Chocolate Lovers Audience in United States

Chocolate Lovers has an estimated audience of 1,382,676 people in United States. 65.5% are female, 34.5% are male, average age 32.9. Top regions: New Jersey, California, New York. Top brand affinities: French toast, Cornetto (ice cream), Breyers, Kimchi, Magnum (ice cream).

The average Chocolate Lovers fan in United States is 32.9 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, New York. Top brand affinities include French toast, Cornetto (ice cream), Breyers, with strongest over-indexing on French toast (39.79× the country average). Demographically, the Chocolate Lovers audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Chocolate Lovers fans

Demographic split for Chocolate Lovers audience in United States
MetricValue
Female65.5%
Male34.5%
Average age32.9
Estimated audience size1,382,676

Audience persona

The typical Chocolate Lovers fan in United States is more female, around 32.9 years old, with strong Pet Ownership tendencies and a notable affinity for French toast.

Top regions in United States

Top regions ranked by reach for Chocolate Lovers in United States
RegionReachAffinity
New Jersey188,5805.36×
California53,7760.35×
New York44,2900.57×
Florida37,7120.4×
Texas29,0780.24×
Virginia13,5220.4×
Pennsylvania13,3780.29×
Mississippi12,6001.11×
Georgia12,5570.29×
Louisiana12,1360.68×
Michigan11,8130.33×
Arkansas11,1930.98×
Oklahoma10,9470.71×
Kentucky10,7730.62×
Tennessee10,7620.39×
Illinois10,5670.23×
Alabama10,4280.54×
West Virginia10,4021.62×
Washington10,1430.37×
South Carolina9,8630.47×
North Carolina9,6810.23×
Indiana9,6100.38×
Kansas9,6080.88×
Idaho9,6051.39×
Missouri9,3070.42×
Arizona9,1940.33×
Minnesota9,1860.46×
Hawaii9,1761.54×
Iowa9,1210.8×
Nebraska9,0921.31×
Montana9,0492.36×
South Dakota8,9312.79×
Ohio8,9000.21×
Wisconsin8,8120.42×
Maryland8,7450.37×
North Dakota8,6963.06×
New Hampshire8,5701.57×
Connecticut8,3800.6×
New Mexico8,3491.2×
Nevada8,3220.62×
Rhode Island8,2761.88×
Maine8,2711.67×
Oregon8,2150.52×
Utah8,1660.66×
Vermont8,1403.35×
Massachusetts7,7930.29×
Colorado7,5860.35×
Delaware7,4111.94×
Washington, District of Columbia5,8861.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate Lovers audience
BrandAffinityCategory
French toast39.79×Food & Beverages
Cornetto (ice cream)85.33×Food & Beverages
Breyers55.49×Food & Beverages
Kimchi38.16×Food & Beverages
Magnum (ice cream)29.51×Food & Beverages
Ferrero Rocher25.1×Food & Beverages
Tim Robbins25.08×Movies & TV
Planet Fitness4.24×Sports
Snack bar18.43×Food & Beverages
Whole grain13.01×Food & Beverages
Kia Sportage17.97×Cars & Mobility
Frappuccino13.33×Food & Beverages
Liam Payne25.84×Music & Radio
Confectionery4.51×Food & Beverages
Indeed.com3.21×Business & Career
Group buying11.1×Shopping
See's Candies12.31×Shopping
Hot chocolate5.51×Food & Beverages
Google Maps2.78×Internet & Social Media
Pastry4.06×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate Lovers audience
TraitClusterScore
Pet OwnershipJOY2.15
IndulgenceJOY1.59
Design AffinityPREMIUM1.51
Luxury OrientationPREMIUM1.47
SustainabilityBALANCE1.4
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Chocolate Lovers
CountryShare
United States17.4%
Saudi Arabia11.9%
Japan10.2%

See Chocolate Lovers audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chocolate Lovers have in United States?

Chocolate Lovers has an estimated audience of 1,382,676 people in United States, concentrated in New Jersey and California.

What is the gender split and age of Chocolate Lovers fans?

65.5% of Chocolate Lovers fans are female, 34.5% are male, with an average age of 32.9 years.

Which brands do Chocolate Lovers fans like most?

Chocolate Lovers fans show strongest brand affinity for French toast (39.79×), Cornetto (ice cream) (85.33×), and Breyers (55.49×) over the country average.

Where do Chocolate Lovers fans live in United States?

Chocolate Lovers fans in United States are most concentrated in New Jersey (reach 188,580), California (reach 53,776), and New York (reach 44,290). These three regions account for the largest share of the active audience.

What other brands do Chocolate Lovers fans also like?

Beyond Chocolate Lovers itself, the audience over-indexes on Cornetto (ice cream) (85.33×), Breyers (55.49×), Kimchi (38.16×), and Magnum (ice cream) (29.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.