Ruby Rose Audience in United States

Ruby Rose logo

Ruby Rose has an estimated audience of 2,548,691 people in United States. 65.8% are female, 34.2% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Harvey Milk, Stuff (magazine), Morgan Freeman, Invictus (film), Hannah Murray.

The average Ruby Rose fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harvey Milk, Stuff (magazine), Morgan Freeman, with strongest over-indexing on Harvey Milk (88.68× the country average). Demographically, the Ruby Rose audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Ruby Rose fans

Demographic split for Ruby Rose audience in United States
MetricValue
Female65.8%
Male34.2%
Average age32.5
Estimated audience size2,548,691

Audience persona

The typical Ruby Rose fan in United States is more female, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Harvey Milk.

Top regions in United States

Top regions ranked by reach for Ruby Rose in United States
RegionReachAffinity
California281,8571.01×
Texas254,0901.16×
Florida180,4251.05×
New York126,5080.89×
Georgia89,5911.14×
Pennsylvania85,4051×
North Carolina84,5471.1×
Ohio82,7841.05×
Illinois82,7660.97×
Michigan68,7251.03×
Arizona65,0481.25×
Tennessee58,7981.15×
Virginia58,4420.94×
New Jersey55,3720.85×
Indiana52,7641.13×
Washington52,1121.02×
Massachusetts45,9920.92×
Missouri44,6931.09×
Alabama42,7221.2×
Maryland41,7480.95×
Colorado41,6501.04×
South Carolina39,5811.03×
Louisiana38,0901.16×
Kentucky36,9011.15×
Wisconsin35,2160.92×
Oklahoma35,1971.24×
Minnesota33,5790.92×
Oregon30,5541.05×
Nevada26,8271.09×
Arkansas24,1501.15×
Connecticut23,4970.92×
Utah22,8301×
Mississippi22,6361.08×
Kansas20,9711.04×
Iowa19,6790.94×
New Mexico13,6671.07×
West Virginia12,1031.02×
Idaho12,0960.95×
Nebraska12,0480.94×
Hawaii10,4920.96×
New Hampshire8,5050.85×
Maine7,4440.82×
Rhode Island7,0240.87×
Montana6,6320.94×
Washington, District of Columbia5,8490.76×
Delaware5,7060.81×
Alaska5,3770.99×
South Dakota5,1590.88×
North Dakota4,5560.87×
Wyoming3,4610.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby Rose audience
BrandAffinityCategory
Harvey Milk88.68×Politics & Society
Stuff (magazine)63.18×Technology & Electronics
Morgan Freeman23.86×Movies & TV
Invictus (film)63.24×Movies & TV
Hannah Murray99.92×Music & Radio
Tim Gunn73.21×Movies & TV
Lea DeLaria92.1×Movies & TV
RocketMan52.45×Movies & TV
Death Proof37.47×Movies & TV
Elizabeth Taylor13.24×Movies & TV
Revenge (TV series)16.71×Movies & TV
Isadora103.2×Beauty & Wellness
Blush31.69×Beauty & Wellness
Peacemaker3.49×Movies & TV
Stars9.21×Music & Radio
Alan Cumming14.35×Movies & TV
Rick Baker (makeup artist)68.67×Beauty & Wellness
Kelly Osbourne7.6×Music & Radio
Quantico (TV series)25.73×Movies & TV
Anthony Ramos12.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby Rose audience
TraitClusterScore
MindfulnessBALANCE1.46
Design AffinityPREMIUM1.44
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.38
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Ruby Rose
CountryShare
United States30.8%
Brazil16.9%
United Kingdom5.1%

See Ruby Rose audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Ruby Rose have in United States?

Ruby Rose has an estimated audience of 2,548,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Ruby Rose fans?

65.8% of Ruby Rose fans are female, 34.2% are male, with an average age of 32.5 years.

Which brands do Ruby Rose fans like most?

Ruby Rose fans show strongest brand affinity for Harvey Milk (88.68×), Stuff (magazine) (63.18×), and Morgan Freeman (23.86×) over the country average.

Where do Ruby Rose fans live in United States?

Ruby Rose fans in United States are most concentrated in California (reach 281,857), Texas (reach 254,090), and Florida (reach 180,425). These three regions account for the largest share of the active audience.

What other brands do Ruby Rose fans also like?

Beyond Ruby Rose itself, the audience over-indexes on Stuff (magazine) (63.18×), Morgan Freeman (23.86×), Invictus (film) (63.24×), and Hannah Murray (99.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.