Total War (series) Audience in Germany

Total War (series) logo

Total War (series) has an estimated audience of 336,556 people in Germany. 23.2% are female, 76.8% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Dog breed, Urban Outfitters, Nebelung, Grappling.

The average Total War (series) fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Dog breed, Urban Outfitters, with strongest over-indexing on Progressive rock (3.64× the country average). Demographically, the Total War (series) audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Total War (series) fans

Demographic split for Total War (series) audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age34.5
Estimated audience size336,556

Audience persona

The typical Total War (series) fan in Germany is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Total War (series) in Germany
RegionReachAffinity
Nordrhein-Westfalen71,3770.97×
Bayern53,4680.99×
Baden-Württemberg44,8090.98×
Niedersachsen33,1821.02×
Hessen28,7251.12×
Berlin19,1411.27×
Sachsen16,550
Rheinland-Pfalz15,3700.91×
Schleswig-Holstein11,3450.94×
Brandenburg10,7751.03×
Thüringen10,1111.18×
Sachsen-Anhalt8,8601.02×
Hamburg8,6401.14×
Mecklenburg-Vorpommern5,1680.8×
Saarland2,9450.71×
Bremen2,6930.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Total War (series) audience
BrandAffinityCategory
Progressive rock3.64×Music & Radio
Dog breed1.76×Pets & Animals
Urban Outfitters2.79×Shopping
Nebelung15×Pets & Animals
Grappling3.39×Sports
Grinch3.43×Movies & TV
Unique Gifts1.89×Shopping
Litter box1.56×Pets & Animals
Gil Ofarim1.52×Music & Radio
Stradivarius1.81×Shopping
Birthday Gifts1.87×Kids & Family
Raquel Diaz20.63×Music & Radio
Google Home5.54×Technology & Electronics
Katie Piper11.86×Movies & TV
Figure painting (hobby)3.81×Arts & Culture
Personalised Gifts1.77×Home & Garden
Corona (band)2.16×Music & Radio
Loincloth2.41×Fashion & Accessoires
Business English2.22×Business & Career
Prozis3.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Total War (series) audience
TraitClusterScore
PatriotismCONSERVATISM1.72
SustainabilityBALANCE1.46
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.33
Social Media UsageJOY1.27
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Total War (series)
CountryShare
United States25.5%
Japan13.9%
Germany9.6%

See Total War (series) audiences in other countries

More Games audiences in Germany

Frequently asked questions

How many fans does Total War (series) have in Germany?

Total War (series) has an estimated audience of 336,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Total War (series) fans?

23.2% of Total War (series) fans are female, 76.8% are male, with an average age of 34.5 years.

Which brands do Total War (series) fans like most?

Total War (series) fans show strongest brand affinity for Progressive rock (3.64×), Dog breed (1.76×), and Urban Outfitters (2.79×) over the country average.

Where do Total War (series) fans live in Germany?

Total War (series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,377), Bayern (reach 53,468), and Baden-Württemberg (reach 44,809). These three regions account for the largest share of the active audience.

What other brands do Total War (series) fans also like?

Beyond Total War (series) itself, the audience over-indexes on Dog breed (1.76×), Urban Outfitters (2.79×), Nebelung (15×), and Grappling (3.39×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Total War (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.