Free range Audience in Germany
A data profile of the people who buy, follow and care about Free range in Germany — modelled from more than twelve digital signal sources. Free range has an estimated audience of 427,519 people in Germany.
The average Free range fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Der Tagesspiegel, John Deere, International relations, with strongest over-indexing on Der Tagesspiegel (4.3× the country average).
Demographically, the Free range audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Free range fan in Germany is balanced, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Der Tagesspiegel.
At a glance
The key figures that characterise the Free range profile in Germany.
Search interest · 12-month trend
Demographics of Free range fans
53.1% are female, 46.9% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.2 |
| Estimated audience size | 427,519 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Free range audience comes from Germany.
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 8.9% |
| Australia | 4.3% |
Geography
Where the Free range audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.14× | |
| 02 | Baden-Württemberg | ~70K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.12× | |
| 04 | Hamburg | ~10K | 1.09× | |
| 05 | Saarland | ~6K | 1.08× | |
| 06 | Bayern | ~70K | 1.05× | |
| 07 | Hessen | ~30K | 1.04× | |
| 08 | Berlin | ~20K | 1.04× | |
| 09 | Niedersachsen | ~40K | 1.00× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~8K | 0.98× | |
| 12 | Schleswig-Holstein | ~10K | 0.95× | |
| 13 | Thüringen | ~10K | 0.94× | |
| 14 | Sachsen-Anhalt | ~10K | 0.93× | |
| 15 | Sachsen | ~20K | 0.92× | |
| 16 | Brandenburg | ~10K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Free range audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boiled egg | Food & Beverages | 22.03× | ||
| 02 | International relations | Business & Career | 10.36× | ||
| 03 | Barry Gibb | Music & Radio | 10.36× | ||
| 04 | Hannah Arendt | Literature | 10.06× | ||
| 05 | John Deere | Cars & Mobility | 8.00× | ||
| 06 | Political economy | Politics & Society | 7.50× | ||
| 07 | Nobel Peace Prize | Politics & Society | 5.94× | ||
| 08 | Five Guys | Food & Beverages | 5.76× | ||
| 09 | Würth | Home & Garden | 4.91× | ||
| 10 | Forestry | Home & Garden | 4.55× | ||
| 11 | Fertilizer | Home & Garden | 4.48× | ||
| 12 | Computer monitors | Technology & Electronics | 4.39× | ||
| 13 | Der Tagesspiegel | News | 4.30× | ||
| 14 | Google News | News | 3.65× | ||
| 15 | Unique Gifts | Shopping | 2.86× | ||
| 16 | Shih Tzu | Pets & Animals | 2.65× | ||
| 17 | Labrador Retriever | Pets & Animals | 2.48× | ||
| 18 | Efficient energy use | Technology & Electronics | 2.18× | ||
| 19 | Hornbach | Shopping | 1.85× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.57× |
Personality of the Free range audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.77× | |
| Career Orientation | POWER | 1.56× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Individualism | JOY | 0.76× | |
| Creativity | OPEN | 0.79× |
Frequently asked questions
How many fans does Free range have in Germany?
Free range has an estimated audience of 427,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free range fans?
53.1% of Free range fans are female, 46.9% are male, with an average age of 41.2 years.
Which brands do Free range fans like most?
Free range fans show strongest brand affinity for Der Tagesspiegel (4.3×), John Deere (8×), and International relations (10.36×) over the country average.
Where do Free range fans live in Germany?
Free range fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Free range fans also like?
Beyond Free range itself, the audience over-indexes on John Deere (8×), International relations (10.36×), Hannah Arendt (10.06×), and Barry Gibb (10.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free range. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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