Home inspection Audience in United States

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Home inspection has an estimated audience of 2,926,922 people in United States. 37.0% are female, 63.0% are male, average age 42.7. Top regions: Texas, Florida, California. Top brand affinities: Building inspection, PropertyRoom, SGS, Shipley Do-Nuts, FH Aachen.

The average Home inspection fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Building inspection, PropertyRoom, SGS, with strongest over-indexing on Building inspection (47.79× the country average). Demographically, the Home inspection audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home inspection fans

Demographic split for Home inspection audience in United States
MetricValue
Female37.0%
Male63.0%
Average age42.7
Estimated audience size2,926,922

Audience persona

The typical Home inspection fan in United States is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Building inspection.

Top regions in United States

Top regions ranked by reach for Home inspection in United States
RegionReachAffinity
Texas313,4051.25×
Florida303,3241.53×
California262,8720.82×
New York136,9370.84×
Georgia116,8861.3×
Illinois98,7861.01×
North Carolina98,7631.12×
Michigan92,6331.21×
Ohio92,2141.02×
Pennsylvania79,3240.8×
Oklahoma71,1472.19×
Tennessee70,4951.2×
Virginia69,2920.97×
Washington67,8331.16×
Arizona65,0181.09×
New Jersey64,4790.87×
Indiana60,3491.13×
Maryland55,2571.1×
Oregon54,6851.63×
South Carolina52,9581.2×
Alabama52,6491.29×
Kentucky45,3951.24×
Missouri44,8860.95×
Colorado44,7780.97×
Wisconsin44,3271.01×
Massachusetts43,9940.76×
Louisiana39,2901.04×
Minnesota37,2310.89×
Utah27,5381.05×
Connecticut25,6000.87×
Arkansas25,0941.04×
Iowa21,2210.88×
Mississippi20,6900.86×
Idaho20,5991.4×
Nevada19,5440.69×
Kansas19,2760.84×
New Mexico12,9230.88×
West Virginia11,7900.87×
Rhode Island11,0961.19×
Nebraska11,0410.75×
Maine10,8551.04×
New Hampshire8,4230.73×
Hawaii8,1530.65×
Delaware8,0050.99×
Montana6,3640.78×
Washington, District of Columbia5,1750.59×
South Dakota4,6830.69×
Alaska4,5950.73×
North Dakota3,8770.64×
Wyoming3,0650.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home inspection audience
BrandAffinityCategory
Building inspection47.79×Home & Garden
PropertyRoom49.92×Home & Garden
SGS49.65×Business & Career
Shipley Do-Nuts10.85×Food & Beverages
FH Aachen67.14×Business & Career
Divine Design33.06×Movies & TV
LinkedIn1.56×Internet & Social Media
Dollar Tree1.69×Shopping
Hobby Lobby1.61×Home & Garden
Real estate broker1.67×Home & Garden
Mortgage loans1.68×Business & Career
Five Below2.18×Shopping
HomeSense7.42×Home & Garden
Indeed.com1.6×Business & Career
1st Phorm11.96×Health
Menards1.94×Home & Garden
Design on a Dime32.74×Movies & TV
Renovation1.59×Home & Garden
Home repair1.74×Home & Garden
Property1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home inspection audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
Career OrientationPOWER1.59
Family OrientationCONSERVATISM1.46
Need for SecurityCONSERVATISM1.43
DIY MentalityTHRILL1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Home inspection
CountryShare
United States50.8%
Canada7.5%
India6.9%

See Home inspection audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home inspection have in United States?

Home inspection has an estimated audience of 2,926,922 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Home inspection fans?

37.0% of Home inspection fans are female, 63.0% are male, with an average age of 42.7 years.

Which brands do Home inspection fans like most?

Home inspection fans show strongest brand affinity for Building inspection (47.79×), PropertyRoom (49.92×), and SGS (49.65×) over the country average.

Where do Home inspection fans live in United States?

Home inspection fans in United States are most concentrated in Texas (reach 313,405), Florida (reach 303,324), and California (reach 262,872). These three regions account for the largest share of the active audience.

What other brands do Home inspection fans also like?

Beyond Home inspection itself, the audience over-indexes on PropertyRoom (49.92×), SGS (49.65×), Shipley Do-Nuts (10.85×), and FH Aachen (67.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home inspection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.