Liam Payne Audience in United States

Liam Payne logo

Liam Payne has an estimated audience of 1,048,495 people in United States. 74.4% are female, 25.6% are male, average age 27.1. Top regions: California, Texas, New York. Top brand affinities: Nebraska Cornhuskers football, NPR Books, Terminal 5 (venue), Chocolate Lovers, The Olympics.

The average Liam Payne fan in United States is 27.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nebraska Cornhuskers football, NPR Books, Terminal 5 (venue), with strongest over-indexing on Nebraska Cornhuskers football (32.56× the country average). Demographically, the Liam Payne audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Liam Payne fans

Demographic split for Liam Payne audience in United States
MetricValue
Female74.4%
Male25.6%
Average age27.1
Estimated audience size1,048,495

Audience persona

The typical Liam Payne fan in United States is more female, around 27.1 years old, with strong Sustainability tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Liam Payne in United States
RegionReachAffinity
California140,4381.22×
Texas102,6251.14×
New York71,2441.22×
Florida70,8441×
Pennsylvania42,0061.19×
Illinois39,4811.13×
Ohio36,2751.12×
New Jersey32,7641.23×
North Carolina30,8890.98×
Georgia30,6390.95×
Michigan30,4821.11×
Virginia27,2231.07×
Massachusetts25,9531.26×
Tennessee22,6431.08×
Arizona22,5801.05×
Indiana21,5301.12×
Washington20,9621×
Maryland18,1111×
Missouri17,5811.04×
Colorado16,9641.03×
Wisconsin16,1511.02×
South Carolina15,0370.95×
Minnesota14,8970.99×
Kentucky13,6101.04×
Alabama12,7130.87×
Connecticut12,5571.19×
Oregon12,3171.02×
Louisiana11,6090.86×
Oklahoma11,3320.97×
Nevada10,3861.02×
Utah10,2951.1×
Iowa9,1401.06×
Kansas8,0990.98×
Arkansas7,7760.9×
Mississippi7,1290.83×
Idaho5,3511.02×
West Virginia4,7820.98×
Nebraska4,7690.91×
New Mexico4,7010.89×
Hawaii4,2550.94×
New Hampshire3,9520.96×
Rhode Island3,7621.13×
Maine3,6960.98×
Washington, District of Columbia2,9190.93×
Delaware2,3220.8×
Montana2,3180.8×
North Dakota1,9310.9×
South Dakota1,8800.78×
Vermont1,6270.88×
Alaska1,4020.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liam Payne audience
BrandAffinityCategory
Nebraska Cornhuskers football32.56×Sports
NPR Books107.37×Literature
Terminal 5 (venue)132.51×
Chocolate Lovers28.78×Food & Beverages
The Olympics71.85×Music & Radio
Giant Food15.24×Food & Beverages
Music Hall of Williamsburg127.84×
The Contours71.85×Music & Radio
The Bowery Presents111.81×Music & Radio
Target Corporation2.94×Shopping
The Miracles71.85×Music & Radio
Free range9.54×Politics & Society
Victorian architecture18.25×Home & Garden
Wegmans5.82×Shopping
Snow4×Travel & Leisure
Shoes1.97×Fashion & Accessoires
Lake Ridge RV Resort55.25×Travel & Leisure
Basketball1.96×Sports
Eby's Pines RV Park & Campground53.1×
YouTube Music3.43×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liam Payne audience
TraitClusterScore
SustainabilityBALANCE2.11
Design AffinityPREMIUM1.58
TraditionCONSERVATISM1.54
MindfulnessBALANCE1.47
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Liam Payne
CountryShare
United States15.8%
Philippines5.5%
United Kingdom4.5%

See Liam Payne audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Liam Payne have in United States?

Liam Payne has an estimated audience of 1,048,495 people in United States, concentrated in California and Texas.

What is the gender split and age of Liam Payne fans?

74.4% of Liam Payne fans are female, 25.6% are male, with an average age of 27.1 years.

Which brands do Liam Payne fans like most?

Liam Payne fans show strongest brand affinity for Nebraska Cornhuskers football (32.56×), NPR Books (107.37×), and Terminal 5 (venue) (132.51×) over the country average.

Where do Liam Payne fans live in United States?

Liam Payne fans in United States are most concentrated in California (reach 140,438), Texas (reach 102,625), and New York (reach 71,244). These three regions account for the largest share of the active audience.

What other brands do Liam Payne fans also like?

Beyond Liam Payne itself, the audience over-indexes on NPR Books (107.37×), Terminal 5 (venue) (132.51×), Chocolate Lovers (28.78×), and The Olympics (71.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liam Payne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.