A data profile of the people who buy, follow and care about Ruby Rose in United States — modelled from more than twelve digital signal sources. Ruby Rose has an estimated audience of 3,650,609 people in United States.
The average Ruby Rose fan in United States is 32.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Stuff (magazine), Hannah Murray, Million Dollar Baby, with strongest over-indexing on Stuff (magazine) (63.18× the country average).
Demographically, the Ruby Rose audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ruby Rose fan in United States is more female, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Stuff (magazine).
The key figures that characterise the Ruby Rose profile in United States.
65.8% are female, 34.2% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 32.5 |
| Estimated audience size | 3,650,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Ruby Rose audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.7% |
| Brazil | 13.4% |
| United Kingdom | 5.6% |
Where the Ruby Rose audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~30K | 1.22× | |
| 02 | Arizona | ~60K | 1.13× | |
| 03 | Arkansas | ~20K | 1.12× | |
| 04 | Missouri | ~50K | 1.11× | |
| 05 | Alabama | ~40K | 1.11× | |
| 06 | Louisiana | ~40K | 1.11× | |
| 07 | Kentucky | ~40K | 1.11× | |
| 08 | Nevada | ~30K | 1.09× | |
| 09 | West Virginia | ~10K | 1.09× | |
| 10 | Tennessee | ~60K | 1.08× | |
| 11 | New Mexico | ~10K | 1.08× | |
| 12 | Indiana | ~50K | 1.07× | |
| 13 | Mississippi | ~20K | 1.07× | |
| 14 | Kansas | ~20K | 1.07× | |
| 15 | Texas | ~200K | 1.06× | |
| 16 | Colorado | ~40K | 1.06× | |
| 17 | Oregon | ~30K | 1.06× | |
| 18 | North Carolina | ~80K | 1.05× | |
| 19 | Alaska | ~6K | 1.05× | |
| 20 | Washington | ~50K | 1.04× | |
| 21 | Georgia | ~80K | 1.03× | |
| 22 | Ohio | ~80K | 1.03× | |
| 23 | Montana | ~7K | 1.02× | |
| 24 | Michigan | ~70K | 1.00× | |
| 25 | Idaho | ~10K | 1.00× | |
| 26 | Pennsylvania | ~80K | 0.99× | |
| 27 | Utah | ~20K | 0.99× | |
| 28 | Florida | ~200K | 0.98× | |
| 29 | Illinois | ~80K | 0.98× | |
| 30 | South Carolina | ~40K | 0.98× | |
| 31 | Iowa | ~20K | 0.97× | |
| 32 | Nebraska | ~10K | 0.97× | |
| 33 | California | ~300K | 0.96× | |
| 34 | North Dakota | ~5K | 0.96× | |
| 35 | Maryland | ~40K | 0.95× | |
| 36 | Minnesota | ~30K | 0.95× | |
| 37 | Virginia | ~60K | 0.94× | |
| 38 | Massachusetts | ~50K | 0.94× | |
| 39 | Hawaii | ~10K | 0.94× | |
| 40 | Maine | ~8K | 0.93× | |
| 41 | Wisconsin | ~40K | 0.92× | |
| 42 | New Hampshire | ~9K | 0.92× | |
| 43 | South Dakota | ~5K | 0.92× | |
| 44 | Connecticut | ~20K | 0.91× | |
| 45 | Rhode Island | ~7K | 0.91× | |
| 46 | New York | ~100K | 0.88× | |
| 47 | Delaware | ~6K | 0.87× | |
| 48 | Vermont | ~4K | 0.86× | |
| 49 | New Jersey | ~60K | 0.85× | |
| 50 | Washington, District of Columbia | ~6K | 0.81× |
The strongest cross-interests of the Ruby Rose audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Isadora | Beauty & Wellness | 103.20× | ||
| 02 | Hannah Murray | Music & Radio | 99.92× | ||
| 03 | Lea DeLaria | Movies & TV | 92.10× | ||
| 04 | Harvey Milk | Politics & Society | 88.68× | ||
| 05 | Tim Gunn | Movies & TV | 73.21× | ||
| 06 | Rick Baker (makeup artist) | Beauty & Wellness | 68.67× | ||
| 07 | Invictus (film) | Movies & TV | 63.24× | ||
| 08 | Stuff (magazine) | Technology & Electronics | 63.18× | ||
| 09 | RocketMan | Movies & TV | 52.45× | ||
| 10 | Million Dollar Baby | Movies & TV | 47.09× | ||
| 11 | Death Proof | Movies & TV | 37.47× | ||
| 12 | Blush | Beauty & Wellness | 31.69× | ||
| 13 | Morgan Freeman | Movies & TV | 23.86× | ||
| 14 | Boy George | Music & Radio | 17.26× | ||
| 15 | Revenge (TV series) | Movies & TV | 16.71× | ||
| 16 | Alan Cumming | Movies & TV | 14.35× | ||
| 17 | Elizabeth Taylor | Movies & TV | 13.24× | ||
| 18 | Stars | Music & Radio | 9.21× | ||
| 19 | Kelly Osbourne | Music & Radio | 7.60× | ||
| 20 | Peacemaker | Movies & TV | 3.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Spirituality | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.04× | |
| Family Orientation | CONSERVATISM | 1.04× | |
| Community Orientation | OPEN | 1.10× |
Ruby Rose has an estimated audience of 3,650,609 people in United States, concentrated in California and Texas.
65.8% of Ruby Rose fans are female, 34.2% are male, with an average age of 32.5 years.
Ruby Rose fans show strongest brand affinity for Stuff (magazine) (63.18×), Hannah Murray (99.92×), and Million Dollar Baby (47.09×) over the country average.
Ruby Rose fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ruby Rose itself, the audience over-indexes on Hannah Murray (99.92×), Million Dollar Baby (47.09×), Harvey Milk (88.68×), and Morgan Freeman (23.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ruby Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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