Rascasse Audience Intelligence

Divine Design Audience in United States

A data profile of the people who buy, follow and care about Divine Design in United States — modelled from more than twelve digital signal sources. Divine Design has an estimated audience of 165,670 people in United States.

#1143among TV series in United States#5436among Movie / TV Show / Series in United States#10687in Movies & TV

The average Divine Design fan in United States is 45.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Utah.

Top brand affinities include Home inspection, Dollar Tree, Menards, with strongest over-indexing on Home inspection (33.06× the country average).

Demographically, the Divine Design audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divine Design fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Home inspection.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divine Design profile in United States.

Audience size
166K
in United States
Gender
71.3%♀
28.7% male
Age
45.9
average years
Country rank
#63721
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divine Design viewers

71.3% are female, 28.7% are male, average age 45.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Divine Design audience in United States
MetricValue
Female71.3%
Male28.7%
Average age45.9
Estimated audience size165,670
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Divine Design audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4928%
50+33%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Divine Design audience comes from United States.

Worldwide audience distribution share by country for Divine Design
CountryShare
United States68.7%
India14.2%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divine Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Divine Design fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K8.21×
02Utah~10K6.68×
03Idaho~1K1.37×
04Vermont<1K1.15×
05Alaska<1K1.12×
06South Dakota<1K1.08×
07North Dakota<1K1.08×
08Montana<1K1.03×
09West Virginia<1K1.00×
10Arizona~3K0.99×
11Rhode Island<1K0.99×
12Delaware<1K0.99×
13Alabama~2K0.97×
14Maine<1K0.96×
15Tennessee~3K0.95×
16Hawaii<1K0.95×
17New Hampshire<1K0.95×
18Washington~3K0.94×
19Washington, District of Columbia<1K0.93×
20Missouri~2K0.92×
21Mississippi~1K0.92×
22New Mexico<1K0.92×
23Nebraska<1K0.92×
24New Jersey~4K0.91×
25Arkansas~1K0.90×
26Kansas~1K0.89×
27North Carolina~4K0.88×
28South Carolina~2K0.88×
29Kentucky~2K0.88×
30Iowa~1K0.88×
31Louisiana~2K0.87×
32Oklahoma~2K0.86×
33Nevada~1K0.86×
34Georgia~4K0.85×
35Connecticut~1K0.85×
36Illinois~5K0.84×
37Oregon~2K0.84×
38Indiana~3K0.83×
39Wisconsin~2K0.82×
40Massachusetts~3K0.81×
41Virginia~3K0.80×
42Minnesota~2K0.79×
43Maryland~2K0.78×
44Colorado~2K0.78×
45Ohio~4K0.75×
46Michigan~3K0.73×
47Pennsylvania~4K0.70×
48Texas~9K0.66×
49California~10K0.62×
50New York~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Divine Design, United States
0.61×1.00×8.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divine Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divine Design audience
#·InterestCategoryAffinity×
01Home inspectionHome & Garden33.06×
02Roche BoboisHome & Garden18.50×
03Waffle HouseFood & Beverages6.79×
04Dollar TreeShopping6.37×
05MenardsHome & Garden5.16×
06Non-alcoholic beverageFood & Beverages4.33×
07Ace HardwareHome & Garden2.95×
08PinterestInternet & Social Media2.62×
09EtsyFashion & Accessoires2.54×
10Beauty salonsBeauty & Wellness2.35×
11Home improvementHome & Garden2.11×
12WineFood & Beverages2.06×
13RecipesFood & Beverages1.96×
14Health careBusiness & Career1.91×
15WalmartShopping1.85×
16CookingFood & Beverages1.82×
17FurnitureHome & Garden1.82×
18Alcoholic beveragesFood & Beverages1.81×
19XInternet & Social Media1.73×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divine Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divine Design audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
SpiritualityBALANCE1.69×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divine Design audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
ExtroversionTHRILL0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divine Design have in United States?

Divine Design has an estimated audience of 165,670 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Divine Design viewers?

71.3% of Divine Design fans are female, 28.7% are male, with an average age of 45.9 years.

03

Which brands do Divine Design fans like most?

Divine Design fans show strongest brand affinity for Home inspection (33.06×), Dollar Tree (6.37×), and Menards (5.16×) over the country average.

04

Where do Divine Design fans live in United States?

Divine Design fans in United States are most concentrated in Florida (reach ~90K), California (reach ~10K), and Utah (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Divine Design fans also like?

Beyond Divine Design itself, the audience over-indexes on Dollar Tree (6.37×), Menards (5.16×), Waffle House (6.79×), and Pinterest (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Divine Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divine Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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