WellCare Audience in United States

WellCare logo

WellCare has an estimated audience of 1,240,014 people in United States. 66.2% are female, 33.8% are male, average age 47.8. Top regions: Texas, Florida, California. Top brand affinities: Swiss Chalet, Petro-Canada, Key Food, Humana, Save-On-Foods.

The average WellCare fan in United States is 47.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Swiss Chalet, Petro-Canada, Key Food, with strongest over-indexing on Swiss Chalet (164.28× the country average). Demographically, the WellCare audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of WellCare fans

Demographic split for WellCare audience in United States
MetricValue
Female66.2%
Male33.8%
Average age47.8
Estimated audience size1,240,014

Audience persona

The typical WellCare fan in United States is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Swiss Chalet.

Top regions in United States

Top regions ranked by reach for WellCare in United States
RegionReachAffinity
Texas119,8011.12×
Florida111,4521.33×
California95,4870.7×
New York93,6761.35×
North Carolina80,1252.15×
Kentucky51,6803.32×
Illinois42,8731.04×
New Jersey40,2571.28×
Georgia39,2081.03×
Pennsylvania35,4190.85×
Ohio31,0560.81×
Michigan30,1870.93×
Arizona26,7601.06×
South Carolina26,3111.41×
Tennessee25,6841.03×
Washington23,2480.93×
Massachusetts22,4180.92×
Virginia21,6430.72×
Indiana20,7530.92×
Maryland18,8800.89×
Missouri18,3600.92×
Louisiana15,8210.99×
Arkansas14,5531.42×
Wisconsin14,5520.78×
Mississippi14,4041.41×
Oregon13,6890.96×
Connecticut13,5871.09×
Colorado12,6970.65×
Alabama12,5450.72×
Nevada11,5660.96×
Oklahoma11,1400.81×
Iowa9,7120.95×
Minnesota9,4480.53×
Kansas9,3040.95×
Maine7,8611.77×
New Hampshire6,4811.33×
Nebraska5,4810.88×
New Mexico4,0920.66×
Idaho3,9980.64×
Delaware3,8761.13×
West Virginia3,8390.66×
Vermont3,4001.56×
Utah3,2830.3×
Hawaii3,0920.58×
Rhode Island2,8820.73×
Montana2,6570.77×
South Dakota2,5430.89×
North Dakota1,6890.66×
Washington, District of Columbia1,5230.41×
Wyoming1,2390.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WellCare audience
BrandAffinityCategory
Swiss Chalet164.28×Home & Garden
Petro-Canada191.27×Cars & Mobility
Key Food31.39×Shopping
Humana22.49×Health
Save-On-Foods110.09×Food & Beverages
Giant Tiger162.85×Shopping
Santa Isabel (supermarkets)164.09×Shopping
Friendly's28.14×Food & Beverages
Guylian162.46×Food & Beverages
Vax (vacuum)81.22×Home & Garden
Discount Tire7.52×Shopping
Boscov's16.64×Fashion & Accessoires
AutoZone4.69×Cars & Mobility
Aeroplan60.32×Travel & Leisure
Google News6.82×News
CityLine43.66×Travel & Leisure
NEC40.71×Technology & Electronics
Tropical Smoothie Cafe10.89×Food & Beverages
Aetna14.04×Business & Career
Pfaltzgraff63.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WellCare audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Price SensitivityPREMIUM1.72
Career OrientationPOWER1.37
Quality AwarenessPREMIUM1.26
Family OrientationCONSERVATISM1.18
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for WellCare
CountryShare
United States82.1%
Philippines2.3%
Egypt2.0%

See WellCare audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does WellCare have in United States?

WellCare has an estimated audience of 1,240,014 people in United States, concentrated in Texas and Florida.

What is the gender split and age of WellCare fans?

66.2% of WellCare fans are female, 33.8% are male, with an average age of 47.8 years.

Which brands do WellCare fans like most?

WellCare fans show strongest brand affinity for Swiss Chalet (164.28×), Petro-Canada (191.27×), and Key Food (31.39×) over the country average.

Where do WellCare fans live in United States?

WellCare fans in United States are most concentrated in Texas (reach 119,801), Florida (reach 111,452), and California (reach 95,487). These three regions account for the largest share of the active audience.

What other brands do WellCare fans also like?

Beyond WellCare itself, the audience over-indexes on Petro-Canada (191.27×), Key Food (31.39×), Humana (22.49×), and Save-On-Foods (110.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WellCare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.