Maggi Audience in United States
Maggi has an estimated audience of 493,396 people in United States. 49.8% are female, 50.2% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Mamee, VOO, Quinceañera (telenovela), Food and drink, Burlington.
The average Maggi fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mamee, VOO, Quinceañera (telenovela), with strongest over-indexing on Mamee (392.45× the country average). Demographically, the Maggi audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spice
Demographics of Maggi fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 37.9 |
| Estimated audience size | 493,396 |
Audience persona
The typical Maggi fan in United States is balanced, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Mamee.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 84,193 | 1.55× |
| Texas | 56,878 | 1.34× |
| New York | 42,751 | 1.55× |
| Florida | 40,137 | 1.2× |
| New Jersey | 21,964 | 1.75× |
| Illinois | 21,615 | 1.32× |
| Georgia | 19,260 | 1.27× |
| Pennsylvania | 18,972 | 1.14× |
| Maryland | 18,388 | 2.17× |
| Washington | 17,080 | 1.73× |
| North Carolina | 16,471 | 1.11× |
| Massachusetts | 16,057 | 1.65× |
| Virginia | 15,928 | 1.33× |
| Ohio | 14,604 | 0.96× |
| Michigan | 12,834 | 0.99× |
| Indiana | 10,465 | 1.16× |
| Tennessee | 9,751 | 0.99× |
| Colorado | 9,416 | 1.21× |
| Arizona | 9,030 | 0.9× |
| Missouri | 7,067 | 0.89× |
| Minnesota | 6,745 | 0.95× |
| Oregon | 6,340 | 1.12× |
| Wisconsin | 6,141 | 0.83× |
| Connecticut | 6,049 | 1.22× |
| South Carolina | 5,346 | 0.72× |
| Kentucky | 4,682 | 0.76× |
| Nevada | 4,489 | 0.94× |
| Alabama | 4,376 | 0.63× |
| Louisiana | 4,253 | 0.67× |
| Oklahoma | 4,128 | 0.75× |
| Utah | 3,304 | 0.75× |
| Kansas | 3,239 | 0.83× |
| Iowa | 3,144 | 0.77× |
| Arkansas | 2,740 | 0.67× |
| Washington, District of Columbia | 2,633 | 1.78× |
| Hawaii | 2,429 | 1.15× |
| New Mexico | 2,127 | 0.86× |
| Mississippi | 1,888 | 0.46× |
| Nebraska | 1,803 | 0.73× |
| New Hampshire | 1,691 | 0.87× |
| Idaho | 1,631 | 0.66× |
| Delaware | 1,388 | 1.02× |
| Rhode Island | 1,364 | 0.87× |
| Maine | 1,343 | 0.76× |
| West Virginia | 1,117 | 0.49× |
| Montana | 814 | 0.59× |
| Alaska | 752 | 0.71× |
| Vermont | 691 | 0.8× |
| South Dakota | 558 | 0.49× |
| North Dakota | 521 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mamee | 392.45× | Food & Beverages |
| VOO | 6.12× | Technology & Electronics |
| Quinceañera (telenovela) | 6.47× | Movies & TV |
| Food and drink | 1.7× | Food & Beverages |
| Burlington | 3.76× | Fashion & Accessoires |
| Food | 1.65× | Food & Beverages |
| Wingstop | 3.1× | Food & Beverages |
| United States | 1.78× | Travel & Leisure |
| Fitness and wellness | 1.57× | Sports |
| Real Madrid C.F. | 3.12× | Sports |
| Beverages | 1.74× | Food & Beverages |
| Lulu (company) | 7.89× | Shopping |
| Review | 5.24× | Shopping |
| Family | 1.56× | Kids & Family |
| Mexico City | 4.7× | Travel & Leisure |
| Pollo Campero | 7.97× | Food & Beverages |
| Shōchū | 87.95× | Food & Beverages |
| Guatemala | 3.78× | Travel & Leisure |
| Shabu-shabu | 44.24× | Food & Beverages |
| FIFA World Cup | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 20.7% |
| Malaysia | 12.2% |
| Germany | 8.9% |
See Maggi audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Maggi have in United States?
Maggi has an estimated audience of 493,396 people in United States, concentrated in California and Texas.
What is the gender split and age of Maggi fans?
49.8% of Maggi fans are female, 50.2% are male, with an average age of 37.9 years.
Which brands do Maggi fans like most?
Maggi fans show strongest brand affinity for Mamee (392.45×), VOO (6.12×), and Quinceañera (telenovela) (6.47×) over the country average.
Where do Maggi fans live in United States?
Maggi fans in United States are most concentrated in California (reach 84,193), Texas (reach 56,878), and New York (reach 42,751). These three regions account for the largest share of the active audience.
What other brands do Maggi fans also like?
Beyond Maggi itself, the audience over-indexes on VOO (6.12×), Quinceañera (telenovela) (6.47×), Food and drink (1.7×), and Burlington (3.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Maggi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.