Sam Cooke Audience in United States

Sam Cooke logo

Sam Cooke has an estimated audience of 1,317,012 people in United States. 47.9% are female, 52.1% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Total War (series), Hanna (film), Malcolm X (1992 film), Al Green, Ray Charles.

The average Sam Cooke fan in United States is 47.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Total War (series), Hanna (film), Malcolm X (1992 film), with strongest over-indexing on Total War (series) (166.83× the country average). Demographically, the Sam Cooke audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sam Cooke fans

Demographic split for Sam Cooke audience in United States
MetricValue
Female47.9%
Male52.1%
Average age47.1
Estimated audience size1,317,012

Audience persona

The typical Sam Cooke fan in United States is balanced, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Total War (series).

Top regions in United States

Top regions ranked by reach for Sam Cooke in United States
RegionReachAffinity
California131,7540.91×
Texas116,2801.03×
Florida89,4911×
New York74,4891.01×
Georgia66,3551.64×
North Carolina54,5621.38×
Illinois54,2801.24×
Pennsylvania46,6561.05×
Ohio42,6461.05×
Michigan38,4551.12×
Virginia38,1241.19×
Tennessee34,9451.32×
New Jersey33,8861.01×
Maryland31,8251.41×
Louisiana31,0781.83×
Alabama30,0361.63×
South Carolina29,7191.5×
Indiana25,1301.04×
Missouri24,7081.16×
Massachusetts23,5840.91×
Mississippi22,8792.11×
Washington22,7190.86×
Arizona21,9660.82×
Wisconsin17,0550.86×
Kentucky16,3300.99×
Colorado16,0100.77×
Minnesota15,3630.81×
Oklahoma13,9200.95×
Arkansas13,4611.24×
Oregon13,1080.87×
Connecticut12,6800.96×
Nevada12,1950.96×
Kansas8,6850.84×
Iowa8,1120.75×
Utah6,5040.55×
Washington, District of Columbia5,6331.42×
New Mexico5,2190.79×
Nebraska4,9570.75×
West Virginia4,8050.78×
Hawaii4,2140.74×
Delaware4,1021.13×
Idaho3,9650.6×
Maine3,7220.79×
Rhode Island3,5260.84×
New Hampshire3,5150.68×
Montana2,3660.65×
Alaska1,8880.67×
Vermont1,7500.76×
South Dakota1,6600.55×
North Dakota1,4890.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Cooke audience
BrandAffinityCategory
Total War (series)166.83×Games
Hanna (film)172.34×Movies & TV
Malcolm X (1992 film)37.17×Movies & TV
Al Green48.65×Music & Radio
Ray Charles32.55×Music & Radio
D'Angelo18.61×Music & Radio
Muhammad Ali20.24×Sports
Curtis Mayfield65.61×Music & Radio
Motown11.14×Music & Radio
Nina Simone30.51×Music & Radio
Sheetz9.39×Cars & Mobility
Citgo20.87×Cars & Mobility
Elvis Presley's Graceland37.49×Travel & Leisure
Jermaine Dupri45.04×Music & Radio
Circa (company)23.32×Sports
Diana Ross12.91×Music & Radio
Verizon FiOS20.13×Technology & Electronics
The Temptations26.22×Music & Radio
Julie Bowen11.49×Movies & TV
Marvin Gaye18.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Cooke audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Community OrientationOPEN1.4
SpiritualityBALANCE1.33
LGBTQ+ IdentityOPEN1.33
IndividualismJOY1.24
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Sam Cooke
CountryShare
United States55.9%
United Kingdom11.0%
Canada3.1%

See Sam Cooke audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sam Cooke have in United States?

Sam Cooke has an estimated audience of 1,317,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Sam Cooke fans?

47.9% of Sam Cooke fans are female, 52.1% are male, with an average age of 47.1 years.

Which brands do Sam Cooke fans like most?

Sam Cooke fans show strongest brand affinity for Total War (series) (166.83×), Hanna (film) (172.34×), and Malcolm X (1992 film) (37.17×) over the country average.

Where do Sam Cooke fans live in United States?

Sam Cooke fans in United States are most concentrated in California (reach 131,754), Texas (reach 116,280), and Florida (reach 89,491). These three regions account for the largest share of the active audience.

What other brands do Sam Cooke fans also like?

Beyond Sam Cooke itself, the audience over-indexes on Hanna (film) (172.34×), Malcolm X (1992 film) (37.17×), Al Green (48.65×), and Ray Charles (32.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Cooke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.