Rascasse Audience Intelligence

Abt Electronics Target Market in United States

A data profile of the people who buy, follow and care about Abt Electronics in United States — modelled from more than twelve digital signal sources. Abt Electronics has an estimated audience of 486,783 people in United States.

#3822among Brand in United States#522in Shopping

The average Abt Electronics fan in United States is 45.1 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Florida.

Top brand affinities include Key Food, LibreOffice, Citi Trends, with strongest over-indexing on Key Food (165.71× the country average).

Demographically, the Abt Electronics audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abt Electronics fan in United States is balanced, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Key Food.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abt Electronics profile in United States.

Audience size
487K
in United States
Gender
47.1%♀
52.9% male
Age
45.1
average years
Country rank
#37250
Brand in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abt Electronics

47.1% are female, 52.9% are male, average age 45.1.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Abt Electronics audience in United States
MetricValue
Female47.1%
Male52.9%
Average age45.1
Estimated audience size486,783
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Abt Electronics audience in United States
Age bracketShare%
16-197%
20-2914%
30-3921%
40-4927%
50+31%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Abt Electronics audience comes from United States.

Worldwide audience distribution share by country for Abt Electronics
CountryShare
United States95.5%
China1.9%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abt Electronics audience in United States is strongest.

Fig. 05

Top regions by affinity

Abt Electronics customers by region in United States
#RegionReachAffinity×
01Illinois~400K34.85×
02Wisconsin~10K1.75×
03Indiana~10K1.31×
04Alaska<1K0.86×
05North Dakota<1K0.84×
06Vermont<1K0.84×
07South Dakota<1K0.83×
08Montana~1K0.82×
09Rhode Island~1K0.79×
10West Virginia~2K0.78×
11Maine~1K0.78×
12Delaware~1K0.78×
13Hawaii~2K0.76×
14Idaho~2K0.75×
15New Mexico~2K0.74×
16New Hampshire~1K0.74×
17Washington, District of Columbia~1K0.70×
18Mississippi~3K0.68×
19Nebraska~2K0.68×
20Arkansas~3K0.65×
21Iowa~3K0.64×
22Kansas~3K0.63×
23Utah~3K0.60×
24Oklahoma~3K0.59×
25Louisiana~4K0.57×
26Kentucky~4K0.57×
27Connecticut~3K0.56×
28Nevada~3K0.56×
29Alabama~4K0.55×
30Missouri~4K0.53×
31Oregon~3K0.53×
32Michigan~7K0.52×
33South Carolina~4K0.51×
34Arizona~5K0.50×
35Tennessee~5K0.50×
36Colorado~4K0.50×
37Minnesota~4K0.50×
38Maryland~4K0.46×
39Massachusetts~4K0.44×
40Florida~10K0.43×
41New Jersey~6K0.43×
42Washington~4K0.43×
43Virginia~5K0.42×
44Ohio~6K0.41×
45Georgia~6K0.40×
46North Carolina~6K0.40×
47New York~10K0.38×
48Pennsylvania~6K0.37×
49California~20K0.32×
50Texas~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Abt Electronics, United States
0.32×1.00×34.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abt Electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abt Electronics audience
#·InterestCategoryAffinity×
01Jessica LondonBusiness & Career222.58×
02LibreOfficeTechnology & Electronics206.22×
03Key FoodShopping165.71×
04RuskFood & Beverages163.13×
05SmashwordsLiterature152.14×
06Pocket GamerGames144.57×
07P. C. Richard & SonShopping131.88×
08Five StarMovies & TV101.02×
09Citi TrendsShopping75.13×
10Fazoli'sFood & Beverages63.34×
11Paperless PostShopping62.11×
12FlippShopping60.49×
13MacKenzie-ChildsHome & Garden60.14×
14Home2 Suites by HiltonTravel & Leisure55.88×
15KeyBankBusiness & Career50.27×
16Oscar IsaacMovies & TV47.35×
17Boscov'sFashion & Accessoires39.04×
18DuckDuckGoInternet & Social Media23.56×
19The UPS StoreShopping15.05×
20AutoZoneCars & Mobility11.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abt Electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abt Electronics audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.05×
Early Adopter MentalityPOWER2.73×
IndulgenceJOY2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abt Electronics audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
MindfulnessBALANCE1.09×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Abt Electronics's target market in United States?

Abt Electronics's target market in United States covers an estimated 486,783 people, concentrated in Illinois and California.

02

What is the gender split and age of Abt Electronics customers?

47.1% of the Abt Electronics audience are female, 52.9% are male, with an average age of 45.1 years.

03

Which brands do Abt Electronics fans like most?

Abt Electronics fans show strongest brand affinity for Key Food (165.71×), LibreOffice (206.22×), and Citi Trends (75.13×) over the country average.

04

Where do Abt Electronics fans live in United States?

Abt Electronics fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Abt Electronics fans also like?

Beyond Abt Electronics itself, the audience over-indexes on LibreOffice (206.22×), Citi Trends (75.13×), Jessica London (222.58×), and P. C. Richard & Son (131.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Abt Electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Abt Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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