A data profile of the people who buy, follow and care about Free range in United States — modelled from more than twelve digital signal sources. Free range has an estimated audience of 7,023,441 people in United States.
The average Free range fan in United States is 44.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Maryland.
Top brand affinities include Chicken Run, Planet Fitness, Livestock, with strongest over-indexing on Chicken Run (35.49× the country average).
Demographically, the Free range audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Free range fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Chicken Run.
The key figures that characterise the Free range profile in United States.
55.9% are female, 44.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.2 |
| Estimated audience size | 7,023,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Free range audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 8.9% |
| Australia | 4.3% |
Where the Free range audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~400K | 3.65× | |
| 02 | Colorado | ~300K | 2.29× | |
| 03 | Virginia | ~300K | 1.83× | |
| 04 | Maine | ~40K | 1.65× | |
| 05 | Wisconsin | ~200K | 1.42× | |
| 06 | West Virginia | ~40K | 1.23× | |
| 07 | Nevada | ~80K | 1.18× | |
| 08 | North Carolina | ~200K | 1.10× | |
| 09 | Michigan | ~200K | 1.02× | |
| 10 | Washington | ~100K | 1.00× | |
| 11 | Washington, District of Columbia | ~20K | 1.00× | |
| 12 | Montana | ~20K | 1.00× | |
| 13 | North Dakota | ~10K | 0.99× | |
| 14 | Vermont | ~10K | 0.99× | |
| 15 | New Mexico | ~30K | 0.98× | |
| 16 | Alaska | ~10K | 0.98× | |
| 17 | Oregon | ~80K | 0.96× | |
| 18 | South Dakota | ~20K | 0.96× | |
| 19 | Idaho | ~30K | 0.95× | |
| 20 | Georgia | ~200K | 0.94× | |
| 21 | Pennsylvania | ~200K | 0.93× | |
| 22 | Minnesota | ~90K | 0.93× | |
| 23 | Illinois | ~200K | 0.92× | |
| 24 | Connecticut | ~60K | 0.92× | |
| 25 | Rhode Island | ~20K | 0.92× | |
| 26 | Delaware | ~20K | 0.92× | |
| 27 | Oklahoma | ~70K | 0.91× | |
| 28 | Arkansas | ~50K | 0.91× | |
| 29 | New Hampshire | ~30K | 0.91× | |
| 30 | Missouri | ~100K | 0.90× | |
| 31 | Kansas | ~50K | 0.90× | |
| 32 | Hawaii | ~30K | 0.90× | |
| 33 | New Jersey | ~200K | 0.89× | |
| 34 | Iowa | ~50K | 0.89× | |
| 35 | Nebraska | ~30K | 0.89× | |
| 36 | California | ~700K | 0.88× | |
| 37 | Kentucky | ~80K | 0.88× | |
| 38 | Mississippi | ~50K | 0.88× | |
| 39 | Utah | ~50K | 0.87× | |
| 40 | Arizona | ~100K | 0.86× | |
| 41 | Massachusetts | ~100K | 0.84× | |
| 42 | Indiana | ~100K | 0.84× | |
| 43 | Texas | ~500K | 0.83× | |
| 44 | South Carolina | ~90K | 0.83× | |
| 45 | Louisiana | ~70K | 0.83× | |
| 46 | New York | ~300K | 0.82× | |
| 47 | Tennessee | ~100K | 0.80× | |
| 48 | Alabama | ~80K | 0.80× | |
| 49 | Florida | ~400K | 0.79× | |
| 50 | Ohio | ~200K | 0.76× |
The strongest cross-interests of the Free range audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicken Run | Movies & TV | 35.49× | ||
| 02 | Rural King | Home & Garden | 5.48× | ||
| 03 | Diaper bag | Kids & Family | 3.65× | ||
| 04 | Tractor Supply Company | Shopping | 3.40× | ||
| 05 | Weather forecasting | Home & Garden | 3.31× | ||
| 06 | FedEx | Business & Career | 3.01× | ||
| 07 | Renewable energy | Business & Career | 2.90× | ||
| 08 | Metaphysics | Business & Career | 2.59× | ||
| 09 | Wawa Inc. | Shopping | 2.58× | ||
| 10 | Livestock | Pets & Animals | 2.53× | ||
| 11 | Planet Fitness | Sports | 2.52× | ||
| 12 | Solar energy | Home & Garden | 2.52× | ||
| 13 | Discount stores | Shopping | 2.27× | ||
| 14 | Mortgage loans | Business & Career | 2.17× | ||
| 15 | Internet & Social Media | 1.87× | |||
| 16 | Pizza Hut | Food & Beverages | 1.83× | ||
| 17 | Barbecue | Food & Beverages | 1.77× | ||
| 18 | McDonald's | Food & Beverages | 1.70× | ||
| 19 | Furniture | Home & Garden | 1.63× | ||
| 20 | Macy's | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.73× | |
| Extroversion | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.94× |
Free range has an estimated audience of 7,023,441 people in United States, concentrated in California and Texas.
55.9% of Free range fans are female, 44.1% are male, with an average age of 44.2 years.
Free range fans show strongest brand affinity for Chicken Run (35.49×), Planet Fitness (2.52×), and Livestock (2.53×) over the country average.
Free range fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Maryland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Free range itself, the audience over-indexes on Planet Fitness (2.52×), Livestock (2.53×), FedEx (3.01×), and Pinterest (1.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Free range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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