Five Star Audience in United States

Five Star has an estimated audience of 949,591 people in United States. 54.7% are female, 45.3% are male, average age 40.1. Top regions: Kentucky, Florida, California. Top brand affinities: LibreOffice, Oscar Isaac, Key Food, The UPS Store, DuckDuckGo.

The average Five Star fan in United States is 40.1 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Florida, California. Top brand affinities include LibreOffice, Oscar Isaac, Key Food, with strongest over-indexing on LibreOffice (204.81× the country average). Demographically, the Five Star audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Five Star fans

Demographic split for Five Star audience in United States
MetricValue
Female54.7%
Male45.3%
Average age40.1
Estimated audience size949,591

Audience persona

The typical Five Star fan in United States is balanced, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for LibreOffice.

Top regions in United States

Top regions ranked by reach for Five Star in United States
RegionReachAffinity
Kentucky148,70012.49×
Florida147,0322.29×
California93,7330.9×
New York77,9421.47×
Texas55,2100.68×
Georgia47,9911.64×
Pennsylvania34,9601.09×
Illinois33,3031.05×
North Carolina29,3191.03×
Indiana24,6971.42×
Ohio18,6420.64×
Alabama18,2031.37×
Michigan17,9560.72×
Massachusetts16,3230.87×
Tennessee16,0890.84×
New Jersey15,4630.64×
Louisiana13,8691.13×
Virginia12,5370.54×
Missouri12,2600.8×
Connecticut12,1221.27×
Washington10,8810.57×
South Carolina10,3780.73×
Wisconsin10,2120.71×
Mississippi9,5511.22×
Maryland9,5120.58×
Nevada9,4011.02×
Oklahoma8,2620.78×
Colorado7,9820.53×
Arizona7,8320.4×
Idaho6,2561.31×
Minnesota6,1720.45×
Iowa5,7490.73×
Oregon5,3110.49×
Arkansas4,4690.57×
New Mexico3,7380.78×
Utah3,7350.44×
Kansas3,4470.46×
Hawaii3,2030.78×
Nebraska2,1430.45×
North Dakota1,8130.93×
Rhode Island1,7920.59×
West Virginia1,5800.36×
New Hampshire1,5790.42×
Washington, District of Columbia1,3920.49×
Delaware1,0900.42×
Maine1,0290.3×
South Dakota1,0250.47×
Montana6870.26×
Vermont5920.36×
Alaska4700.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Five Star audience
BrandAffinityCategory
LibreOffice204.81×Technology & Electronics
Oscar Isaac55.42×Movies & TV
Key Food74.03×Shopping
The UPS Store12.89×Shopping
DuckDuckGo21.22×Internet & Social Media
Edible Arrangements28.33×Food & Beverages
Zoe Saldana24.7×Movies & TV
AutoZone7×Cars & Mobility
PSV Eindhoven56.36×Sports
Citi Trends25.82×Shopping
Aeroplan77.34×Travel & Leisure
WebEx40.6×Technology & Electronics
12 Monkeys57.92×Movies & TV
E.ON93.48×Home & Garden
Horoscope11.65×Health
Tumi33.02×Fashion & Accessoires
P. C. Richard & Son43.58×Shopping
Consumer Cellular16.79×Technology & Electronics
Abt Electronics51.33×Shopping
Day trading13.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Five Star audience
TraitClusterScore
Luxury OrientationPREMIUM2.78
Risk AppetiteTHRILL2.5
Price SensitivityPREMIUM1.65
Family OrientationCONSERVATISM1.24
Need for SecurityCONSERVATISM1.21
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Five Star
CountryShare
United States36.1%
Japan9.7%
United Kingdom6.0%

See Five Star audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Five Star have in United States?

Five Star has an estimated audience of 949,591 people in United States, concentrated in Kentucky and Florida.

What is the gender split and age of Five Star fans?

54.7% of Five Star fans are female, 45.3% are male, with an average age of 40.1 years.

Which brands do Five Star fans like most?

Five Star fans show strongest brand affinity for LibreOffice (204.81×), Oscar Isaac (55.42×), and Key Food (74.03×) over the country average.

Where do Five Star fans live in United States?

Five Star fans in United States are most concentrated in Kentucky (reach 148,700), Florida (reach 147,032), and California (reach 93,733). These three regions account for the largest share of the active audience.

What other brands do Five Star fans also like?

Beyond Five Star itself, the audience over-indexes on Oscar Isaac (55.42×), Key Food (74.03×), The UPS Store (12.89×), and DuckDuckGo (21.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Five Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.