Kimchi Audience in United States
Kimchi has an estimated audience of 1,157,793 people in United States. 64.6% are female, 35.4% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Sweet (band), Scallop, Yakult, Waffle House, French toast.
The average Kimchi fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sweet (band), Scallop, Yakult, with strongest over-indexing on Sweet (band) (40.49× the country average). Demographically, the Kimchi audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Kimchi fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 32.5 |
| Estimated audience size | 1,157,793 |
Audience persona
The typical Kimchi fan in United States is more female, around 32.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sweet (band).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 136,170 | 1.07× |
| Texas | 116,717 | 1.17× |
| Florida | 96,109 | 1.23× |
| New York | 72,094 | 1.11× |
| Illinois | 43,590 | 1.13× |
| Georgia | 41,323 | 1.16× |
| Pennsylvania | 41,113 | 1.05× |
| Ohio | 38,727 | 1.09× |
| North Carolina | 36,766 | 1.06× |
| Michigan | 36,570 | 1.21× |
| New Jersey | 30,606 | 1.04× |
| Virginia | 27,801 | 0.99× |
| Massachusetts | 25,374 | 1.11× |
| Tennessee | 24,784 | 1.07× |
| Arizona | 24,658 | 1.04× |
| Indiana | 22,338 | 1.06× |
| Washington | 22,026 | 0.95× |
| Missouri | 18,898 | 1.01× |
| Maryland | 18,441 | 0.93× |
| Colorado | 17,024 | 0.93× |
| South Carolina | 16,931 | 0.97× |
| Minnesota | 16,881 | 1.02× |
| Wisconsin | 16,422 | 0.94× |
| Alabama | 15,079 | 0.93× |
| Louisiana | 14,890 | 1× |
| Kentucky | 14,319 | 0.99× |
| Oklahoma | 12,795 | 1× |
| Nevada | 12,701 | 1.13× |
| Oregon | 12,291 | 0.93× |
| Connecticut | 11,922 | 1.03× |
| Hawaii | 11,001 | 2.21× |
| Kansas | 9,722 | 1.07× |
| Utah | 9,464 | 0.91× |
| Iowa | 9,230 | 0.97× |
| Arkansas | 8,486 | 0.89× |
| Mississippi | 7,953 | 0.83× |
| Nebraska | 5,465 | 0.94× |
| New Mexico | 5,270 | 0.91× |
| Idaho | 4,908 | 0.85× |
| West Virginia | 4,481 | 0.83× |
| Maine | 3,812 | 0.92× |
| New Hampshire | 3,778 | 0.83× |
| Rhode Island | 3,333 | 0.9× |
| Washington, District of Columbia | 3,270 | 0.94× |
| Montana | 2,659 | 0.83× |
| Delaware | 2,554 | 0.8× |
| South Dakota | 2,228 | 0.83× |
| North Dakota | 2,178 | 0.92× |
| Alaska | 1,979 | 0.8× |
| Vermont | 1,582 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sweet (band) | 40.49× | Music & Radio |
| Scallop | 46.78× | Food & Beverages |
| Yakult | 63.81× | Food & Beverages |
| Waffle House | 10.42× | Food & Beverages |
| French toast | 28.11× | Food & Beverages |
| Genki Sushi | 71.97× | Food & Beverages |
| Scone | 41.47× | Food & Beverages |
| Jane Goodall | 10.39× | Pets & Animals |
| Thunderdome (music festival) | 50.52× | Music & Radio |
| Mr. Olympia | 12.09× | Sports |
| Organic wine | 23.7× | Food & Beverages |
| The Lovely Bones (film) | 12.29× | Movies & TV |
| Muffin | 7.93× | Food & Beverages |
| Maggi | 27.08× | Food & Beverages |
| Sustainability | 3.03× | Politics & Society |
| Pixi | 9.27× | Beauty & Wellness |
| Sushi House | 26.31× | Food & Beverages |
| Chocolate Lovers | 15.41× | Food & Beverages |
| White bread | 23.14× | Food & Beverages |
| Sears (Mexico) | 14.02× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.55 |
| Sustainability | BALANCE | 1.48 |
| Travelling | THRILL | 1.48 |
| Price Sensitivity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.7% |
| South Korea | 9.8% |
| United States | 9.1% |
See Kimchi audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Kimchi have in United States?
Kimchi has an estimated audience of 1,157,793 people in United States, concentrated in California and Texas.
What is the gender split and age of Kimchi fans?
64.6% of Kimchi fans are female, 35.4% are male, with an average age of 32.5 years.
Which brands do Kimchi fans like most?
Kimchi fans show strongest brand affinity for Sweet (band) (40.49×), Scallop (46.78×), and Yakult (63.81×) over the country average.
Where do Kimchi fans live in United States?
Kimchi fans in United States are most concentrated in California (reach 136,170), Texas (reach 116,717), and Florida (reach 96,109). These three regions account for the largest share of the active audience.
What other brands do Kimchi fans also like?
Beyond Kimchi itself, the audience over-indexes on Scallop (46.78×), Yakult (63.81×), Waffle House (10.42×), and French toast (28.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kimchi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.