4K0.73×
41Florida~10K0.70×
42New Mexico<1K0.70×
43Arizona~4K0.68×
44Hawaii<1K0.65×
45Washington, District of Columbia<1K0.65×
46Utah~1K0.63×
47Louisiana~2K0.57×
48Nevada~1K0.55×
49Texas~10K0.51×
50California~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Pfaltzgraff, United States
0.36×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pfaltzgraff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pfaltzgraff audience
#·InterestCategoryAffinity×
01KDETechnology & Electronics206.86×
02LibreOfficeTechnology & Electronics183.46×
03Pocket GamerGames130.25×
04QlikBusiness & Career126.74×
05DigitalOceanTechnology & Electronics102.22×
06Key FoodShopping90.21×
07Abt ElectronicsShopping90.14×
08White Cloud, MichiganTravel & Leisure89.04×
09The RegisterNews74.85×
10WellCareHealth69.64×
11Five StarMovies & TV65.05×
12Paperless PostShopping63.23×
13Iron Mountain, MichiganShopping63.10×
14Home2 Suites by HiltonTravel & Leisure55.49×
15MacKenzie-ChildsHome & Garden55.30×
16American Home ShieldHome & Garden41.82×
17Citi TrendsShopping41.49×
18Oscar IsaacMovies & TV40.83×
19FlippShopping39.33×
20DuckDuckGoInternet & Social Media19.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pfaltzgraff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pfaltzgraff audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.36×
IndulgenceJOY2.43×
Early Adopter MentalityPOWER2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pfaltzgraff audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.03×
Healthy LifestyleBALANCE1.10×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pfaltzgraff's target market in United States?

Pfaltzgraff's target market in United States covers an estimated 272,902 people, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Pfaltzgraff customers?

66.1% of the Pfaltzgraff audience are female, 33.9% are male, with an average age of 36.2 years.

03

Which brands do Pfaltzgraff fans like most?

Pfaltzgraff fans show strongest brand affinity for Key Food (90.21×), LibreOffice (183.46×), and Oscar Isaac (40.83×) over the country average.

04

Where do Pfaltzgraff fans live in United States?

Pfaltzgraff fans in United States are most concentrated in Pennsylvania (reach ~20K), New York (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Pfaltzgraff fans also like?

Beyond Pfaltzgraff itself, the audience over-indexes on LibreOffice (183.46×), Oscar Isaac (40.83×), Pocket Gamer (130.25×), and Paperless Post (63.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See Pfaltzgraff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pfaltzgraff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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