Rascasse Audience Intelligence

WellCare Target Market in United States

A data profile of the people who buy, follow and care about WellCare in United States — modelled from more than twelve digital signal sources. WellCare has an estimated audience of 1,288,200 people in United States.

#2032among Brand in United States#630in Health

The average WellCare fan in United States is 47.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Fazoli's, Swiss Chalet, Petro-Canada, with strongest over-indexing on Fazoli's (43.26× the country average).

Demographically, the WellCare audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WellCare fan in United States is more female, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Fazoli's.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WellCare profile in United States.

Audience size
1.3M
in United States
Gender
66.2%♀
33.8% male
Age
47.8
average years
Country rank
#19844
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WellCare

66.2% are female, 33.8% are male, average age 47.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for WellCare audience in United States
MetricValue
Female66.2%
Male33.8%
Average age47.8
Estimated audience size1,288,200
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the WellCare audience in United States
Age bracketShare%
16-196%
20-2912%
30-3916%
40-4918%
50+47%
Fig. 04

Worldwide distribution

81.9%

of the worldwide WellCare audience comes from United States.

Worldwide audience distribution share by country for WellCare
CountryShare
United States81.9%
Philippines2.2%
Egypt1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WellCare audience in United States is strongest.

Fig. 05

Top regions by affinity

WellCare customers by region in United States
#RegionReachAffinity×
01Kentucky~50K3.08×
02North Carolina~70K1.97×
03Maine~8K1.75×
04Vermont~4K1.62×
05Mississippi~20K1.56×
06South Carolina~30K1.42×
07Delaware~5K1.40×
08Iowa~10K1.38×
09Arkansas~10K1.28×
10New Hampshire~6K1.26×
11Florida~100K1.21×
12New York~80K1.15×
13New Jersey~40K1.13×
14Missouri~20K1.08×
15Nebraska~7K1.07×
16Connecticut~10K1.05×
17Indiana~20K1.04×
18Tennessee~30K1.01×
19Oregon~10K1.01×
20South Dakota~3K1.01×
21Ohio~40K0.98×
22Louisiana~20K0.97×
23Montana~3K0.97×
24Illinois~40K0.96×
25Arizona~20K0.96×
26Texas~100K0.95×
27Maryland~20K0.94×
28Pennsylvania~40K0.92×
29Georgia~30K0.91×
30Nevada~10K0.91×
31Wyoming~2K0.90×
32North Dakota~2K0.88×
33Washington~20K0.87×
34Kansas~9K0.87×
35Michigan~30K0.84×
36Wisconsin~20K0.81×
37Oklahoma~10K0.79×
38Massachusetts~20K0.78×
39West Virginia~5K0.78×
40Idaho~5K0.77×
41Rhode Island~3K0.75×
42Minnesota~10K0.71×
43Virginia~20K0.70×
44California~90K0.66×
45Alabama~10K0.66×
46Colorado~10K0.60×
47New Mexico~4K0.60×
48Hawaii~3K0.57×
49Washington, District of Columbia~2K0.46×
50Utah~4K0.39×
Fig. 06

Affinity by region

Affinity by region — WellCare, United States
0.39×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WellCare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WellCare audience
#·InterestCategoryAffinity×
01Petro-CanadaCars & Mobility191.27×
02Swiss ChaletHome & Garden164.28×
03Santa Isabel (supermarkets)Shopping164.09×
04Giant TigerShopping162.85×
05GuylianFood & Beverages162.46×
06Save-On-FoodsFood & Beverages110.09×
07Vax (vacuum)Home & Garden81.22×
08PfaltzgraffHome & Garden63.85×
09AeroplanTravel & Leisure60.32×
10CityLineTravel & Leisure43.66×
11Fazoli'sFood & Beverages43.26×
12NECTechnology & Electronics40.71×
13Key FoodShopping31.39×
14Friendly'sFood & Beverages28.14×
15HumanaHealth22.49×
16Boscov'sFashion & Accessoires16.64×
17Tropical Smoothie CafeFood & Beverages10.89×
18Discount TireShopping7.52×
19Google NewsNews6.82×
20AutoZoneCars & Mobility4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WellCare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WellCare audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.58×
SpiritualityBALANCE1.41×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WellCare audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Sports ActivityPOWER0.97×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WellCare's target market in United States?

WellCare's target market in United States covers an estimated 1,288,200 people, concentrated in Texas and Florida.

02

What is the gender split and age of WellCare customers?

66.2% of the WellCare audience are female, 33.8% are male, with an average age of 47.8 years.

03

Which brands do WellCare fans like most?

WellCare fans show strongest brand affinity for Fazoli's (43.26×), Swiss Chalet (164.28×), and Petro-Canada (191.27×) over the country average.

04

Where do WellCare fans live in United States?

WellCare fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do WellCare fans also like?

Beyond WellCare itself, the audience over-indexes on Swiss Chalet (164.28×), Petro-Canada (191.27×), Key Food (31.39×), and Humana (22.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See WellCare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WellCare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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