Rascasse Audience Intelligence

Five Star Audience in United States

A data profile of the people who buy, follow and care about Five Star in United States — modelled from more than twelve digital signal sources. Five Star has an estimated audience of 955,946 people in United States.

#1941among Movie / TV Show / Series in United States#4459in Movies & TV

The average Five Star fan in United States is 40.1 years old, balanced, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, California, Florida.

Top brand affinities include Key Food, LibreOffice, Oscar Isaac, with strongest over-indexing on Key Food (100.26× the country average).

Demographically, the Five Star audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Five Star fan in United States is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Key Food.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Five Star profile in United States.

Audience size
956K
in United States
Gender
54.7%♀
45.3% male
Age
40.1
average years
Country rank
#24403
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Five Star viewers

54.7% are female, 45.3% are male, average age 40.1.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Five Star audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.1
Estimated audience size955,946
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Five Star audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Five Star audience comes from United States.

Worldwide audience distribution share by country for Five Star
CountryShare
United States35.8%
Japan9.7%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Five Star audience in United States is strongest.

Fig. 05

Top regions by affinity

Five Star fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K20.43×
02Florida~100K1.76×
03Georgia~40K1.31×
04Nevada~10K1.27×
05Indiana~20K1.18×
06New York~60K1.17×
07Alabama~10K1.13×
08California~100K1.10×
09Idaho~5K1.10×
10Mississippi~9K1.09×
11Connecticut~10K1.05×
12Pennsylvania~30K1.02×
13Louisiana~10K0.92×
14Illinois~30K0.88×
15North Dakota~2K0.84×
16North Carolina~20K0.80×
17Tennessee~20K0.80×
18Oklahoma~8K0.79×
19Massachusetts~10K0.74×
20New Mexico~4K0.74×
21Hawaii~3K0.70×
22Alaska~1K0.70×
23Missouri~10K0.68×
24Vermont~1K0.67×
25Iowa~5K0.66×
26South Dakota~1K0.66×
27Rhode Island~2K0.64×
28South Carolina~9K0.62×
29Michigan~20K0.61×
30Wisconsin~9K0.61×
31Montana~2K0.60×
32Utah~5K0.58×
33Delaware~2K0.58×
34Arkansas~4K0.56×
35Ohio~20K0.55×
36New Jersey~10K0.55×
37West Virginia~2K0.55×
38New Hampshire~2K0.55×
39Washington, District of Columbia~2K0.55×
40Maine~2K0.54×
41Texas~40K0.53×
42Nebraska~3K0.53×
43Kansas~4K0.51×
44Washington~10K0.50×
45Maryland~8K0.50×
46Virginia~10K0.47×
47Colorado~7K0.47×
48Oregon~5K0.47×
49Minnesota~6K0.43×
50Arizona~8K0.39×
Fig. 06

Affinity by region

Affinity by region — Five Star, United States
0.39×1.00×20.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Five Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Five Star audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics210.12×
02Abt ElectronicsShopping101.02×
03Key FoodShopping100.26×
04PfaltzgraffHome & Garden65.05×
0512 MonkeysMovies & TV54.68×
06P. C. Richard & SonShopping47.86×
07Paperless PostShopping42.82×
08ZipcarCars & Mobility35.93×
09Oscar IsaacMovies & TV35.62×
10AngelListBusiness & Career35.16×
11TwilioTechnology & Electronics31.80×
12Paul StanleyMusic & Radio29.41×
13Edible ArrangementsFood & Beverages27.39×
14Jon FavreauMovies & TV25.29×
15Citi TrendsShopping16.69×
16Zoe SaldanaMovies & TV16.13×
17Consumer CellularTechnology & Electronics14.89×
18DuckDuckGoInternet & Social Media12.24×
19The UPS StoreShopping11.87×
20AutoZoneCars & Mobility4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Five Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Five Star audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.00×
Convenience OrientationPREMIUM1.95×
Price SensitivityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Five Star audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Five Star have in United States?

Five Star has an estimated audience of 955,946 people in United States, concentrated in Kentucky and California.

02

What is the gender split and age of Five Star viewers?

54.7% of Five Star fans are female, 45.3% are male, with an average age of 40.1 years.

03

Which brands do Five Star fans like most?

Five Star fans show strongest brand affinity for Key Food (100.26×), LibreOffice (210.12×), and Oscar Isaac (35.62×) over the country average.

04

Where do Five Star fans live in United States?

Five Star fans in United States are most concentrated in Kentucky (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Five Star fans also like?

Beyond Five Star itself, the audience over-indexes on LibreOffice (210.12×), Oscar Isaac (35.62×), The UPS Store (11.87×), and Abt Electronics (101.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Five Star audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Five Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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