Hanna (film) Audience in United States

Hanna (film) has an estimated audience of 722,470 people in United States. 42.0% are female, 58.0% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Inception, Ruby Rose, Zac Efron, Sam Cooke, Avatar (2009 film).

The average Hanna (film) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Inception, Ruby Rose, Zac Efron, with strongest over-indexing on Inception (68.04× the country average). Demographically, the Hanna (film) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hanna (film) fans

Demographic split for Hanna (film) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.6
Estimated audience size722,470

Audience persona

The typical Hanna (film) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Inception.

Top regions in United States

Top regions ranked by reach for Hanna (film) in United States
RegionReachAffinity
California119,4781.5×
Texas56,0450.9×
New York42,7621.06×
Florida41,0930.84×
Pennsylvania22,6680.93×
Illinois18,8520.78×
Indiana18,5811.41×
Georgia18,3190.82×
Ohio18,1030.81×
North Carolina17,4540.8×
Louisiana17,2071.85×
Tennessee16,0781.11×
Arizona15,5001.05×
Michigan15,3290.81×
New Jersey14,8940.81×
Virginia14,7230.84×
Massachusetts14,2041×
Alabama14,0321.39×
Washington13,6960.95×
Maryland9,8500.79×
Utah8,6841.34×
Colorado8,6720.76×
Missouri8,5520.73×
Minnesota8,4360.81×
Oregon8,1560.98×
Maine8,0933.13×
Oklahoma8,0791.01×
Connecticut7,8941.09×
Wisconsin7,7570.71×
South Carolina7,6820.71×
Kansas6,7891.19×
Kentucky5,8930.65×
New Hampshire5,0411.77×
Nevada4,9110.7×
Iowa4,3590.73×
Arkansas4,2630.72×
Mississippi3,6900.62×
Vermont2,8082.21×
Idaho2,7790.77×
Hawaii2,6680.86×
New Mexico2,4760.68×
Wyoming2,3932.23×
Nebraska2,3080.64×
West Virginia2,0000.59×
Rhode Island1,8200.79×
Washington, District of Columbia1,6750.77×
Montana1,3690.68×
Alaska1,3580.88×
Delaware1,3090.66×
South Dakota1,2200.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hanna (film) audience
BrandAffinityCategory
Inception68.04×Movies & TV
Ruby Rose43.67×Movies & TV
Zac Efron21.06×Movies & TV
Sam Cooke59.54×Music & Radio
Avatar (2009 film)38.37×Movies & TV
Ian McShane50.21×Movies & TV
Jackie Brown62.45×Movies & TV
Box Office Mojo32.18×Movies & TV
Anthony Hopkins26.99×Movies & TV
Kill Bill22.43×Movies & TV
Fight Club22.34×Movies & TV
Pacific Rim (film)28.18×Movies & TV
Fandango13.85×Travel & Leisure
Legally Blonde21.83×Movies & TV
The Last Ship (TV series)49.13×Movies & TV
Morgan Freeman13×Movies & TV
Halo (series)17.42×Games
Zero Dark Thirty24.54×Movies & TV
White House Down37.96×Movies & TV
Diane Keaton5.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hanna (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.53
LGBTQ+ IdentityOPEN1.35
Early Adopter MentalityPOWER1.26
Price SensitivityPREMIUM1.26
SpiritualityBALANCE1.23
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Hanna (film)
CountryShare
United States20.6%
China4.3%
Brazil3.7%

See Hanna (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hanna (film) have in United States?

Hanna (film) has an estimated audience of 722,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Hanna (film) fans?

42.0% of Hanna (film) fans are female, 58.0% are male, with an average age of 40.6 years.

Which brands do Hanna (film) fans like most?

Hanna (film) fans show strongest brand affinity for Inception (68.04×), Ruby Rose (43.67×), and Zac Efron (21.06×) over the country average.

Where do Hanna (film) fans live in United States?

Hanna (film) fans in United States are most concentrated in California (reach 119,478), Texas (reach 56,045), and New York (reach 42,762). These three regions account for the largest share of the active audience.

What other brands do Hanna (film) fans also like?

Beyond Hanna (film) itself, the audience over-indexes on Ruby Rose (43.67×), Zac Efron (21.06×), Sam Cooke (59.54×), and Avatar (2009 film) (38.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanna (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.