Rascasse Audience Intelligence

International relations Audience in Germany

A data profile of the people who buy, follow and care about International relations in Germany — modelled from more than twelve digital signal sources. International relations has an estimated audience of 982,174 people in Germany.

#188among Field of study in Germany#3199among Topic in Germany#587in Business & Career

The average International relations fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charles Aznavour, Tagesschau, Political science, with strongest over-indexing on Charles Aznavour (56.41× the country average).

Demographically, the International relations audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International relations fan in Germany is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Charles Aznavour.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International relations profile in Germany.

Audience size
982K
in Germany
Gender
46.4%♀
53.6% male
Age
40.6
average years
Country rank
#6652
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International relations fans

46.4% are female, 53.6% are male, average age 40.6.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for International relations audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age40.6
Estimated audience size982,174
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the International relations audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

2.5%

of the worldwide International relations audience comes from Germany.

Worldwide audience distribution share by country for International relations
CountryShare
United States19.4%
Italy4.6%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International relations audience in Germany is strongest.

Fig. 05

Top regions by affinity

International relations fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.42×
02Berlin~60K1.33×
03Bremen~10K1.16×
04Hessen~80K1.11×
05Baden-Württemberg~100K1.05×
06Hamburg~20K1.04×
07Saarland~10K1.02×
08Thüringen~30K1.00×
09Mecklenburg-Vorpommern~20K0.97×
10Rheinland-Pfalz~50K0.92×
11Bayern~100K0.91×
12Brandenburg~30K0.89×
13Sachsen-Anhalt~20K0.89×
14Schleswig-Holstein~30K0.88×
15Nordrhein-Westfalen~200K0.84×
16Niedersachsen~80K0.81×
Fig. 06

Affinity by region

Affinity by region — International relations, Germany
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International relations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International relations audience
#·InterestCategoryAffinity×
01Charles AznavourMusic & Radio56.41×
02Peace and conflict studiesPolitics & Society43.39×
03GeopoliticsPolitics & Society32.63×
04Civilization (series)Games21.62×
05Business analysisBusiness & Career21.38×
06Business analyticsTechnology & Electronics20.57×
07Total War (series)Games18.01×
08Military historyPolitics & Society14.99×
09Bilingual educationBusiness & Career14.16×
10Turn-based strategyGames13.48×
11Zara KidsFashion & Accessoires10.59×
12Political scienceBusiness & Career9.22×
13Deutsch lernenBusiness & Career4.84×
14Google NewsNews4.53×
15Junge FreiheitNews4.53×
16GeminiTechnology & Electronics4.29×
17TagesschauMovies & TV4.10×
18DatabaseTechnology & Electronics3.54×
19WikipediaInternet & Social Media2.49×
20Harry PotterMovies & TV2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International relations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International relations audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.78×
Community OrientationOPEN2.74×
Career OrientationPOWER2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International relations audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
DIY MentalityTHRILL0.43×
IndulgenceJOY0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International relations have in Germany?

International relations has an estimated audience of 982,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International relations fans?

46.4% of International relations fans are female, 53.6% are male, with an average age of 40.6 years.

03

Which brands do International relations fans like most?

International relations fans show strongest brand affinity for Charles Aznavour (56.41×), Tagesschau (4.1×), and Political science (9.22×) over the country average.

04

Where do International relations fans live in Germany?

International relations fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International relations fans also like?

Beyond International relations itself, the audience over-indexes on Tagesschau (4.1×), Political science (9.22×), Peace and conflict studies (43.39×), and Business analytics (20.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See International relations audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International relations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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