Rascasse Audience Intelligence

Home inspection Audience in United States

A data profile of the people who buy, follow and care about Home inspection in United States — modelled from more than twelve digital signal sources. Home inspection has an estimated audience of 2,926,922 people in United States.

#5177among Topic in United States#645in Home & Garden

The average Home inspection fan in United States is 42.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Building inspection, PropertyRoom, SGS, with strongest over-indexing on Building inspection (47.79× the country average).

Demographically, the Home inspection audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home inspection fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Building inspection.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home inspection profile in United States.

Audience size
2.9M
in United States
Gender
37.0%♀
63.0% male
Age
42.7
average years
Country rank
#10511
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home inspection fans

37.0% are female, 63.0% are male, average age 42.7.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Home inspection audience in United States
MetricValue
Female37.0%
Male63.0%
Average age42.7
Estimated audience size2,926,922
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Home inspection audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Home inspection audience comes from United States.

Worldwide audience distribution share by country for Home inspection
CountryShare
United States50.8%
Canada7.5%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home inspection audience in United States is strongest.

Fig. 05

Top regions by affinity

Home inspection fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~60K2.46×
02Oklahoma~60K1.85×
03Oregon~60K1.74×
04South Carolina~70K1.50×
05Florida~300K1.42×
06Idaho~20K1.31×
07Rhode Island~10K1.23×
08Wyoming~5K1.20×
09Alabama~50K1.19×
10Michigan~90K1.18×
11Texas~300K1.17×
12Tennessee~70K1.17×
13Kentucky~40K1.17×
14Georgia~100K1.16×
15Kansas~30K1.16×
16Indiana~60K1.14×
17Arizona~70K1.10×
18Maryland~50K1.08×
19Washington~60K1.03×
20North Carolina~90K1.02×
21Utah~30K1.01×
22Maine~10K1.01×
23Louisiana~40K0.99×
24Ohio~90K0.98×
25Arkansas~20K0.98×
26Delaware~8K0.97×
27Massachusetts~60K0.96×
28New Hampshire~10K0.95×
29Virginia~70K0.94×
30Missouri~40K0.94×
31Colorado~40K0.91×
32Wisconsin~40K0.91×
33Illinois~90K0.90×
34West Virginia~10K0.88×
35Mississippi~20K0.87×
36New Mexico~10K0.86×
37Alaska~5K0.84×
38Minnesota~30K0.83×
39Montana~7K0.83×
40Connecticut~20K0.81×
41New Jersey~60K0.80×
42New York~100K0.79×
43Nebraska~10K0.79×
44South Dakota~5K0.77×
45Pennsylvania~70K0.76×
46North Dakota~5K0.76×
47California~200K0.73×
48Nevada~20K0.71×
49Hawaii~8K0.67×
50Washington, District of Columbia~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Home inspection, United States
0.67×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home inspection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home inspection audience
#·InterestCategoryAffinity×
01FH AachenBusiness & Career67.14×
02PropertyRoomHome & Garden49.92×
03SGSBusiness & Career49.65×
04Building inspectionHome & Garden47.79×
05Divine DesignMovies & TV33.06×
06Design on a DimeMovies & TV32.74×
07Home and AwayMovies & TV14.80×
081st PhormHealth11.96×
09Shipley Do-NutsFood & Beverages10.85×
10HomeSenseHome & Garden7.42×
11Five BelowShopping2.18×
12MenardsHome & Garden1.94×
13Home repairHome & Garden1.74×
14Dollar TreeShopping1.69×
15Mortgage loansBusiness & Career1.68×
16Real estate brokerHome & Garden1.67×
17Sam's ClubShopping1.63×
18Hobby LobbyHome & Garden1.61×
19Indeed.comBusiness & Career1.60×
20RenovationHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home inspection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home inspection audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.38×
Community OrientationOPEN1.36×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home inspection audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.00×
Luxury OrientationPREMIUM1.02×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home inspection have in United States?

Home inspection has an estimated audience of 2,926,922 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Home inspection fans?

37.0% of Home inspection fans are female, 63.0% are male, with an average age of 42.7 years.

03

Which brands do Home inspection fans like most?

Home inspection fans show strongest brand affinity for Building inspection (47.79×), PropertyRoom (49.92×), and SGS (49.65×) over the country average.

04

Where do Home inspection fans live in United States?

Home inspection fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home inspection fans also like?

Beyond Home inspection itself, the audience over-indexes on PropertyRoom (49.92×), SGS (49.65×), Shipley Do-Nuts (10.85×), and FH Aachen (67.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home inspection audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home inspection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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