Free range Audience in United States

Free range logo

Free range has an estimated audience of 7,023,441 people in United States. 55.9% are female, 44.1% are male, average age 44.2. Top regions: California, Maryland, Texas. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Mathcore, Governor of Michigan.

The average Free range fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (17.08× the country average). Demographically, the Free range audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Free range fans

Demographic split for Free range audience in United States
MetricValue
Female55.9%
Male44.1%
Average age44.2
Estimated audience size7,023,441

Audience persona

The typical Free range fan in United States is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Free range in United States
RegionReachAffinity
California793,8901.03×
Maryland504,9184.18×
Texas501,5610.83×
Florida396,6410.83×
New York354,9200.9×
Colorado338,7863.06×
Virginia291,0981.7×
North Carolina248,8291.18×
Pennsylvania211,7510.9×
Illinois207,9460.89×
Michigan196,4131.07×
Georgia174,6670.81×
Wisconsin172,7161.63×
Washington148,2771.05×
New Jersey139,7240.78×
Ohio136,3010.63×
Arizona126,3380.88×
Massachusetts115,1740.83×
Tennessee102,1410.72×
Missouri93,6980.83×
Indiana91,6020.71×
Minnesota82,6380.82×
Oregon80,9471.01×
South Carolina71,8320.68×
Oklahoma66,8250.86×
Louisiana61,1900.68×
Alabama58,0750.59×
Nevada57,9300.85×
Kentucky56,5360.64×
Connecticut55,6420.79×
Maine49,6051.97×
West Virginia45,6741.4×
Utah45,4790.72×
Kansas43,2160.78×
Arkansas41,9580.73×
New Mexico38,4471.09×
Iowa37,1200.64×
Idaho31,8900.91×
Mississippi29,6870.51×
Washington, District of Columbia22,9241.09×
Nebraska21,5720.61×
Hawaii20,6370.68×
New Hampshire20,1940.73×
Montana19,3820.99×
Rhode Island16,8400.75×
Alaska13,3400.89×
North Dakota13,0390.9×
Vermont12,2050.99×
South Dakota11,4780.71×
Wyoming10,8141.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free range audience
BrandAffinityCategory
Historic site17.08×Arts & Culture
Vocal harmony16.21×Music & Radio
Fairy godmother17.93×Literature
Mathcore19.01×Music & Radio
Governor of Michigan16.97×Politics & Society
Goop12.2×Internet & Social Media
Grinch8×Movies & TV
Hipster18.44×Politics & Society
Hibachi12.18×Food & Beverages
TV Fanatic13.59×Movies & TV
Cherish (group)13.89×Music & Radio
Harlow14.55×Travel & Leisure
Guitarist (magazine)14.04×Music & Radio
headspace11.39×Health
Wok7.92×Food & Beverages
Hamden, Connecticut21.06×Travel & Leisure
Grace Slick9.81×Music & Radio
Google Home6.95×Technology & Electronics
Kikar HaShabbat17.45×News
Nebraska Cornhuskers football3.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free range audience
TraitClusterScore
ExtroversionTHRILL1.95
PatriotismCONSERVATISM1.43
DIY MentalityTHRILL1.3
Urban LifestyleOPEN1.18
Pet OwnershipJOY1.13
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Free range
CountryShare
United States52.2%
United Kingdom8.9%
Australia4.3%

See Free range audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Free range have in United States?

Free range has an estimated audience of 7,023,441 people in United States, concentrated in California and Maryland.

What is the gender split and age of Free range fans?

55.9% of Free range fans are female, 44.1% are male, with an average age of 44.2 years.

Which brands do Free range fans like most?

Free range fans show strongest brand affinity for Historic site (17.08×), Vocal harmony (16.21×), and Fairy godmother (17.93×) over the country average.

Where do Free range fans live in United States?

Free range fans in United States are most concentrated in California (reach 793,890), Maryland (reach 504,918), and Texas (reach 501,561). These three regions account for the largest share of the active audience.

What other brands do Free range fans also like?

Beyond Free range itself, the audience over-indexes on Vocal harmony (16.21×), Fairy godmother (17.93×), Mathcore (19.01×), and Governor of Michigan (16.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.