Stuff (magazine) Audience in United States

Stuff (magazine) logo

Stuff (magazine) has an estimated audience of 1,656,795 people in United States. 55.4% are female, 44.6% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Nebraska Cornhuskers, Google Photos, Jesse Plemons, 3D printing.

The average Stuff (magazine) fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Nebraska Cornhuskers, Google Photos, with strongest over-indexing on Wikia (22.01× the country average). Demographically, the Stuff (magazine) audience skews more female with an average age of 46.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Stuff (magazine) fans

Demographic split for Stuff (magazine) audience in United States
MetricValue
Female55.4%
Male44.6%
Average age46.5
Estimated audience size1,656,795

Audience persona

The typical Stuff (magazine) fan in United States is more female, around 46.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Stuff (magazine) in United States
RegionReachAffinity
California217,1941.19×
Texas125,3470.88×
Florida97,6390.87×
New York82,6290.89×
Iowa61,5134.51×
Pennsylvania52,7060.94×
Illinois50,2380.91×
Ohio43,7990.86×
North Carolina43,0730.86×
Virginia40,2591×
Georgia39,6720.78×
Washington36,6671.1×
Michigan36,6040.84×
New Jersey33,2730.79×
Arizona30,7660.91×
Tennessee30,1800.91×
Massachusetts26,0410.8×
Maryland25,0150.88×
Colorado24,8890.95×
Missouri24,8810.93×
Indiana24,8740.82×
Oregon23,9591.26×
Wisconsin23,3450.94×
Minnesota21,0490.89×
Kentucky20,3130.98×
Alabama19,5360.84×
South Carolina19,1770.77×
Louisiana17,5380.82×
Oklahoma17,4260.95×
Utah15,0671.02×
Nevada14,8820.93×
Connecticut14,5440.88×
Hawaii13,9561.96×
Arkansas12,0830.89×
Kansas11,6160.89×
Mississippi10,8960.8×
Idaho8,0340.97×
Nebraska7,7850.94×
Washington, District of Columbia7,5761.52×
West Virginia7,4150.96×
New Mexico6,8820.83×
Montana5,0951.11×
New Hampshire4,7040.72×
Maine4,3550.73×
Alaska3,8471.09×
Rhode Island3,6370.69×
South Dakota3,1470.82×
Delaware3,0770.67×
North Dakota2,7480.81×
Vermont2,4730.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stuff (magazine) audience
BrandAffinityCategory
Wikia22.01×Internet & Social Media
Nebraska Cornhuskers38.62×Sports
Google Photos3.51×Technology & Electronics
Jesse Plemons4.1×Movies & TV
3D printing2.73×Technology & Electronics
Jingoism2.32×Politics & Society
Captain America (1990 film)4.71×Movies & TV
Home equity2.02×Home & Garden
Morphine (band)8.14×Music & Radio
Pillow1.97×Home & Garden
Chromebook4.86×Technology & Electronics
Whataburger1.51×Food & Beverages
JDSU2.57×Business & Career
Israel1.75×Travel & Leisure
Jeep Grand Cherokee (WJ)4.02×Cars & Mobility
Kay Arthur14.51×Literature
Kansas1.56×Travel & Leisure
Del Mar Fairgrounds17.7×Sports
Hope For Paws9.49×Pets & Animals
Grammarly2.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stuff (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Family OrientationCONSERVATISM1.82
IndividualismJOY1.64
Career OrientationPOWER1.38
PatriotismCONSERVATISM1.32
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Stuff (magazine)
CountryShare
New Zealand52.3%
United States12.7%
Australia5.2%

See Stuff (magazine) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Stuff (magazine) have in United States?

Stuff (magazine) has an estimated audience of 1,656,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Stuff (magazine) fans?

55.4% of Stuff (magazine) fans are female, 44.6% are male, with an average age of 46.5 years.

Which brands do Stuff (magazine) fans like most?

Stuff (magazine) fans show strongest brand affinity for Wikia (22.01×), Nebraska Cornhuskers (38.62×), and Google Photos (3.51×) over the country average.

Where do Stuff (magazine) fans live in United States?

Stuff (magazine) fans in United States are most concentrated in California (reach 217,194), Texas (reach 125,347), and Florida (reach 97,639). These three regions account for the largest share of the active audience.

What other brands do Stuff (magazine) fans also like?

Beyond Stuff (magazine) itself, the audience over-indexes on Nebraska Cornhuskers (38.62×), Google Photos (3.51×), Jesse Plemons (4.1×), and 3D printing (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stuff (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.