Total War (series) Audience in United States

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Total War (series) has an estimated audience of 898,613 people in United States. 16.5% are female, 83.5% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Monogram, Home construction, UK garage, nbc chicago.

The average Total War (series) fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Monogram, Home construction, with strongest over-indexing on Urban Outfitters (10.88× the country average). Demographically, the Total War (series) audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Total War (series) fans

Demographic split for Total War (series) audience in United States
MetricValue
Female16.5%
Male83.5%
Average age30.0
Estimated audience size898,613

Audience persona

The typical Total War (series) fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Total War (series) in United States
RegionReachAffinity
California126,4011.28×
Texas93,3431.21×
Florida64,3391.06×
New York50,5011.01×
North Carolina28,0981.04×
Illinois28,0900.94×
Pennsylvania27,6080.91×
Ohio26,7870.97×
Georgia26,5790.96×
Michigan25,5951.09×
Virginia24,6641.13×
Washington22,6771.26×
New Jersey22,6710.99×
Massachusetts19,7261.11×
Arizona19,6571.07×
Tennessee19,3821.08×
Indiana18,1071.1×
Maryland15,3410.99×
Missouri15,2631.05×
Colorado14,6301.03×
South Carolina12,6550.94×
Alabama12,4730.99×
Kentucky12,4471.1×
Minnesota12,0380.93×
Wisconsin12,0300.89×
Oklahoma11,0111.1×
Oregon10,3811.01×
Connecticut9,7591.08×
Louisiana9,7220.84×
Utah8,7411.09×
Nevada8,1980.94×
Kansas7,8281.11×
Iowa7,2130.97×
Mississippi6,7330.91×
Arkansas6,2700.85×
Nebraska5,0591.12×
Hawaii4,7741.24×
Idaho4,5991.02×
New Mexico4,2160.94×
New Hampshire3,5070.99×
Washington, District of Columbia3,4601.28×
West Virginia3,3160.79×
Maine2,8580.89×
Montana2,4090.97×
Rhode Island2,1930.77×
Alaska2,1251.11×
Delaware1,7950.72×
North Dakota1,7750.96×
South Dakota1,6870.81×
Vermont1,2390.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Total War (series) audience
BrandAffinityCategory
Urban Outfitters10.88×Shopping
Monogram6.32×Home & Garden
Home construction1.92×Home & Garden
UK garage6.83×Music & Radio
nbc chicago6.63×Movies & TV
Bridget Jones: The Edge of Reason23.33×Movies & TV
Product design2.02×Business & Career
Grammarly4.72×Business & Career
Alaska1.66×Travel & Leisure
Pro-Ject3.79×Music & Radio
Honda Vezel31.14×Cars & Mobility
The Wallflower (manga)14.34×Literature
Elsword13.13×Games
Natural rubber1.6×Cars & Mobility
Emilio Estefan10.76×Music & Radio
JDSU2.2×Business & Career
Plainfield, New Jersey7.75×Travel & Leisure
Zach Ertz5.38×Sports
Militarism40.21×Politics & Society
Home staging3.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Total War (series) audience
TraitClusterScore
PatriotismCONSERVATISM4.73
Risk AppetiteTHRILL1.67
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.62
LGBTQ+ IdentityOPEN1.29
IndividualismJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Total War (series)
CountryShare
United States25.5%
Japan13.9%
Germany9.6%

See Total War (series) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Total War (series) have in United States?

Total War (series) has an estimated audience of 898,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Total War (series) fans?

16.5% of Total War (series) fans are female, 83.5% are male, with an average age of 30.0 years.

Which brands do Total War (series) fans like most?

Total War (series) fans show strongest brand affinity for Urban Outfitters (10.88×), Monogram (6.32×), and Home construction (1.92×) over the country average.

Where do Total War (series) fans live in United States?

Total War (series) fans in United States are most concentrated in California (reach 126,401), Texas (reach 93,343), and Florida (reach 64,339). These three regions account for the largest share of the active audience.

What other brands do Total War (series) fans also like?

Beyond Total War (series) itself, the audience over-indexes on Monogram (6.32×), Home construction (1.92×), UK garage (6.83×), and nbc chicago (6.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Total War (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.