Rascasse Audience Intelligence

Sam Cooke Audience in United States

A data profile of the people who buy, follow and care about Sam Cooke in United States — modelled from more than twelve digital signal sources. Sam Cooke has an estimated audience of 1,262,800 people in United States.

#354among Singer-songwriter in United States#4250among Person in United States#2497in Music & Radio

The average Sam Cooke fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Total War (series), Hanna (film), Malcolm X (1992 film), with strongest over-indexing on Total War (series) (166.83× the country average).

Demographically, the Sam Cooke audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Cooke fan in United States is balanced, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Total War (series).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Cooke profile in United States.

Audience size
1.3M
in United States
Gender
47.9%♀
52.1% male
Age
47.1
average years
Country rank
#20113
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Cooke fans

47.9% are female, 52.1% are male, average age 47.1.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Sam Cooke audience in United States
MetricValue
Female47.9%
Male52.1%
Average age47.1
Estimated audience size1,262,800
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Sam Cooke audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4925%
50+41%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Sam Cooke audience comes from United States.

Worldwide audience distribution share by country for Sam Cooke
CountryShare
United States54.9%
United Kingdom11.0%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Cooke audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Cooke fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K2.34×
02Louisiana~30K1.79×
03Alabama~30K1.64×
04Georgia~60K1.58×
05South Carolina~30K1.45×
06Maryland~30K1.37×
07Washington, District of Columbia~5K1.37×
08North Carolina~50K1.34×
09Tennessee~30K1.31×
10Arkansas~10K1.27×
11Illinois~50K1.19×
12Delaware~4K1.17×
13Virginia~40K1.16×
14Missouri~20K1.13×
15Michigan~40K1.09×
16Pennsylvania~50K1.06×
17Ohio~40K1.03×
18Kentucky~20K1.01×
19Indiana~20K1.00×
20Oklahoma~10K0.99×
21New Jersey~30K0.96×
22Connecticut~10K0.96×
23Texas~100K0.95×
24Florida~80K0.94×
25New York~70K0.94×
26Nevada~10K0.90×
27Rhode Island~4K0.89×
28Massachusetts~20K0.88×
29Wisconsin~20K0.88×
30Kansas~9K0.87×
31Vermont~2K0.87×
32California~100K0.86×
33West Virginia~5K0.86×
34Maine~4K0.86×
35Oregon~10K0.85×
36Washington~20K0.83×
37Minnesota~20K0.81×
38New Mexico~5K0.81×
39Arizona~20K0.79×
40Iowa~8K0.78×
41Hawaii~4K0.78×
42New Hampshire~4K0.78×
43Alaska~2K0.78×
44Nebraska~5K0.77×
45Montana~3K0.75×
46Colorado~20K0.74×
47North Dakota~2K0.73×
48South Dakota~2K0.69×
49Idaho~4K0.67×
50Utah~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Sam Cooke, United States
0.58×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Cooke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Cooke audience
#·InterestCategoryAffinity×
01Hanna (film)Movies & TV172.34×
02Total War (series)Games166.83×
03Curtis MayfieldMusic & Radio65.61×
04Al GreenMusic & Radio48.65×
05Jermaine DupriMusic & Radio45.04×
06Elvis Presley's GracelandTravel & Leisure37.49×
07Malcolm X (1992 film)Movies & TV37.17×
08Ray CharlesMusic & Radio32.55×
09Nina SimoneMusic & Radio30.51×
10Circa (company)Sports23.32×
11CitgoCars & Mobility20.87×
12Muhammad AliSports20.24×
13Marvin GayeMusic & Radio18.67×
14D'AngeloMusic & Radio18.61×
15Stevie WonderMusic & Radio13.81×
16Diana RossMusic & Radio12.91×
17MotownMusic & Radio11.14×
18SheetzCars & Mobility9.39×
19Madea's Class ReunionMovies & TV5.75×
20Michael JacksonMusic & Radio4.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Cooke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Cooke audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
SpiritualityBALANCE1.47×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Cooke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Design AffinityPREMIUM1.01×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Cooke have in United States?

Sam Cooke has an estimated audience of 1,262,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sam Cooke fans?

47.9% of Sam Cooke fans are female, 52.1% are male, with an average age of 47.1 years.

03

Which brands do Sam Cooke fans like most?

Sam Cooke fans show strongest brand affinity for Total War (series) (166.83×), Hanna (film) (172.34×), and Malcolm X (1992 film) (37.17×) over the country average.

04

Where do Sam Cooke fans live in United States?

Sam Cooke fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Cooke fans also like?

Beyond Sam Cooke itself, the audience over-indexes on Hanna (film) (172.34×), Malcolm X (1992 film) (37.17×), Al Green (48.65×), and Ray Charles (32.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Sam Cooke audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Cooke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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