Rascasse Audience Intelligence

Hanna (film) Audience in United States

A data profile of the people who buy, follow and care about Hanna (film) in United States — modelled from more than twelve digital signal sources. Hanna (film) has an estimated audience of 694,071 people in United States.

#2543among Movie / TV Show / Series in United States#5596in Movies & TV

The average Hanna (film) fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sam Cooke, Ian McShane, The Last Ship (TV series), with strongest over-indexing on Sam Cooke (172.34× the country average).

Demographically, the Hanna (film) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hanna (film) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Sam Cooke.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanna (film) profile in United States.

Audience size
694K
in United States
Gender
42.0%♀
58.0% male
Age
40.6
average years
Country rank
#30090
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanna (film) viewers

42.0% are female, 58.0% are male, average age 40.6.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Hanna (film) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.6
Estimated audience size694,071
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Hanna (film) audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3926%
40-4922%
50+20%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Hanna (film) audience comes from United States.

Worldwide audience distribution share by country for Hanna (film)
CountryShare
United States19.1%
Germany5.1%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanna (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hanna (film) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K3.19×
02Maine~8K3.06×
03Vermont~3K2.07×
04Louisiana~20K1.93×
05New Hampshire~5K1.68×
06California~100K1.58×
07Indiana~20K1.54×
08Alabama~10K1.34×
09Utah~9K1.34×
10Kansas~6K1.10×
11Oklahoma~9K1.08×
12Tennessee~20K1.05×
13Arizona~10K0.99×
14Connecticut~7K0.99×
15New York~40K0.97×
16Alaska~1K0.96×
17Massachusetts~10K0.95×
18Oregon~8K0.94×
19Pennsylvania~20K0.89×
20Washington~10K0.88×
21South Dakota~1K0.88×
22Hawaii~3K0.87×
23Texas~50K0.85×
24Rhode Island~2K0.84×
25Montana~2K0.82×
26Maryland~10K0.80×
27Minnesota~8K0.80×
28Idaho~3K0.80×
29Washington, District of Columbia~2K0.79×
30Florida~40K0.78×
31Georgia~20K0.78×
32Virginia~10K0.78×
33Ohio~20K0.77×
34New Jersey~10K0.77×
35Arkansas~5K0.77×
36Michigan~10K0.76×
37Delaware~2K0.76×
38North Carolina~20K0.75×
39Colorado~9K0.75×
40Iowa~4K0.75×
41Illinois~20K0.74×
42New Mexico~3K0.74×
43Missouri~8K0.72×
44Wisconsin~8K0.72×
45Nebraska~3K0.72×
46South Carolina~8K0.71×
47Mississippi~4K0.71×
48West Virginia~2K0.71×
49Nevada~5K0.70×
50Kentucky~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Hanna (film), United States
0.68×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanna (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanna (film) audience
#·InterestCategoryAffinity×
01Sam CookeMusic & Radio172.34×
02The Last Ship (TV series)Movies & TV148.03×
03Ian McShaneMovies & TV139.51×
04White House DownMovies & TV81.40×
05Kingsman: The Secret ServiceMovies & TV63.08×
06Gangs of New YorkMovies & TV53.74×
07London Has FallenMovies & TV49.36×
08InceptionMovies & TV48.04×
09Jackie BrownMovies & TV41.92×
10Death ProofMovies & TV38.98×
11The Last SamuraiMovies & TV38.39×
12The Expendables (film series)Movies & TV37.00×
13Saoirse RonanMovies & TV31.61×
14Zero Dark ThirtyMovies & TV29.49×
15Requiem for a DreamMovies & TV22.97×
16Ruby RoseMovies & TV19.94×
17Legally BlondeMovies & TV18.63×
18FandangoTravel & Leisure18.37×
19Dead Poets SocietyMovies & TV15.88×
20Formula OneSports7.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanna (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanna (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
SpiritualityBALANCE1.62×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanna (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanna (film) have in United States?

Hanna (film) has an estimated audience of 694,071 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hanna (film) viewers?

42.0% of Hanna (film) fans are female, 58.0% are male, with an average age of 40.6 years.

03

Which brands do Hanna (film) fans like most?

Hanna (film) fans show strongest brand affinity for Sam Cooke (172.34×), Ian McShane (139.51×), and The Last Ship (TV series) (148.03×) over the country average.

04

Where do Hanna (film) fans live in United States?

Hanna (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hanna (film) fans also like?

Beyond Hanna (film) itself, the audience over-indexes on Ian McShane (139.51×), The Last Ship (TV series) (148.03×), Inception (48.04×), and White House Down (81.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hanna (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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