Rascasse Audience Intelligence

CityLine Target Market in United States

A data profile of the people who buy, follow and care about CityLine in United States — modelled from more than twelve digital signal sources. CityLine has an estimated audience of 602,923 people in United States.

#62among Airline in United States#3386among Brand in United States#2564in Travel & Leisure

The average CityLine fan in United States is 37.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Washington.

Top brand affinities include Dredd, WD-40, WellCare, with strongest over-indexing on Dredd (86.48× the country average).

Demographically, the CityLine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CityLine fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Dredd.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CityLine profile in United States.

Audience size
603K
in United States
Gender
68.7%♀
31.3% male
Age
37.6
average years
Country rank
#32712
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CityLine

68.7% are female, 31.3% are male, average age 37.6.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for CityLine audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.6
Estimated audience size602,923
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the CityLine audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

61.1%

of the worldwide CityLine audience comes from United States.

Worldwide audience distribution share by country for CityLine
CountryShare
United States61.1%
Japan14.2%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CityLine audience in United States is strongest.

Fig. 05

Top regions by affinity

CityLine customers by region in United States
#RegionReachAffinity×
01Washington~100K10.95×
02Texas~500K10.37×
03California~200K3.42×
04New York~70K2.02×
05Connecticut~10K1.77×
06Oregon~10K1.47×
07Washington, District of Columbia~3K1.46×
08Massachusetts~10K1.08×
09Utah~6K1.02×
10Rhode Island~2K0.98×
11Alaska~1K0.97×
12Vermont~1K0.96×
13New Jersey~10K0.95×
14North Dakota~1K0.95×
15South Dakota~1K0.94×
16Nevada~5K0.93×
17Montana~2K0.92×
18Iowa~5K0.90×
19Delaware~2K0.90×
20Illinois~20K0.89×
21Hawaii~2K0.89×
22Arizona~10K0.88×
23West Virginia~3K0.88×
24New Hampshire~2K0.88×
25Maine~2K0.88×
26Idaho~3K0.87×
27Mississippi~4K0.86×
28New Mexico~3K0.86×
29Nebraska~3K0.85×
30Kentucky~6K0.83×
31Arkansas~4K0.83×
32Pennsylvania~20K0.82×
33Kansas~4K0.82×
34Alabama~7K0.81×
35South Carolina~7K0.80×
36Louisiana~6K0.80×
37Oklahoma~5K0.80×
38Virginia~10K0.76×
39Wisconsin~7K0.74×
40Minnesota~7K0.74×
41Tennessee~9K0.73×
42Indiana~8K0.71×
43Maryland~7K0.70×
44Missouri~7K0.69×
45Colorado~7K0.68×
46Georgia~10K0.67×
47Michigan~10K0.63×
48North Carolina~10K0.60×
49Ohio~10K0.58×
50Florida~20K0.45×
Fig. 06

Affinity by region

Affinity by region — CityLine, United States
0.45×1.00×10.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CityLine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CityLine audience
#·InterestCategoryAffinity×
01DreddMovies & TV86.48×
02PfaltzgraffHome & Garden44.57×
03WellCareHealth43.66×
04WeledaBeauty & Wellness42.31×
05WD-40Home & Garden39.13×
06Dutch WonderlandTravel & Leisure28.89×
07Friendly'sFood & Beverages26.45×
08KérastaseBeauty & Wellness20.43×
09Vera FarmigaMovies & TV20.00×
10Boscov'sFashion & Accessoires18.95×
11House of Cards (U.S. TV series)Movies & TV13.93×
12Alan JacksonMusic & Radio12.90×
13Kelsea BalleriniMusic & Radio11.75×
14Catherine O'HaraMovies & TV9.21×
15FlightAwareTravel & Leisure5.98×
16Loyalty programShopping5.78×
17Five BelowShopping5.33×
18Planet FitnessSports3.27×
19FedExBusiness & Career3.24×
20PinterestInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CityLine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CityLine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.14×
PatriotismCONSERVATISM1.98×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CityLine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CityLine's target market in United States?

CityLine's target market in United States covers an estimated 602,923 people, concentrated in Texas and California.

02

What is the gender split and age of CityLine customers?

68.7% of the CityLine audience are female, 31.3% are male, with an average age of 37.6 years.

03

Which brands do CityLine fans like most?

CityLine fans show strongest brand affinity for Dredd (86.48×), WD-40 (39.13×), and WellCare (43.66×) over the country average.

04

Where do CityLine fans live in United States?

CityLine fans in United States are most concentrated in Texas (reach ~500K), California (reach ~200K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do CityLine fans also like?

Beyond CityLine itself, the audience over-indexes on WD-40 (39.13×), WellCare (43.66×), Boscov's (18.95×), and Catherine O'Hara (9.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CityLine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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