Rascasse Audience Intelligence

Chocolate Lovers Audience in United States

A data profile of the people who buy, follow and care about Chocolate Lovers in United States — modelled from more than twelve digital signal sources. Chocolate Lovers has an estimated audience of 1,382,676 people in United States.

#7576among Topic in United States#1103in Food & Beverages

The average Chocolate Lovers fan in United States is 32.9 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Texas.

Top brand affinities include Dean Martin, Cornetto (ice cream), Magnum (ice cream), with strongest over-indexing on Dean Martin (37.57× the country average).

Demographically, the Chocolate Lovers audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate Lovers fan in United States is more female, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dean Martin.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate Lovers profile in United States.

Audience size
1.4M
in United States
Gender
65.5%♀
34.5% male
Age
32.9
average years
Country rank
#18857
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate Lovers fans

65.5% are female, 34.5% are male, average age 32.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Chocolate Lovers audience in United States
MetricValue
Female65.5%
Male34.5%
Average age32.9
Estimated audience size1,382,676
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Chocolate Lovers audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Chocolate Lovers audience comes from United States.

Worldwide audience distribution share by country for Chocolate Lovers
CountryShare
United States17.4%
Saudi Arabia11.9%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate Lovers fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~600K18.34×
02Vermont~3K1.27×
03North Dakota~3K1.22×
04South Dakota~4K1.21×
05Delaware~4K1.15×
06Montana~4K1.13×
07Rhode Island~5K1.09×
08West Virginia~7K1.07×
09Maine~5K1.07×
10Alaska~3K1.06×
11Hawaii~6K1.05×
12New Hampshire~6K1.05×
13Washington, District of Columbia~4K1.03×
14Idaho~7K1.02×
15Nebraska~7K1.01×
16New Mexico~7K1.00×
17Mississippi~10K0.99×
18Arkansas~10K0.96×
19Kansas~10K0.95×
20Iowa~10K0.94×
21New York~70K0.92×
22Oklahoma~10K0.92×
23Louisiana~20K0.91×
24Kentucky~20K0.91×
25Nevada~10K0.91×
26Utah~10K0.91×
27Connecticut~10K0.90×
28Alabama~20K0.89×
29Oregon~10K0.89×
30South Carolina~20K0.88×
31Wisconsin~20K0.88×
32Missouri~20K0.87×
33Tennessee~20K0.86×
34Indiana~20K0.86×
35Minnesota~20K0.86×
36Maryland~20K0.85×
37Colorado~20K0.85×
38Arizona~20K0.84×
39Massachusetts~20K0.84×
40Washington~20K0.83×
41Michigan~30K0.82×
42Ohio~30K0.81×
43North Carolina~30K0.80×
44Virginia~30K0.80×
45Georgia~30K0.79×
46Pennsylvania~40K0.77×
47Illinois~40K0.77×
48Florida~60K0.67×
49Texas~70K0.62×
50California~90K0.57×
Fig. 06

Affinity by region

Affinity by region — Chocolate Lovers, United States
0.57×1.00×18.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate Lovers audience
#·InterestCategoryAffinity×
01Cornetto (ice cream)Food & Beverages100.00×
02Dean MartinMusic & Radio37.57×
03Magnum (ice cream)Food & Beverages36.50×
04Tim RobbinsMovies & TV29.31×
05BreyersFood & Beverages29.00×
06Liam PayneMusic & Radio28.78×
07Godiva ChocolatierFood & Beverages26.43×
08See's CandiesShopping25.74×
09Snack barFood & Beverages23.80×
10BahrainTravel & Leisure21.49×
11Ferrero RocherFood & Beverages17.70×
12Key FoodShopping17.13×
13FrappuccinoFood & Beverages11.90×
14Waffle HouseFood & Beverages7.60×
15Bath and BodyworksShopping7.45×
16Hot chocolateFood & Beverages7.37×
17Chocolate brownieFood & Beverages7.30×
18PastryFood & Beverages5.31×
19In-N-Out BurgerFood & Beverages3.64×
20WingstopFood & Beverages3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate Lovers audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.34×
IndulgenceJOY1.96×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate Lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
ExtroversionTHRILL0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate Lovers have in United States?

Chocolate Lovers has an estimated audience of 1,382,676 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Chocolate Lovers fans?

65.5% of Chocolate Lovers fans are female, 34.5% are male, with an average age of 32.9 years.

03

Which brands do Chocolate Lovers fans like most?

Chocolate Lovers fans show strongest brand affinity for Dean Martin (37.57×), Cornetto (ice cream) (100×), and Magnum (ice cream) (36.5×) over the country average.

04

Where do Chocolate Lovers fans live in United States?

Chocolate Lovers fans in United States are most concentrated in New Jersey (reach ~600K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate Lovers fans also like?

Beyond Chocolate Lovers itself, the audience over-indexes on Cornetto (ice cream) (100×), Magnum (ice cream) (36.5×), See's Candies (25.74×), and Tim Robbins (29.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chocolate Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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