Rascasse Audience Intelligence

1st Phorm Target Market in United States

A data profile of the people who buy, follow and care about 1st Phorm in United States — modelled from more than twelve digital signal sources. 1st Phorm has an estimated audience of 1,000,090 people in United States.

#2410among Brand in United States#706in Health

The average 1st Phorm fan in United States is 35.1 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, California.

Top brand affinities include Dollar Tree, Planet Fitness, Home inspection, with strongest over-indexing on Dollar Tree (5.3× the country average).

Demographically, the 1st Phorm audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1st Phorm fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Dollar Tree.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1st Phorm profile in United States.

Audience size
1M
in United States
Gender
42.5%♀
57.5% male
Age
35.1
average years
Country rank
#23665
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 1st Phorm

42.5% are female, 57.5% are male, average age 35.1.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for 1st Phorm audience in United States
MetricValue
Female42.5%
Male57.5%
Average age35.1
Estimated audience size1,000,090
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the 1st Phorm audience in United States
Age bracketShare%
16-1919%
20-2932%
30-3926%
40-4915%
50+8%
Fig. 04

Worldwide distribution

92.9%

of the worldwide 1st Phorm audience comes from United States.

Worldwide audience distribution share by country for 1st Phorm
CountryShare
United States92.9%
Canada2.9%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1st Phorm audience in United States is strongest.

Fig. 05

Top regions by affinity

1st Phorm customers by region in United States
#RegionReachAffinity×
01Missouri~80K5.05×
02Iowa~20K2.29×
03South Dakota~5K2.07×
04Wyoming~3K1.93×
05Kansas~10K1.78×
06Montana~5K1.69×
07Nebraska~8K1.65×
08North Dakota~3K1.61×
09Wisconsin~20K1.47×
10Idaho~7K1.41×
11Colorado~20K1.22×
12Minnesota~20K1.15×
13Illinois~40K1.08×
14Utah~10K1.08×
15Indiana~20K1.02×
16Oklahoma~10K1.00×
17Arkansas~8K1.00×
18West Virginia~4K0.94×
19Arizona~20K0.91×
20Alaska~2K0.88×
21New Hampshire~3K0.86×
22Tennessee~20K0.85×
23Maine~3K0.84×
24New Mexico~4K0.82×
25Alabama~10K0.79×
26Ohio~20K0.76×
27Kentucky~10K0.76×
28Nevada~7K0.76×
29Michigan~20K0.72×
30Oregon~8K0.71×
31Texas~60K0.68×
32Pennsylvania~20K0.68×
33North Carolina~20K0.68×
34Washington~10K0.68×
35South Carolina~10K0.67×
36Louisiana~9K0.67×
37Florida~40K0.63×
38Hawaii~3K0.63×
39Connecticut~6K0.62×
40Mississippi~5K0.62×
41Delaware~2K0.58×
42Georgia~20K0.57×
43Virginia~10K0.56×
44Rhode Island~2K0.55×
45California~60K0.51×
46New Jersey~10K0.48×
47Massachusetts~10K0.48×
48New York~30K0.45×
49Maryland~8K0.45×
50Washington, District of Columbia~1K0.44×
Fig. 06

Affinity by region

Affinity by region — 1st Phorm, United States
0.44×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1st Phorm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1st Phorm audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages16.88×
02JACOBSFood & Beverages16.88×
03Home inspectionHome & Garden11.96×
04True Food KitchenFood & Beverages10.58×
05BiohackingTechnology & Electronics8.98×
06Protein barFood & Beverages5.38×
07Dollar TreeShopping5.30×
08High-intensity interval trainingSports4.10×
0924 Hour FitnessSports3.98×
10Bath and BodyworksShopping3.55×
11Planet FitnessSports3.20×
12Diaper bagKids & Family3.13×
13LivemusicMusic & Radio2.85×
14LA FitnessSports2.61×
15Property finderHome & Garden2.55×
16Subscription business modelShopping2.06×
17VeganismFood & Beverages1.70×
18EnergyHome & Garden1.59×
19BeerFood & Beverages1.53×
20WineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1st Phorm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1st Phorm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
IndulgenceJOY1.58×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1st Phorm audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
SustainabilityBALANCE0.83×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 1st Phorm's target market in United States?

1st Phorm's target market in United States covers an estimated 1,000,090 people, concentrated in Missouri and Texas.

02

What is the gender split and age of 1st Phorm customers?

42.5% of the 1st Phorm audience are female, 57.5% are male, with an average age of 35.1 years.

03

Which brands do 1st Phorm fans like most?

1st Phorm fans show strongest brand affinity for Dollar Tree (5.3×), Planet Fitness (3.2×), and Home inspection (11.96×) over the country average.

04

Where do 1st Phorm fans live in United States?

1st Phorm fans in United States are most concentrated in Missouri (reach ~80K), Texas (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do 1st Phorm fans also like?

Beyond 1st Phorm itself, the audience over-indexes on Planet Fitness (3.2×), Home inspection (11.96×), Livemusic (2.85×), and Bath and Bodyworks (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See 1st Phorm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1st Phorm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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