Rascasse Audience Intelligence

Total War (series) Audience in Germany

A data profile of the people who buy, follow and care about Total War (series) in Germany — modelled from more than twelve digital signal sources. Total War (series) has an estimated audience of 337,252 people in Germany.

#174among Video / Board Game in Germany#360in Games

The average Total War (series) fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International relations, Strategy games, Magic: The Gathering, with strongest over-indexing on International relations (18.01× the country average).

Demographically, the Total War (series) audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Total War (series) fan in Germany is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for International relations.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Total War (series) profile in Germany.

Audience size
337K
in Germany
Gender
23.2%♀
76.8% male
Age
34.5
average years
Country rank
#15958
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Total War (series) fans

23.2% are female, 76.8% are male, average age 34.5.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Total War (series) audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age34.5
Estimated audience size337,252
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Total War (series) audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3923%
40-4916%
50+9%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Total War (series) audience comes from Germany.

Worldwide audience distribution share by country for Total War (series)
CountryShare
United States25.4%
Japan13.9%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total War (series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Total War (series) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.20×
02Thüringen~10K1.13×
03Hamburg~8K1.10×
04Hessen~30K1.08×
05Niedersachsen~30K1.06×
06Sachsen~20K1.03×
07Brandenburg~10K1.03×
08Sachsen-Anhalt~9K1.03×
09Bremen~3K0.99×
10Bayern~50K0.97×
11Nordrhein-Westfalen~70K0.96×
12Schleswig-Holstein~10K0.96×
13Baden-Württemberg~40K0.95×
14Rheinland-Pfalz~20K0.91×
15Mecklenburg-Vorpommern~6K0.88×
16Saarland~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Total War (series), Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total War (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total War (series) audience
#·InterestCategoryAffinity×
01Goat SimulatorGames33.26×
02Penélope CruzMovies & TV19.73×
03War ThunderGames19.73×
04International relationsBusiness & Career18.01×
05Judi DenchMovies & TV17.44×
06CivilizationGames15.47×
07Age of EmpiresGames14.86×
08Magic: The GatheringGames14.58×
09David TennantMovies & TV14.53×
10Battlefield (series)Games12.47×
11Strategy gamesGames8.94×
12Downton AbbeyMovies & TV7.24×
13Kate WinsletMovies & TV5.84×
14Epic GamesGames5.44×
15Electronic sportsSports4.65×
16World of WarcraftGames4.59×
17RedditInternet & Social Media3.82×
18Role-playing gamesGames3.50×
19HornbachShopping2.07×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total War (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total War (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Early Adopter MentalityPOWER1.70×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total War (series) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.54×
DIY MentalityTHRILL0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Total War (series) have in Germany?

Total War (series) has an estimated audience of 337,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Total War (series) fans?

23.2% of Total War (series) fans are female, 76.8% are male, with an average age of 34.5 years.

03

Which brands do Total War (series) fans like most?

Total War (series) fans show strongest brand affinity for International relations (18.01×), Strategy games (8.94×), and Magic: The Gathering (14.58×) over the country average.

04

Where do Total War (series) fans live in Germany?

Total War (series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Total War (series) fans also like?

Beyond Total War (series) itself, the audience over-indexes on Strategy games (8.94×), Magic: The Gathering (14.58×), Civilization (15.47×), and Judi Dench (17.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Total War (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Total War (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →