Rascasse Audience Intelligence

Total War (series) Audience in United States

A data profile of the people who buy, follow and care about Total War (series) in United States — modelled from more than twelve digital signal sources. Total War (series) has an estimated audience of 897,593 people in United States.

#295among Video / Board Game in United States#529in Games

The average Total War (series) fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sam Cooke, Strategy games, Planet Terror, with strongest over-indexing on Sam Cooke (166.83× the country average).

Demographically, the Total War (series) audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Total War (series) fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Sam Cooke.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Total War (series) profile in United States.

Audience size
898K
in United States
Gender
16.5%♀
83.5% male
Age
30.0
average years
Country rank
#25451
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Total War (series) fans

16.5% are female, 83.5% are male, average age 30.0.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Total War (series) audience in United States
MetricValue
Female16.5%
Male83.5%
Average age30.0
Estimated audience size897,593
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Total War (series) audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3917%
40-499%
50+5%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Total War (series) audience comes from United States.

Worldwide audience distribution share by country for Total War (series)
CountryShare
United States25.4%
Japan13.9%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Total War (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Total War (series) fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.28×
02Hawaii~5K1.20×
03Washington~20K1.17×
04Kansas~8K1.17×
05Nebraska~5K1.17×
06Kentucky~10K1.14×
07Washington, District of Columbia~3K1.14×
08Arizona~20K1.13×
09Connecticut~10K1.13×
10Alaska~2K1.12×
11Texas~90K1.11×
12Missouri~20K1.10×
13Virginia~20K1.09×
14Utah~9K1.09×
15Oklahoma~10K1.07×
16North Dakota~2K1.05×
17Indiana~20K1.04×
18Idaho~5K1.04×
19North Carolina~30K1.03×
20Tennessee~20K1.03×
21Massachusetts~20K1.03×
22Colorado~10K1.03×
23Montana~3K1.03×
24New Hampshire~4K1.02×
25Ohio~30K1.01×
26South Carolina~10K1.01×
27Arkansas~7K1.01×
28Oregon~10K0.98×
29Michigan~20K0.97×
30Iowa~7K0.97×
31Florida~60K0.96×
32Alabama~10K0.96×
33Maine~3K0.96×
34New York~50K0.95×
35Maryland~10K0.95×
36Minnesota~10K0.94×
37South Dakota~2K0.94×
38Mississippi~7K0.93×
39Georgia~30K0.92×
40Wisconsin~10K0.91×
41New Jersey~20K0.90×
42New Mexico~4K0.90×
43Vermont~1K0.90×
44Pennsylvania~30K0.89×
45Illinois~30K0.89×
46West Virginia~4K0.89×
47Rhode Island~3K0.89×
48Nevada~8K0.88×
49Louisiana~10K0.87×
50Delaware~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Total War (series), United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Total War (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Total War (series) audience
#·InterestCategoryAffinity×
01Sam CookeMusic & Radio166.83×
02Planet TerrorMovies & TV110.37×
03Alice: Madness ReturnsGames54.17×
04Z NationMovies & TV50.08×
05ArtStationArts & Culture33.24×
06Age of EmpiresGames31.40×
07Strategy gamesGames19.20×
08Animal CrossingGames18.27×
09David TennantMovies & TV16.23×
10quoraInternet & Social Media14.71×
11Super MarioGames13.26×
12Scale modelKids & Family11.79×
13The Lord of the RingsMovies & TV11.21×
14Assassin's CreedGames11.05×
15PatreonInternet & Social Media8.12×
16Rick and MortyMovies & TV7.31×
17World of WarcraftGames7.18×
18Collectible card gameGames7.00×
19Action gamesGames5.36×
20Mobile gameGames3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Total War (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Total War (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.58×
IndividualismJOY1.91×
Early Adopter MentalityPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Total War (series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
CreativityOPEN0.54×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Total War (series) have in United States?

Total War (series) has an estimated audience of 897,593 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Total War (series) fans?

16.5% of Total War (series) fans are female, 83.5% are male, with an average age of 30.0 years.

03

Which brands do Total War (series) fans like most?

Total War (series) fans show strongest brand affinity for Sam Cooke (166.83×), Strategy games (19.2×), and Planet Terror (110.37×) over the country average.

04

Where do Total War (series) fans live in United States?

Total War (series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Total War (series) fans also like?

Beyond Total War (series) itself, the audience over-indexes on Strategy games (19.2×), Planet Terror (110.37×), Animal Crossing (18.27×), and Age of Empires (31.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Total War (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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