Rascasse Audience Intelligence

Liam Payne Audience in United States

A data profile of the people who buy, follow and care about Liam Payne in United States — modelled from more than twelve digital signal sources. Liam Payne has an estimated audience of 1,044,266 people in United States.

#427among Singer-songwriter in United States#5093among Person in United States#2965in Music & Radio

The average Liam Payne fan in United States is 27.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nebraska Cornhuskers football, NPR Books, The Olympics, with strongest over-indexing on Nebraska Cornhuskers football (32.56× the country average).

Demographically, the Liam Payne audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liam Payne fan in United States is more female, around 27.1 years old, with strong Pet Ownership tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liam Payne profile in United States.

Audience size
1M
in United States
Gender
74.4%♀
25.6% male
Age
27.1
average years
Country rank
#23000
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liam Payne fans

74.4% are female, 25.6% are male, average age 27.1.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Liam Payne audience in United States
MetricValue
Female74.4%
Male25.6%
Average age27.1
Estimated audience size1,044,266
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Liam Payne audience in United States
Age bracketShare%
16-1957%
20-2921%
30-399%
40-498%
50+4%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Liam Payne audience comes from United States.

Worldwide audience distribution share by country for Liam Payne
CountryShare
United States15.7%
Philippines5.5%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liam Payne audience in United States is strongest.

Fig. 05

Top regions by affinity

Liam Payne fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.21×
02Connecticut~10K1.19×
03New Jersey~30K1.18×
04California~100K1.16×
05Rhode Island~4K1.16×
06Pennsylvania~40K1.15×
07New York~70K1.14×
08Ohio~40K1.09×
09Indiana~20K1.09×
10Utah~10K1.09×
11Michigan~30K1.08×
12Texas~100K1.07×
13Illinois~40K1.07×
14Tennessee~20K1.06×
15Iowa~9K1.06×
16Arizona~20K1.05×
17Idaho~5K1.04×
18Virginia~30K1.03×
19Kentucky~10K1.03×
20Nevada~10K1.03×
21Missouri~20K1.02×
22Oregon~10K1.02×
23West Virginia~5K1.02×
24Wisconsin~20K1.01×
25Maine~4K1.01×
26Maryland~20K1.00×
27Hawaii~5K1.00×
28Colorado~20K0.99×
29New Hampshire~4K0.99×
30Florida~70K0.98×
31Washington~20K0.98×
32Minnesota~10K0.98×
33Kansas~8K0.98×
34Oklahoma~10K0.97×
35North Dakota~2K0.97×
36North Carolina~30K0.95×
37Georgia~30K0.94×
38South Carolina~10K0.94×
39Washington, District of Columbia~3K0.94×
40Vermont~2K0.93×
41Arkansas~8K0.92×
42Nebraska~5K0.92×
43New Mexico~5K0.92×
44Alabama~10K0.89×
45Louisiana~10K0.87×
46Mississippi~7K0.86×
47Delaware~2K0.85×
48Montana~2K0.84×
49South Dakota~2K0.83×
50Alaska~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Liam Payne, United States
0.72×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liam Payne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liam Payne audience
#·InterestCategoryAffinity×
01Terminal 5 (venue)POI132.51×
02Music Hall of WilliamsburgPOI127.84×
03The Bowery PresentsMusic & Radio111.81×
04NPR BooksLiterature107.37×
05The OlympicsMusic & Radio71.85×
06The ContoursMusic & Radio71.85×
07The MiraclesMusic & Radio71.85×
08Lake Ridge RV ResortTravel & Leisure55.25×
09Eby's Pines RV Park & CampgroundTopic53.10×
10Nebraska Cornhuskers footballSports32.56×
11Chocolate LoversFood & Beverages28.78×
12Victorian architectureHome & Garden18.25×
13Giant FoodFood & Beverages15.24×
14Free rangePolitics & Society9.54×
15WegmansShopping5.82×
16SnowTravel & Leisure4.00×
17YouTube MusicInternet & Social Media3.43×
18Target CorporationShopping2.94×
19ShoesFashion & Accessoires1.97×
20BasketballSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liam Payne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liam Payne audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.63×
SustainabilityBALANCE1.35×
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liam Payne audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Convenience OrientationPREMIUM0.46×
SpiritualityBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liam Payne have in United States?

Liam Payne has an estimated audience of 1,044,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liam Payne fans?

74.4% of Liam Payne fans are female, 25.6% are male, with an average age of 27.1 years.

03

Which brands do Liam Payne fans like most?

Liam Payne fans show strongest brand affinity for Nebraska Cornhuskers football (32.56×), NPR Books (107.37×), and The Olympics (71.85×) over the country average.

04

Where do Liam Payne fans live in United States?

Liam Payne fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Liam Payne fans also like?

Beyond Liam Payne itself, the audience over-indexes on NPR Books (107.37×), The Olympics (71.85×), Terminal 5 (venue) (132.51×), and Chocolate Lovers (28.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liam Payne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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