1st Phorm Audience in United States

1st Phorm logo

1st Phorm has an estimated audience of 1,013,983 people in United States. 42.5% are female, 57.5% are male, average age 35.1. Top regions: Missouri, Texas, California. Top brand affinities: Moto Guzzi, Autism Awareness, Diabetes mellitus awareness, Ronnie Coleman, Microblogging.

The average 1st Phorm fan in United States is 35.1 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Moto Guzzi, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Moto Guzzi (73.94× the country average). Demographically, the 1st Phorm audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of 1st Phorm fans

Demographic split for 1st Phorm audience in United States
MetricValue
Female42.5%
Male57.5%
Average age35.1
Estimated audience size1,013,983

Audience persona

The typical 1st Phorm fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for 1st Phorm in United States
RegionReachAffinity
Missouri79,7414.88×
Texas64,1970.74×
California60,4190.54×
Florida45,2170.66×
Illinois38,3071.13×
New York27,3480.48×
Pennsylvania24,0140.7×
Ohio24,0010.77×
North Carolina22,0600.72×
Wisconsin22,0601.45×
Colorado21,1921.33×
Michigan20,0950.76×
Arizona19,9530.96×
Indiana19,1391.03×
Iowa18,7952.25×
Georgia18,5710.59×
Tennessee18,0670.89×
Minnesota16,7691.15×
Washington15,1500.74×
Virginia14,4750.59×
Kansas14,3501.8×
New Jersey12,5860.49×
Oklahoma11,5821.03×
Alabama10,8160.76×
South Carolina10,4350.68×
Massachusetts10,1850.51×
Utah10,1651.12×
Kentucky9,5210.75×
Louisiana8,5520.65×
Oregon8,5210.73×
Nebraska8,3571.64×
Arkansas7,9880.96×
Maryland7,5360.43×
Nevada7,5270.77×
Idaho7,2531.43×
Connecticut6,1420.6×
Montana4,7551.69×
Mississippi4,7050.56×
South Dakota4,5581.94×
West Virginia4,0780.86×
New Mexico4,0350.79×
New Hampshire3,3840.85×
North Dakota3,2591.56×
Maine2,9340.81×
Wyoming2,9331.95×
Hawaii2,6140.6×
Alaska1,8160.84×
Rhode Island1,4760.46×
Delaware1,3730.49×
Washington, District of Columbia1,0070.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1st Phorm audience
BrandAffinityCategory
Moto Guzzi73.94×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ronnie Coleman30.98×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.36×Internet & Social Media
Indeed.com5.26×Business & Career
Livemusic6.78×Music & Radio
Dollar Tree4.78×Shopping
Enterprise Rent-A-Car6.79×Cars & Mobility
Income tax13.19×Business & Career
French toast27.01×Food & Beverages
Capital One4×Business & Career
Kimchi27.58×Food & Beverages
Aaron Rodgers5.86×Sports
Diaper bag5.99×Kids & Family
CarGurus5.13×Cars & Mobility
Zac Efron8.05×Movies & TV
Google News4.86×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1st Phorm audience
TraitClusterScore
PatriotismCONSERVATISM1.79
Sports ActivityPOWER1.43
Healthy LifestyleBALANCE1.4
Luxury OrientationPREMIUM1.32
MindfulnessBALANCE1.24
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for 1st Phorm
CountryShare
United States93.2%
Canada2.8%
India1.3%

See 1st Phorm audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does 1st Phorm have in United States?

1st Phorm has an estimated audience of 1,013,983 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of 1st Phorm fans?

42.5% of 1st Phorm fans are female, 57.5% are male, with an average age of 35.1 years.

Which brands do 1st Phorm fans like most?

1st Phorm fans show strongest brand affinity for Moto Guzzi (73.94×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do 1st Phorm fans live in United States?

1st Phorm fans in United States are most concentrated in Missouri (reach 79,741), Texas (reach 64,197), and California (reach 60,419). These three regions account for the largest share of the active audience.

What other brands do 1st Phorm fans also like?

Beyond 1st Phorm itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Ronnie Coleman (30.98×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1st Phorm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.