Rascasse Audience Intelligence

Stuff (magazine) Audience in United States

A data profile of the people who buy, follow and care about Stuff (magazine) in United States — modelled from more than twelve digital signal sources. Stuff (magazine) has an estimated audience of 1,671,088 people in United States.

#507among Website / Newspaper / Magazine in United States#571in Technology & Electronics

The average Stuff (magazine) fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alan Turing, Christian Bale, Ruby Rose, with strongest over-indexing on Alan Turing (394.39× the country average).

Demographically, the Stuff (magazine) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stuff (magazine) fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Alan Turing.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuff (magazine) profile in United States.

Audience size
1.7M
in United States
Gender
55.4%♀
44.6% male
Age
46.5
average years
Country rank
#16363
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Stuff (magazine)

55.4% are female, 44.6% are male, average age 46.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Stuff (magazine) audience in United States
MetricValue
Female55.4%
Male44.6%
Average age46.5
Estimated audience size1,671,088
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Stuff (magazine) audience in United States
Age bracketShare%
16-199%
20-298%
30-3918%
40-4928%
50+37%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Stuff (magazine) audience comes from United States.

Worldwide audience distribution share by country for Stuff (magazine)
CountryShare
New Zealand52.1%
United States12.7%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuff (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Stuff (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~60K4.14×
02Hawaii~10K1.67×
03California~300K1.38×
04Alaska~5K1.32×
05Washington, District of Columbia~6K1.29×
06Oregon~20K1.18×
07Idaho~9K1.10×
08Montana~5K1.10×
09Washington~40K1.09×
10Utah~20K1.06×
11Louisiana~20K1.04×
12Kentucky~20K1.04×
13Nebraska~8K1.01×
14Pennsylvania~50K0.98×
15Virginia~40K0.98×
16South Dakota~4K0.98×
17Missouri~30K0.94×
18West Virginia~7K0.94×
19Colorado~20K0.93×
20Wisconsin~20K0.93×
21Minnesota~20K0.93×
22Oklahoma~20K0.93×
23Kansas~10K0.93×
24North Dakota~3K0.93×
25Vermont~3K0.92×
26Arkansas~10K0.91×
27New York~80K0.88×
28Tennessee~30K0.88×
29Illinois~50K0.87×
30New Mexico~7K0.87×
31Texas~100K0.86×
32Arizona~30K0.86×
33Indiana~30K0.86×
34Alabama~20K0.86×
35Nevada~10K0.86×
36North Carolina~40K0.85×
37Maryland~20K0.85×
38Connecticut~10K0.85×
39Ohio~40K0.84×
40Florida~90K0.82×
41Michigan~40K0.82×
42Mississippi~10K0.81×
43Georgia~40K0.80×
44New Jersey~30K0.80×
45South Carolina~20K0.80×
46Maine~5K0.80×
47Rhode Island~4K0.78×
48Massachusetts~30K0.77×
49New Hampshire~5K0.77×
50Delaware~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Stuff (magazine), United States
0.73×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuff (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuff (magazine) audience
#·InterestCategoryAffinity×
01Alan TuringPolitics & Society394.39×
02Chrono TriggerGames130.69×
03KaggleTechnology & Electronics115.18×
04Hoover'sBusiness & Career85.83×
05Ruby RoseMovies & TV63.18×
06Christian BaleMovies & TV53.01×
07Seagate TechnologyTechnology & Electronics44.12×
08TomTomTechnology & Electronics38.95×
09Microsoft StoreTechnology & Electronics36.79×
10Brown ShoeFashion & Accessoires36.39×
11Dropbox (service)Technology & Electronics27.41×
12Fry's ElectronicsShopping27.36×
13Anna FarisMovies & TV20.00×
14Olivia MunnMovies & TV20.00×
15Patricia ArquetteMovies & TV20.00×
16Key FoodShopping20.00×
17Anjelica HustonMovies & TV20.00×
18Compact carCars & Mobility13.64×
19Casino gamesGames8.56×
20Robert RedfordMovies & TV7.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuff (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuff (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Career OrientationPOWER1.76×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuff (magazine) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
ExtroversionTHRILL0.81×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuff (magazine) have in United States?

Stuff (magazine) has an estimated audience of 1,671,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stuff (magazine) fans?

55.4% of Stuff (magazine) fans are female, 44.6% are male, with an average age of 46.5 years.

03

Which brands do Stuff (magazine) fans like most?

Stuff (magazine) fans show strongest brand affinity for Alan Turing (394.39×), Christian Bale (53.01×), and Ruby Rose (63.18×) over the country average.

04

Where do Stuff (magazine) fans live in United States?

Stuff (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Stuff (magazine) fans also like?

Beyond Stuff (magazine) itself, the audience over-indexes on Christian Bale (53.01×), Ruby Rose (63.18×), Chrono Trigger (130.69×), and Kaggle (115.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Stuff (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stuff (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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