Rascasse Audience Intelligence

Kimchi Audience in United States

A data profile of the people who buy, follow and care about Kimchi in United States — modelled from more than twelve digital signal sources. Kimchi has an estimated audience of 1,157,793 people in United States.

#149among Dish in United States#8173among Topic in United States#1218in Food & Beverages

The average Kimchi fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sweet (band), Scallop, Yakult, with strongest over-indexing on Sweet (band) (40.49× the country average).

Demographically, the Kimchi audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kimchi fan in United States is more female, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Sweet (band).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kimchi profile in United States.

Audience size
1.2M
in United States
Gender
64.6%♀
35.4% male
Age
32.5
average years
Country rank
#21398
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kimchi fans

64.6% are female, 35.4% are male, average age 32.5.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Kimchi audience in United States
MetricValue
Female64.6%
Male35.4%
Average age32.5
Estimated audience size1,157,793
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Kimchi audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Kimchi audience comes from United States.

Worldwide audience distribution share by country for Kimchi
CountryShare
Japan16.6%
South Korea9.7%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kimchi audience in United States is strongest.

Fig. 05

Top regions by affinity

Kimchi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.15×
02Michigan~40K1.23×
03Florida~90K1.16×
04Texas~100K1.10×
05Georgia~40K1.08×
06Kansas~10K1.08×
07Illinois~40K1.07×
08Nevada~10K1.07×
09New York~70K1.06×
10Indiana~20K1.05×
11Ohio~40K1.04×
12North Carolina~40K1.04×
13Massachusetts~20K1.04×
14Tennessee~20K1.03×
15Oklahoma~10K1.03×
16Kentucky~10K1.02×
17North Dakota~2K1.02×
18Arizona~20K1.01×
19Louisiana~20K1.01×
20Missouri~20K1.00×
21Pennsylvania~40K0.99×
22Minnesota~20K0.99×
23Connecticut~10K0.99×
24Iowa~9K0.99×
25Nebraska~6K0.99×
26New Jersey~30K0.98×
27South Carolina~20K0.98×
28Alabama~20K0.98×
29California~100K0.97×
30Virginia~30K0.97×
31Wisconsin~20K0.97×
32Arkansas~9K0.96×
33Maine~4K0.96×
34South Dakota~3K0.95×
35Washington~20K0.93×
36Maryland~20K0.92×
37Colorado~20K0.91×
38Utah~9K0.91×
39Mississippi~9K0.91×
40New Mexico~5K0.91×
41Rhode Island~3K0.91×
42Idaho~5K0.90×
43West Virginia~5K0.90×
44Oregon~10K0.89×
45Montana~3K0.89×
46New Hampshire~4K0.87×
47Alaska~2K0.87×
48Washington, District of Columbia~3K0.86×
49Vermont~2K0.86×
50Delaware~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Kimchi, United States
0.85×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kimchi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kimchi audience
#·InterestCategoryAffinity×
01Genki SushiFood & Beverages71.97×
02YakultFood & Beverages63.81×
03Thunderdome (music festival)Music & Radio50.52×
04ScallopFood & Beverages46.78×
05SconeFood & Beverages41.47×
06Sweet (band)Music & Radio40.49×
07French toastFood & Beverages28.11×
08MaggiFood & Beverages27.08×
09Sushi HouseFood & Beverages26.31×
10Organic wineFood & Beverages23.70×
11White breadFood & Beverages23.14×
12Biscoff CookiesFood & Beverages18.07×
13Chocolate LoversFood & Beverages15.41×
14RestorationsMusic & Radio14.14×
15The Lovely Bones (film)Movies & TV12.29×
16Mr. OlympiaSports12.09×
17Waffle HouseFood & Beverages10.42×
18Jane GoodallPets & Animals10.39×
19MuffinFood & Beverages7.93×
20SustainabilityPolitics & Society3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kimchi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kimchi audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
Design AffinityPREMIUM1.07×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kimchi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
SpiritualityBALANCE0.67×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kimchi have in United States?

Kimchi has an estimated audience of 1,157,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kimchi fans?

64.6% of Kimchi fans are female, 35.4% are male, with an average age of 32.5 years.

03

Which brands do Kimchi fans like most?

Kimchi fans show strongest brand affinity for Sweet (band) (40.49×), Scallop (46.78×), and Yakult (63.81×) over the country average.

04

Where do Kimchi fans live in United States?

Kimchi fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kimchi fans also like?

Beyond Kimchi itself, the audience over-indexes on Scallop (46.78×), Yakult (63.81×), Waffle House (10.42×), and French toast (28.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Kimchi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimchi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →